CHICAGO The National
Dairy Promotion and Research
Board (National Dairy Board) and
United Dairy Industry Association
(UDIA) recently announced the
establishment of Dairy Manage
ment Incorporated, a joint venture
designed to improve joint plan
ning, increase program and cost
effectiveness, improve industry
communications, and enhance
accountability by combining the
current staff and program admi
nistration of both national
organizations.
Under the new agreement.
Dairy Management Incorporated
will be responsible for develop
ment and execution of all
producer-checkoff-funded nation
al marketing for milk, cheese, but
ler and frozen desserts and other
industry functions including pro
For Farmers To Test Soil
NEWARK, Del. Farmers
have two good reasons to soil test
to save money and to protect
the environment
“Soil tests tell you what nutri
ents and how much of them arc
needed for a given crop,” said
Karen Gartley, University of
Delaware soil testing program co
ordinator. "Why spend money on
what’s not needed?”
Soil tests can also help diagnose
in-season production problems
and determine when and where
manures can best be used. Gartley
said.
“For example, a soil test can tell
you whether a field needs not only
the nitrogen but also the potas
sium and phosphorus and other
nutrients in manure, thus increas
ing its fertilizer value. If the soil is
already high in potassium and
phosphorus, the crop won’t bene
fit from more,” she said.
In such cases, a farmer may find
it more cost-effective to buy com
mercial nitrogen fertilizer for that
field and spread the manure on an
other one that needs potassium
and phosphorus as well.
“Farm soils should be tested
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NDB, UDIA Announce Joint Venture
duct research and development,
nutrition education, public rela
tions, market research and deve
lopment of export markets.
In many respects, the joint ven
ture represents a formal extension
of recent promotion and research
planning efforts between the two
organizations. Over the past year,
the National Dairy Board and
UDIA jointly developed the 1993
adult fluid milk marketing plan,
selected a new advertising agency
for fluid milk, and significantly
increased coordination of other
promotional activities for the cur
rent year. -
“The joint venture we*ve
announced today is an important
and logical development for our
industry,” said Robert W. Giaco
mini, chairman of the National
Dairy Board. “Over the past year,
Two Good Reasons
every two to three years,” Gartley
said. “It also pays to test when
problems are observed or there are
major changes in cropping rota
tions, such as from grain to vege- Soil samples can be collected
tables.” any time of year, provided the
The University of Delaware ground isn’t frozen. PSNT tests
Soil Test Laboratory charges $5 should be taken in early June
for a basic fertility test Special when com plants are 12 inches
tests for boron, copper, sulftir, and tall. Soil test kits and additional
soluble salts are available for an information are available at coun
additional charge. A presidedress ty extension offices in Newark
soil nitrate test (PSNT) calibrated (302) 831-2506; Dover (302)
for Delaware soils and growing 697-4000; and Georgetown (302)
conditions is also available for $6 856-7303.
Atlantic National Angus Show May 27-30
sponsors each year. Vance Uden
of Franklin, Neb., will judge the
open show.
Junior Angus exhibitors are
invited to the first annual meeting
of the Atlantic National Junior
Angus Council to be held at 9:30
a.m. on Friday, May 27. at the
show grounds. At noon on Friday
the showmanship contest begins
followed that evening by a junior
fun night. The junior show begins
at 8:30 a.m. on Saturday, May 28.
Open show activities start on
Sunday, May 29, with the heifers
followed by the cow-calf and bull
show on Monday, May 30.
ST. JOSEPH, Mo. Angus
breeders from throughout the
nation are expected to attend the
1994 Atlantic National Roll of
Victory (ROV) Angus Show May
27-30 at the Maryland State Fair
grounds in Timonium.
The Atlantic National Junior
Show, May 27-28, has been desig
nated as the 1994 Northeastern
Regional Junior Preview Show.
Judge for the junior event is David
Hawkins of East Lansing, Mich.
