814-Unc««tef Faming, Saturday, April 16, 1994
Pennsylvania dairy royalty attending the annual dinner of the Allied Milk Producer’s
Cooperative, Inc. at the Johnstown Masonic Temple, from left are Stephanie Singo,
Somerset Co.; Amy Mearkle, Bedford Co., also state first alternate; Jennifer Grimes,
Berks Co., state dairy princess, and Anna Calhoun, representing Indiana and Arms
trong Co.
Allied Milk Producers See
Value Of Dairy Promotion
GAY N. BROWNLEE
Somerset Co. Correspondent
JOHNSTOWN (Cambria Co.)
—Call it what you will—promo
tion, marketing or plain old adver
tising selling the general public
on the benefits of using real dairy
products isn’t always easy. In fact,
it takes a great deal of skill and
commitment as several dairy prin
cesses proved at the annual dinner
of the Allied Milk Producer’s
Cooperative, Inc.
It also takes money. So when a
check of $2OO from Allied (in
addition to an earlier $300) was
presented to each princess who had
already met 7S percent of her com
mitments, the feeling these girls
had was one of support from the
nine-county Allied region.
Those princesses who were pre
sent were generous with their
appreciation to allied. Anna Cal
houn represented Indiana and
Armstrong Counties; Amy Meark
ie, Bedford, and Stephanie Singo,
Somerset.
Susan Willey, Blair Co., was
absent but also awarded the addi
tional money. Jamie Wilson, Jef
ferson Co., and Rebecca Glass,
Clearfield, were unable to attend
the dinner.
Special guest was state dairy
princess, Jennifer Grimes Berks
Co., a young woman, according to
her inspirational address, who is
capable of demonstrating, both to
the public and its leaders, why the
farmer is an unsung genius.
Meaikle serves as the state’s
first alternate dairy princess. She
performed a delightful skit and
showed slides of her promotion
activites.
Dorothy Naugle, Hooversville,
the Allied Dairy Marketing Spe
cialist, also used slides for her
activities report.
As Allied’s only staff person,
Naugle works with dairy promo
tion councils and princesses
throughout the Allied territory to
keep dairy promotions moving.
Various sized billboards and
posters are a big-budget item for
Allied dairy promotion. In fact
billboard promotion is surpassed
only by radio advertising which
finds 7,210.30-second, radio com
mercials aired annually over some
13 area stations.
Those who see them can vouch
for the creativity of these dairy
billboards. Cute, appealing and
informative.
Recently, according to Naugle,
one was placed at the Jennerstown
Speedway (Route 30, Somerset
Co.). Pictured is the black and
white checkered flag with a Real
Seal symbol dead center. Officials
proclaimed a “Dairy Night” at the
track when it was installed.
Among other promotions taking
time and commitment to bring
high visibility to the dairy indus
try, were the Richland Mall prom
otion of serving dairy punch (16
paper cups remained from a supply
of 2,700), and serving hot choco
late on New Year’s Eve at the
Johnstown Inclined Plane.
Allied has become an outstand
ing supporter of Pennsylvania Spe
cial Olympics in recent years, both
monetarily and with on-site activi
ties. So Chris Shovlin, the western
development director of Pa. Spe
cial Olympics, gave a report and
presented Allied president Joel
Rose with a plaque.
Said Shovling, “Dorothy Nau
gle could teach Madison Avenue
some things about advertising.
She’s a fantastic promoter.”
He added. “We would like to
think you are partners with us. It’s
a two-way street, but the backbone
of Pennsylvania Special Olympics
is the Allied Milk Producer’s
Cooperative.”
Allied provided one-half tuition
or $250 for 12 area teachers who
attended “Ag in the Classroom”
teacher workshops at the Penn
State University. This year Allied
is ready to provide full sponsor
ships, or $5OO to nine teachers.
One of those attending the
workshop, Cheryl Camp, a fourth
grade teacher in the Purchase Line
District. Indiana Co., was bowled
over by her experience, never
dreaming when she went how
exciting it would be. She’s enthu
siastic, brimming with ideas for
teaching ag in her classroom, espe
cially hyroponic gardening. And
even though a couple of early
attempts have failed, she forges
ahead, saying she’s not ready to
give up on hydroponics.
In fact. Camp said she would
willingly volunteer to attend the
workshop again if other teachers
decline the opportunity.
Allied also reserves money to
assist dairy promotion committees
and other groups that support dairy
promotion, including farm fami
lies who host school students, and
tours. A chunk is also given to the
stale dairy princess program.
Always popular is die “13 Sun
daes of Summer” ice cream givea
way promotion and office ice
cream parties, held in conjunction
with radio advertising.
That mobile vehicle. Allied’s
Little Red Bam, has more mileage
to its credit than many private veh
icles. Regular upkeep is necessary
to preserve its refrigerated equip
ment, so refreshingly cold, dairy
treats are available foe folks
attending numerous area agricul
tural events.
Thousands more dollars pay for
some television advertising,
materials With a dairy message for
giveaways at appropriate times,
school projects, the print media
and so forth.
(Turn to Pag* BIT)
See your nearest
Dealer for Dependable
Equipment and
Dependable Service!
PENNSYLVANIA
Annvllle. PA
BHM Farm
Equipment, Inc.
RDI, Rte. 934
717-867-2211
S«1M». PA
R&W Equipment Co.
35 East- Willow Street
717-243-2686
Elizabethtown. PA
Messick Farm
Equipment, Inc.
Rt. 283 - Rheem’s Exit
717-367-1319
Halifax, pa
Sweigard Bros.
R.D. 3, Box 13
717-896-3414
Hon>v Brook. PA
Dependable Motor Co.
East Main Street
215-273-3131
215-273-3737
Honey Grow. PA
Norman D. Clark
& Son, Inc.
Honey Grove, PA
717-734-3682
Loysville, PA
717-789-3117
MARYLAND
Frederick. MD
Ceresville
Ford New Holland, Inc.
Rt. 26 East
301-662-4197
Outside MD,
800-331-9122
NEW JERSEY
Bridgeton. NJ
Leslie G. Fogg, Inc.
Canton & Stow Creek
Landing Rd.
609-451-2727
609-935-5145
Woodstown. NJ
Owen Supply Co.
Broad Street &
East Avenue
609-769-0308
Hughesvllle. pa
Farnsworth Farm
Supplies, Inc.
103 Cemetery Street
717-584-2106
New Holland. PA
A.B.C. Groff,-Inc.
110 South Railroad
717-354-4191
OIW. PA
C.J. Wonsidler Bros.
R.D. 2
215-987-6257
Pitman. PA
Schreffler Equipment
Pitman, PA
717-648-1120
Quakertown. PA
C.J. Wonsidler Bros.
R.D. 1
215-536-1935
Temeaue. PA
Charles S. Snyder, Inc.
R.D. 3
717-386-5945
West Grove. PA
S.G. Lewis & Son, Inc.
R.D. 2, Box 66
215-669-2214
Washington. NJ
Smith Tractor &
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t 5 Hillcrest Ave.
201-689-7900