DMancaster Fanning, Saturday, June 25, 1994
Top Pennsylvania DHIA Herds By County For May
(Continued from Pago C 11)
WARREN
MAPLE PLACE FARM '
RICHARD HARRINGTON
FOGG! MEADORS FARM
WIN STATES FARM IRC
JARED LIMDELL
BRUCE ISUZIE LIMDELL
FLOYD BEARDSLEY
GU DON FARMS
RONALD HUNTER
PINE TOM FARMS
POVERTY HILL FARM
DENNIS LIMDELL
DOUG+DIANE HASTINGS
JOHN NOODIN
RAN-DELL FARM
WASHINGTON
RANKIN FARM
CO-HILL PARKS
RANKIN PARK
HAMILTON BROS
ALBERT CONNER PARK
GAPEN BROS.
OBRIEN PARK
JOHN I J E HARCHEZAK
H KENN & H REX SMITH
TATES VUE PARK
HLLERVALE PARK
MORGAN GLO PARK
AIRYHDRST PARK
HUDSON DAIRY PARK
Kits to Launch Stickering
Program
HARRISBURG (Dauphin Co.)
Beginning this summer, con
sumers will have an opportunity to
instantly identify the fresh flavor
of locally grown Pennsylvania
vegetable crops thanks to a new
stickering plan to be launched in
the Pa. Vegetable Marketing and
Research Program’s 1994 Point of
Purchase (POP) kits.
Each POP kit will include 100
new Grown in Pennsylvania stick
ers to be directly applied to indivi
dual cantaloupes, watermelons,
and other crops. Industry research
has consistently proven that crops
featuring a brand identification or
location sticker outsell the
competition.
Use the initial 100 Grown in
Pennsylvania stickers to establish
trial programs with your crops.
When it’s clear that the stickers
are helping you sell more veget
ables, be sure to re-order addition
al quantities to suit your needs.
The new Grown in Pennsylva
nia stickers aren’t the only new
item in this year’s POP kits. Each
merchandising package also will
include 25 three by three inch full
color Pennsylvania Proven Pro
duce logo stickers for use in mark
ets and on signs. These versatile
stickers will add color to your
market and provide additional vis
ual reinforcement of the Pennsyl
vania Proven Produce theme.
The 1994 display kits will con
tinue last year’s popular Frequent
Buyer’s promotion, designed to
build customer loyalty and gen
erate repeat business at your
market. Growers again will
receive quantities of the Frequent
Buyer’s cards, which offer a
10-percent discount on the sixth
purchase of fresh vegetables, and
a 10-percent discount plus a free
bonus on the 12th purchase.
The kits also will feature prog
ram’s popular laminated poster,
price paddles and price cards, as
well as a packet of the “Know
Your Vegetables” brochures and a
logo slick for use with local
advertising. •
If you do not want the POP kit
3.7
3.5
5.0
28239 1054
20503 712
18029 903
21.4
71.1
33.4
but would like to use the Grown in
Pennsylvania stickers, call the
program’s offices at (717)
473-8468 for information on
ordering.
Pick 5 Get 10-Percent Sale
Continues to Grow
With expanded promotional
and merchandising materials, this
year’s Pick 5 Get 10-percent sale
promises to be bigger and better
than ever.
Now entering its third year,
Pennsylvania’s first ever statew
ide produce sale continues to
attract consumer attention and
increase sales at farmers’ markets
and roadside farm markets. The
promotion allows customers to
save money when they buy five
servings of fresh Pennsylvania
produce.
For vegetable producers, of
course, the sale is designed to
draw additional traffic into mark
ets and help move surplus crops
late in the growing season.
The Pick S Get 10-percent mer
chandising kits feature the giant
poster and 100 copies of the
“Good Nutrition from Asparagus
to Zucchini” brochure. In
response to requests from grow
ers, we’re also including a new
sign that better explains how the
sale works. The small full color
sign can be displayed in your
market near the produce or near
the cash registers to help your cus
tomers understand the rules of the
promotion.
