B22>Lancast*r Farming, Saturday, March 5, 1994 ARLINGTON, Va. After beginning work with branded pro ducts almost a year ago to help market a dairy-juice beverage, the National Dairy Board is broaden ing its branded activity by work ing with other companies who have entered this new category in recent months. Late last year, the 36 dairy far mers serving on the National Dairy Board approved a policy for helping develop new product categories to open markets for dairy. The policy was initiated in November 1992 When the Board SEARCHING FORA GOOD BUY? YOU'LL FIND IT IN CLASSIFIED: KEN CLUGSTON (717) 665-6775 CRAFT-BELT CONSTRUCTION INC. 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Cuatom Work (218) MO-8834 Roaat-Cool Unit Available NDB Helps Develop New Products Market approved funds to help market “Kemps Yo-J,” a yogurt-juice beverage competing with juices. “Market studies show that dairy-juice blends are holding more than a 3 percent share of the juice market in Minneapolis/SL Paul, the original launch market for such beverages,” said David Haley, senior brand manger with Marigold Foods, Inc., makers of Yo-J. “Those numbers excite us and are good news for dairy farmers too, since Yo-J alone found a new market for 500,0Q0 pounds of milk during a one-year period ending August 13,” Haley said. “Minneapolis/St. Paul repre sents 2 percent of U.S. population. i Schnupp’t Grain Reacting, Inc. RD 6 Lebanon, PA 1-800-452-4004 717-865-6611 and we’re looking forward to similar results throughout more of the country.” Since last winter, at least four other similar dairy-based bever ages have entered the market, so the National Dairy Board discon tinued funding of Yo-J marketing exclusively. With unused funds from the original agreement with Yo-J, the Board looked at marketing plans of other new dairy-based beverage products. From those marketing plans, the National Dairy Board decided to help expand market penetration of three products in die category by funding in-store sampling demonstrations across more of the > ;’v * 8800 - 8820 Mixing T.M.R. the Way You Want Open-Top Mixers • Four notched augers mix fast-even square-baled dry alfalfa in limited amounts. • Self-aligning auger bearings mounted outside. Flanged auger tubes for easy removal. • Planetary gear reducer and roller chain reduction power the augers. Roller chains operate in sealed oil bath. • On trailer and truck models, the discharge door and discharge augers are controlled hydraulically. • 8 sizes from 190 to 575 cubic feet. Tumble Mixers • Tumble mixing plus a central spiral circulator moving ingredients to the back of the drum while filling moves ingredients forward • No internal bearings. • Low maintenance-- only 3 grease fittings. • 4 sizes from 135 to 290 cubic feet. ( Affordable Financing From Patz Financial Services “36 Years of Financing ® Farmers Needs” All Mixers Manufactured By Patz ____ LEBANON QUARRYVILLE HAGERSTOWN. MD POUND. Wl MAXISENBERG CEDAR CREST UNICORN FARM TRI-STATE PATZ SALES, INC. 814-669-4027 EQUIPMENT SERVICE FARM AUTOMATION 414-897-2251 bally 717-270-6600 James E. Landis 301-416-7340 [ONGACRE 717-786-4158 ALEXANDRIA ELECTRIC 215-845-2261 BEDFORD BENCE’S FARM EQUIP. 814-623-8601 BELLEFONTE LUCAS BARN EQ. 814-383-2806 BELLEVILLE MILLER-LAKE Inc. 717-935-2335 A'*'-' ■''•"A?? V s s V. -'' w \ ' A RD 820 | SEE YOUR NEAREST PATZ DEALER j MECHANICSBI JOHN JONES 717-766-8582 MIFFLINTQWN ZUG FARM & DAIRY EQUIPMENT 717-463-2606 ORANGEVILLE FRANKLIN D. HESS FARM EQUIPMENT 717-925-6939 U.S., including a look at the Northwest, Southwest and more Midwest markets. In-store sam pling will occur through March 1994. The National Dairy Board will fund in-store sampling promo tions of TCBY’s “Blenders,” a joint venture between TCBY and Mid-America Dairymen; Land O’Lakes’ “Breakaway” and Mari gold’s “Yo-J.” In line with the original branded marketing policy approved by the dairy farmer-Board, all companies must spend significant funds of their own to more than match National Dairy Board spending. National Dairy Board criteria for funding branded product 98C The full unloader line... Patz gives you dual-auger unioaders and gathering-chain unloaders plus choice of surface-drive or ring drive/center drive. Patz Trailer-mounted auger mixers KENNEDYVILLE. 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