The open show. May 29-30, is
one of 14 ROV point shows the
American Angus Association
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the two organizations have work
ed very closely and very effective
ly together. Today’s announce
ment represents a formal exten
sion of our current working
relationship.”
Under the new arrangement, the
structure of the respective boards
of directors for both the National
Dairy Board and UDIA will
remain unchanged. Both Boards
maintain responsibility for
approval of annual business plans
and budgets and accountability for
results. For purposes of oversee
ing Dairy Management Incorpor
ated, a 20-person governing board
will be formed by each parent
Board naming 10 of its members
to the DMI Board. Details of the
joint venture involving immediate
staff assignments, reporting rela
tionships and other operational
to com producers looking for in
season nitrogen recommenda
tions.
MIRACO
Lancnttr Farming, Saturday, April 30, 1994-A3l
issues will be brought to the parent
boards in the weeks to follow.
“Given the increased demands
on the dairy industry’s resources,
the increasing costs of competing
in the marketplace, and the signif
icant opportunities associated
with promoting the benefits of
dairy products, the consolidation
of these two staffs is both sensible
and timely,” said Herman Brubak
er, chairman of the United Dairy
Industry Association.
“For too long, there has been
confusion over which organiza
tion was responsible for specific
program areas,” adds Brubaker.
“This is an opportunity to
streamline communications for
the benefit of the dairy industry
and other organizations involved
with the promotion of dairy pro
ducts and proper nutrition. Dairy
farmers have asked us to do this
Cow Hoof Trimming
(ConllniMd from Pag* A3O)
long toes develop lameness
because of bruising of these bulbs,
and correction is done by shorten
ing the length of the hoof and
redistributing the cow’s weight.
Heel erosions begin at the bulb
of the heel and start out as pits on
the surface. After a time, parallel
grooves develop and fill with
black material and bacteria. The
hom can separate at the grooves to
form a “flap”, and a new sole
develops underneath, with mater
ial becoming packed in between
the layers. Usually this condition
is seen in cattle confined in wet/
dirty lots. This is why the cleaning
of the hoof is so vital before
trimming.
Objectives of foot-trimming
were also given, as well as infor
mation on diseases of the foot and
treatments. A live demonstration
of foot trimming was then given
by professional trimmer Paul
Ncer, after which literature from
Penn State on the covered subjects
was distributed by Dr. Moore.
In discussing the subject of
cleaning and trimming of hooves
with some of the farmers, this wri
ter found that many of them had
done their own trimming in the
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The United Dairy Industry
Association, located in Roscmont,
111., is a member-driven federation
which contributes a total promo
tion program for U.S.-produced
milk and other dairy products.
UDIA is the umbrella organiza
tion for American Dairy Associa
tion, which conducts advertising
and marketing services, and
National Dairy Council, which
conducts nutrition education and
research programs.
The National Dairy Promotion
and Research Board, based in
Arlington, Va., is comprised of 36
dairy farmers from across the U.S.
The organization develops and
implements a coordinated effort of
promotion, research and commu
nications to increase demand for
U.S.-produced milk and dairy
foods.
past but more and more of them
have turned to using the services
of a professional. They expressed
that they do not have time to do it
on a regular basis and were not
sure they were doing it as thor
oughly and correctly as it should
be. Also, they do not have the
equipment to place the cow in a
position where they could work
well on her. Through demonstra
tions such as this, they have
learned more of the importance of
correct cleaning and trimming
because healthy feet make a much
healthier, more productive cow.
As all other businessmen, far
mers have learned that they must
put to use the latest information
and instructions in order to pro
duce the best quality product.
When they turn the technical work
over to those experienced in that
line, it allows them to use their
valuable time in the production
which is their livelihood. The
more that this writer associates
with them, the greater is her admi
ration of farmers and their fami
lies for the quality of work that is
evident, as well as her understand
ing of their investment of time and
money in their business.
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