Lancaster farming. (Lancaster, Pa., etc.) 1955-current, July 16, 1994, Image 54

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    814-Lahcnter Farming, Saturday, July 16, 1994
Lancaster Fanning Staff
Co.) Being a dairy princess
requires much more than wearing a
crown and handing out ribbons at
dairy shows. It means keeping
abreast of dairy industry news,
nutrition facts, and incorporating
effective teaching methods in the
hundreds of public appearances
made throughout the year.
Thirty-one county dairy prin
cesses and their alternates attended
a three-day training seminar at
Lycoming College on July 5 to 8.
It was a pram course in learning
how to become effective promo
ters for the dairy industry.
Jan Harding, program director
for the Pennsylvania Dairy Prin
cess Promotion Services, assigns
industry spokespersons, past dairy
princesses, and university profes
sors to teach dairy princesses about
issues and concerns that they may
face when promoting milk
Milk and milk products are
often maligned by consumers who
are misinformed. When they are
handing out samples of milk, they
will no doubt hear comments such
as “I don’t drink milk it’s too
fattening or I’m lactose intolerant
or 1 don’t use dairy products.”
Depending how a dairy princess
responds to such comments may
Because visual appearance plays a significant role In promotional results, dairy
princesses learn how to use makeup to enhance their appearances. In fact, surveys
show that an audience Is Influenced by only seven percent of what Is said and 55 per
cent by appearance.
Participants review the study materials to learn how to make effective speeches
when promoting milk In the classroom.
The Making Of A Dai
gam a customer or leave a linger
ing negative impression forever on
the dairy industry.
Dairy princesses need to be
informed so they know that con
trary to popular opinion butter and
margarine contain the same num
ber of calories; vegetable shorten
ing actually has more calories than
butter; one tablespoon of sour
cream has only 29 calories while
the same amount of mayonnaise
has 100 calories; most imitation
dairy products have the same
amount of calories as the food they
imitate; half and half contains 7
calories per teaspoon while the
non-dairy substitute has about
11'/i calories.
Many consumers believe that
imitation products are better to eat
because they have fewer calories.
In actuality, imitation products
generally have little nutrition and
about as many calories. Dairy pro
ducts are nutrient dense and taste
Ideas, displays, and materials
were given so that dairy princesses
can use these in presentations that
they give in schools, stores, and
For example, osteoporosis is a
bone disease that affects older
women. It is a disease that can be
prevented through a calcium-rich
diet and exercise. To demonstrate
the amount of calcium in the body
Dairy Princesses and alternates from across the state gather for a four-day training
seminar at Lycoming College. From left: Rebecca Klejka, Westmoreland County; Jay
mie Smith, Crawford Alternate; Rachael Tanis, Centre County; Janie Burke, Bradford
County; Rebecca Klejka, Westmoreland Alternate; and Haley Sankey, Clearfield
at various ages, a display can be
created to show the relationship
between bone development and
the body’s need for calcium.
Because calcium in the body looks
like flour, a measure of flour is
placed in resealable plastic bags
with signs: A newborn skeleton
has about 'A cups; a 10-year old
has about 314 cups; a 15-year-old
has about 7 cups; an adult has
about 11 cups; and a woman with
osteoporosis has about 614 cups.
Sessions on make-up, hair styl
Before and after look for Heather Sleeman of Warren
County. Jeff Lloyd explains how style and cut of hair should
be determined by the shape of the face.
Cheryl Lelsher, Central Maryland; Tanya Stambaugh, Carroll
County; and Stephanie Goodheart of Armstrong County,
experiment with a new look.
ing, and social do’s and don’ts
were also held. While some might
regard these sessions as frivolous,
the input is extremely relevant to
dairy princesses’ roles in promot
ing the state’s number one
The audience judges the mes
sage of a person 55 percent by vis
ual appearance and only seven per
cent by the actual words spoken.
This means that dress, appear
ance, and mannerisms must be
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