ROSEMONT, 111. American
Dairy Association® (ADA) and
National Dairy Promotion and Re
search Board (NDB) arc giving
consumers reason to celebrate this
summer with a unique offer that
combines two of America’s cele
bration favorites: ice cream and
greeting cards.
During the “Celebrate with Ice
Cream” promotion, consumers
who make any ice cream purchase
of S2.SO or more can receive five
free custom-designed greeting
cards targeting top card-giving oc
casions: birthday, anniversary,
new baby, congratulations and
friendship. The cards feature cow
caricatures enjoying ice cream and
engaged in activities appropriate
for each occasion.
“It’s a winning combination,”
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ADA Announces Ice Cream Greetings
says Dick Cooper, vice president
of Marketing Services for ADA.
“Ice cream is one of the top three
celebration foods, and each year
Americans send more than 7.S bil
lion greeting cards. We’re bring
ing the two together for a fun pro
motion that’s sure to catch the at
tention of consumers.”
To receive a set of the custom
greeting cards, consumers must
send a mail-in certificate, $1 for
postage and handling and a cash
register receipt showing a pur
chase of $2.50 or more of any size,
brand, flavor or form of ice cream.
The “Celebrate with Ice
Cream” promotion incorporates
local radio advertising, print ad
vertising and in-store merchandis
ing.
riculture - Residential - Commercial
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Print Advertising
On July 10, full-page, full-color
ads promoting the offer will ap
pear in Paradise Magazine, USA
Weekend Magazine and in the
magazine sections of select Sun
day newspapers. The ads, which
feature consumer mail-in certifi
cates, have a total circulation of
over 52 million.
Radio Advertising
From June through early July, a
60-second radio commercial will
call consumers to look for the card
offer in the July 10 issue of Sun
day newspaper magazines. A sec
ond spot airing in select markets
nationwide will remind consum
ers to celebrate with ice cream all
summer long.
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In-Store Merchandising
A mobile depicting ice cream
treats and tear pads of the mail-in
certificates will be available for
retailers to display in their frozen
dairy sections.
American Dairy Association is
the advertising and marketing ser-
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CONTACT YOUR LOCAL DEALER
• Arthur S. Auker Manhelm 717-665-6627
• Bechtel Farms Halifax 717-896-8314
• Jeff L. Borger Kunkletown 610-381-3785
• Donald Emel Salem, NJ 609-769-1577
• Wayne S. Freeman Elllotsburg 717-582-2397
• Delmer S. Homan Aaronsburg 814-349-8054
. ElVln M. Hursh Lltltz 717-733-3538
• Samuel E. Knouse Richfield 717-463-2885
• Wayne R. LKzenberger Klntnersville 610-847-5563
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• Clarence B. Mull Lebanon 717-865-2037
• David G. Rice Jr Kempton 610-756-6574
• David B. Saner Mifflintown 717-535-5103
• Roger L. Saner Thompson!own....7l7-535-5307
• Burden Troxell Andreas 717-386-4095
• Leon B. Wessner Kutztown 610-285-6246
• Urle C. Yoder Lewlsburg 717-524-7739
Lancaster Fanning, Saturday, May 21, 1994-A33
vices division of United Dairy In
dustry Association (UDIA).
UDIA is a member-driven federa
tion that conducts a total promo
tion program for U.S.-produced
milk, cheese and other real dairy
foods.
MON * TUES * THURS * FRI.
7:00 AM - 8:00 PM
WED - 7:00 AM - 5:00 PM
SAT. 7:00 AM ■ 3:00 PM
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