B22>Lancast*r Farming, Saturday, March 5, 1994
ARLINGTON, Va. After
beginning work with branded pro
ducts almost a year ago to help
market a dairy-juice beverage, the
National Dairy Board is broaden
ing its branded activity by work
ing with other companies who
have entered this new category in
recent months.
Late last year, the 36 dairy far
mers serving on the National
Dairy Board approved a policy for
helping develop new product
categories to open markets for
dairy. The policy was initiated in
November 1992 When the Board
SEARCHING
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CLASSIFIED:
KEN CLUGSTON
(717) 665-6775
CRAFT-BELT
CONSTRUCTION INC.
FARM-HOME BUILDING
1242 Breneman Road
MANHEIM, PA 17545
PH: (717) 665-4372
BUILDING & REMODELING FOR \
DAIRY RESIDENTIAL |
SWINE POLE BUILDINGS \
BEEF STORAGE \
SOYBEAN ROASTING
ON TOUR FARM
9 . *
HP** m i n, '
Hal t ' .kA
FULL-FAT ROASTED SOYBEANS
For Maximum Feeding Value
• High energy, by-pass protein and palatability
• Toxic enyzmes and molds destroyed
• Peak performance with retained oil and lecithin
• Improved Total Digestable Nutrients
• Ultimate rich peanutty flavor and aroma
• Oired as roasted
• Roast own grown beans - Avoid trucking and
docking
• Economical and efficient for lower feed costs
• Ready for use or storage
Custom Roasting In PA and Surrounding States
David N. Groff
RD 3 Lowltburg, PA
(717) 568-1420
Horat Grain Roasting Roaat-M-Matic
3040 Raima Grova Rd. Grain g
Lincoln Univ., PA 19352 Salaa-Sarvica
(Chaalar Co.) Cuatom Work
(218) MO-8834 Roaat-Cool Unit Available
NDB Helps Develop New Products Market
approved funds to help market
“Kemps Yo-J,” a yogurt-juice
beverage competing with juices.
“Market studies show that
dairy-juice blends are holding
more than a 3 percent share of the
juice market in Minneapolis/SL
Paul, the original launch market
for such beverages,” said David
Haley, senior brand manger with
Marigold Foods, Inc., makers of
Yo-J.
“Those numbers excite us and
are good news for dairy farmers
too, since Yo-J alone found a new
market for 500,0Q0 pounds of
milk during a one-year period
ending August 13,” Haley said.
“Minneapolis/St. Paul repre
sents 2 percent of U.S. population.
i
Schnupp’t Grain
Reacting, Inc.
RD 6 Lebanon, PA
1-800-452-4004
717-865-6611
and we’re looking forward to
similar results throughout more of
the country.”
Since last winter, at least four
other similar dairy-based bever
ages have entered the market, so
the National Dairy Board discon
tinued funding of Yo-J marketing
exclusively.
With unused funds from the
original agreement with Yo-J, the
Board looked at marketing plans
of other new dairy-based beverage
products.
From those marketing plans,
the National Dairy Board decided
to help expand market penetration
of three products in die category
by funding in-store sampling
demonstrations across more of the
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8820
Mixing T.M.R. the Way You Want
Open-Top Mixers
• Four notched augers mix fast-even square-baled dry alfalfa
in limited amounts.
• Self-aligning auger bearings mounted outside. Flanged auger
tubes for easy removal.
• Planetary gear reducer and roller chain reduction power the
augers. Roller chains operate in sealed oil bath.
• On trailer and truck models, the discharge door and discharge
augers are controlled hydraulically.
• 8 sizes from 190 to 575 cubic feet.
Tumble Mixers
• Tumble mixing plus a central spiral circulator moving ingredients to the
back of the drum while filling moves ingredients forward
• No internal bearings.
• Low maintenance-- only 3 grease fittings.
• 4 sizes from 135 to 290 cubic feet. (
Affordable Financing From Patz
Financial Services
“36 Years of Financing ®
Farmers Needs”
All Mixers Manufactured By Patz
____ LEBANON QUARRYVILLE HAGERSTOWN. MD POUND. Wl
MAXISENBERG CEDAR CREST UNICORN FARM TRI-STATE PATZ SALES, INC.
814-669-4027 EQUIPMENT SERVICE FARM AUTOMATION 414-897-2251
bally 717-270-6600 James E. Landis 301-416-7340
[ONGACRE 717-786-4158
ALEXANDRIA
ELECTRIC
215-845-2261
BEDFORD
BENCE’S FARM EQUIP.
814-623-8601
BELLEFONTE
LUCAS BARN EQ.
814-383-2806
BELLEVILLE
MILLER-LAKE Inc.
717-935-2335
A'*'-'
■''•"A??
V s
s V.
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\ ' A
RD 820
| SEE YOUR NEAREST PATZ DEALER j
MECHANICSBI
JOHN JONES
717-766-8582
MIFFLINTQWN
ZUG FARM &
DAIRY EQUIPMENT
717-463-2606
ORANGEVILLE
FRANKLIN D. HESS
FARM EQUIPMENT
717-925-6939
U.S., including a look at the
Northwest, Southwest and more
Midwest markets. In-store sam
pling will occur through March
1994.
The National Dairy Board will
fund in-store sampling promo
tions of TCBY’s “Blenders,” a
joint venture between TCBY and
Mid-America Dairymen; Land
O’Lakes’ “Breakaway” and Mari
gold’s “Yo-J.”
In line with the original branded
marketing policy approved by the
dairy farmer-Board, all companies
must spend significant funds of
their own to more than match
National Dairy Board spending.
National Dairy Board criteria
for funding branded product
98C
The full unloader line...
Patz gives you dual-auger unioaders
and gathering-chain unloaders plus
choice of surface-drive or ring
drive/center drive.
Patz
Trailer-mounted auger mixers
KENNEDYVILLE. MD
FINDER SERVICE CO.
410-778-0799
lENT WHITEFORD. MD
SHIPPENSBURI
WITHER EQUII
SERVICE
717-532-6139
SOMERSET mmm.
GROVE EQUIP. SALES ■PH
Mark Knepper ■ n ■!
814-44&-83D8
marketing requires:
• The new product be unique
and different adding to total dairy
sales, not just taking sales from
another dairy category;
• National Dairy Board spend
ing for such activities to not
exceed 2 percent of total program
spending each year.
• Partner company spending to
be at least three times Dairy Board
funding.
“This program encourages
companies to invest in new pro
ducts and build new dairy catego
ries to sell more milk,” said Bill
Underwood, New York dairyman
and chair of the National Dairy
Board’s advertising and sales
promotion committee.
\ r--„ 'lifi'-'ih-
> v
4«9%
N
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J *1
ENFIELD EQUIP.
410-838-0480
Patz
Stationary auger mixers
Truck-mounted auger mixers
Tumbli
le mixers
SAFETY!
H s noaeofltm
district
MANAGERS:
Agrl Bee Inc.
James Bilski, Pres.
814-696-9447
Fax 814-696-2606
James Smith
717-486-9685