Phanatic Promotes Milk
(Continued from Pago BIO)
huge gap. We serve 100,000
lunches daily, but only 25,000
breakfasts.”
The number of students eating
school breakfasts has doubled
over the past three years through
the promotional efforts of
McGUnchy and the food service
staff, however, he believes the
Phanatic campaign will make a
greater impact on the students
than school food service could
with their limited resources.
“The Phanatic is unique. The
kids go wild over him. He gets
kids excited about school break-
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Elizabethtown
Tuot -—MESSICK FARM
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fast in ways that we can’t. The
Phanatic campaign has focused
professional marketing techniques
on our students, along with the
planning and the resources being
used, it is by far the best promo
tion we’ve ever had,” said
McGUnchy.
Doubling the current number of
students eating breakfast at school
would generate an additional
281,000 gallons of milk sold in the
district each year. That may be the
case during the next few years, but
for now McGlinchy thinks a 20
percent increase is more
reasonable. .
“Any increase is worth the
•* f > »
See Your Local Kubota Dealer
Jwmv Show
THOMAS
L. DUNLAP
717-396-1391
Hontdtl*
MARSHALL
MACHINERY, INC.
717-729-7117
.«b«non 5
effort. So many of our kids are
hungry and research is constantly
proving that before kids can learn
they’ve got to have a good meal.
Our food service staff feels that
feeding the children is just as
important (to learning) as books.”
The Philadelphia school food
service staff was awarded the U.S.
Department of Agriculture’s
“Best Practices” award for their
gains in student participation in
the school breakfast program and
in their methods use to achieve
those gains.
Making the students and
parents aware of the school break
fast program is half the battle.
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ARNETT’S
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301-733-0515
Lancaster Farming, Saturday, February 26, 1994-811
McGlinchy believes that the stu
dents will get hooked on school
breakfast after they try it the first
time.
The Middle Atlantic Milk
Marketing Association is the only
qualified regional dairy promotion
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program that includes advertising,
nutrition education, retail mer
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and communications for the entire
Middle-Atlantic Milk marketing
area. More than 5,000 dairy farm
families support the MAMMA
program.
Students
Need Homes
TIBURON, Calif. Host fam
ilies are being sought for 25 high
school students from France, Ger
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upcoming school year, in a prog
ram sponsored by the American
International Youth Student
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The students, age 15 through
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The students, all fluent in Engl
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Host families may deduct $5O per
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If you are interested in hosting,
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