To help draw additional cus
tomers to your market for the sale,
each kit also will include generic
Pick S Get 10-pereent and slicks
for use in your local newspaper as
part of your market’s advertising
program.
For additional promotional
muscle, we’ll again be distributing
a public service announcement
(PSA) to radio stations statewide.
Last year’s PSA was picked up by
more than SO stations and encour
aged consumers to eat rive serv
ings of vegetables and fruit every
day. We’ll also be issuing a spe
cial news release to newspapers
and television stations across the
state. This release will which
RICHFIELD FARMS
HIGHLAND FARRS
DALE VOROBEY - 1
KEVIN BURLEIGH
ARTHUR RUTLEDGE
GEORGEIDAVE BANICKY
JERICHO DAIRY
RONE BROS
PAUL HARRISON i SONS
JAMES SLOCUM
CARL SHEPSTONE
ALLAN SCHRAKENBERG
DAVE NOBLE
GARY FIELDING
CARL A ROBINSON
HARRY R MARKER
JOHN t ROBERT GRAHAM
HOWARD H BRAMTHOVER
OVERLEA FARMS
WILLIAM BDTTERMORE
ALVIN VANCE JR.
CATALINA DAIRY
KEITH C WALTERS
BILL ( RICK EBERT
JAMES D ROGH
RICHARD LOVE
RICHARD G SIGNER
ROSTRAVER DAIRY FARM
ROBERT M FINK JR
JOHN R WIGLE
Vegetable
WAYNE
83.0 22671 694
71.6 21729 746
40.7 20686 80S
45.8 21065 795
48.3 21177 711
49.9 21334 812
48.8 20700 773
91.8 21304 923
29.1 20124 728
24.0 19613 734
61.4 20367 696
59.0 19841 707
53.0 20351 789
41.9 20180 714
52.4 19705 716
WESTMORELAND
Growers
include a list of local markets that
are participating in the sale.
Like the POP kits, participating
in the Pick 5 Get 10-percent sale is
free for growers paying the annual
assessment. To help improve sales
at your market during this unique
sales event, simply complete the
enclosed order card.
Vegetable of the Week
Column to Be Introduced
For the past four years, the
Marketing and Research Program
has kept newspapers across the
state informed about when Pen
nsylvania’s different vegetable
crops come into season.
through the years we have
been successful in placing feature
stories on vegetables in newspap
ers read by millions of people
across the state.
In an effort to improve upon
that success, the program will
offer the daily and weekly news
papers across the state a free six
week "subscription” to a “Veget
able of the Week” column that
will highlight a different major
Pennsylvania vegetable crop each
week. It will include nutritional
information about the crop and
recipes on how to use it.
Use That Logo
The “Pennsylvania Proven Pro
duce logo is designed to be used
whenever you want to identify
your produce as being grown in
Pennsylvania. Use it in your
advertising or on anything you
have custom printed like produce
boxes, stationary, invoices, etc.
Many of the box companies
have the logo in their files and can
print it on your boxes if you
request it If they do not have it on
file, call us and we will send a
copy of it to them. Or if you need a
copy of it suitable for reprinting,
call and we will send you a copy
also. The number is (717)
473-8468.
Program Funds Eight
Research Projects for 1994
The Pennsylvania Vegetable
Marketing and Research Program
will help fund eight vegetable
research projects in cooperation
with the Pennsylvania Vegetable
Growers Association (PVOA) and
DA VUE BOLSTERS
HAYNE-ROGER SHERHOOD
RICHARD PUCE
ROGER S HHLIAHS
INSINGA BOLSTERS
BROUN BILL FARM
JOHN CHRIST
R + N KUZMA FARM
TOM SANDS
JOHN + PAN ATKINSON
SEUPPS FARM
ARROWHEAD FARM
FOSTER L CONSTABLE
PEARLSTREET
NICHOLAS ZAJAC
BLUE KNOLL FARMS
SMYSERS RICHLANN EMS
LEONARD GREEK
LYNN WOLF
SINKING SPRING FMDK
NAYNEENYERS
6ESBORE FARMS
B ROBERT CHARLES
EDNIN L CALHOUN
WALK LE HOLSTEINS
RAMSEY S COOPER JR
HILLIAM MYERS
STUMP ACRES
R R i M R STENART
EARL FDBRNAN
News
Furman Foods in 1994. The eight
research grants total nearly
$35,000.
The Vegetable Marketing and
Research Program will be contri
buting $20,000 while PVGA will
contribute $13,000 towards the
vegetable research grants. Furman
Foods matched their grower con
tributions with additional funds of
about $2,400.
The projects chosen for funding
are listed below with their
objectives:
• The Pennsylvania Slate
University:
• Weed Management in Vine
Crops
Michael Orzolek and John Mur
phy. $3,641.
To determine the effect of sev
eral currendy labelled herbicides
(Dual, Command, etc.) on weed
control and crop phytotoxicity and
yield in several species of vine
crops.
To determine the effect of the
different weed management
strategies such as thermal weed
control and living mulch on weed
control and yield of various vine
crops.
• Disease Control for Snap
Beans, Pumpkins and Tomatoes
Alan Mac Nab, $9,500.
To evaluate a soil treatment for
root rot control in snap beans.
To evaluate the influence of
varietal resistance and fruit matur
ity on rot development in
pumpkins.
To identify disease control
thesholds for tomatoes and to
assess the value of resistance to
disease in tomatoes.
To maintain and operate the
tomato disease forecast system in
Pennsylvania.
To develop and evaluate an
integrated early blight and
anthracnose fruit rot control prog
ram for tomatoes in Pennsylvania.
• Effect of High Nitrogen
Uptake on Nutrition and Toma
to Production.
Cyril Smith and Thomas Jur
chak, $4,500.
To determine the optimum nit
rogen rate and at what level exces
sive nitrogen uptake adversely
WYOMING
YORK
25370 83i
25188 925
23415 850
23434 720
23026 769
22431 853
22577 875
23147 781
22151 867
22542 783
22985 844
22169 1009
20804 805
21828 662
21718 770
affects production.
To learn more about the role of
nitrogen in tomato growth and in
avoiding pollution.
To evaluate various nitrogen
and calcium sources and other
interacting factors in affecting cal
cium uptake.
• Development of Total Bio
control Strategies for Insect
Pests in Greenhouse Vegetable
Production.
Michael Orzolek, Paul Heller &
Cathy Thomas, $3,172.
To develop total biocontrol
strategies for insect pests in green
house vegetable production.
• Sweet Corn Integrated Pest
Management in Pennsylvania.
Steve Spangler, Shelby Fleis
cher & Dennis Calvin, $5,208.
To examine the use of
commercially-available and less
expensive traps for monitoring
ECB moths.
To create educational materials
to train growers to implement a
sweet com IPM program.
To continue to improve the
existing infrastructure that effec
tively monitors pests of sweet
com ears, including maintaining
the toll-free information telephone
line.
(NOTE: The toll-free number
for current information on
sweet corn pests is (800)
321-4756.
• Cornell University:
• Breeding Pumpkin and
Squash for Disease and Insect
Resistance.
Richard Robinson, $4,011
To breed pumpkin and squash
for resistance to zucchini yellow
mosaic virus combined with resis*
tance to other viruses, powdery
mildew, gummy stem blight and
other storage rots. In addition to
disease and insect resistance,
squash and pumpkin will be bred
for better quality and other desk*
able traits, including the ability to
set fruit without pollination.
• Evaluation of Economic
Value of Disease Resistance w
Beans.
Michael Dickson and Rixan*
Petzoldt, $2,500.
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