Lancaster farming. (Lancaster, Pa., etc.) 1955-current, February 19, 1994, Image 47
»i ■. . p. . n Lancaster Farming, Saturday, February 19, 1994-B7 National Dairy Board Approves Programs ARLINGTON, Va. After selecting four major business priorities for 1994 at earlier meet ings. the dairy farmers serving on the National Dairy Promotion and Research Board met Jan. 18-20 to approve one more priority, export market development, and prog rams relating to the existing prior ities milk, cheese, milkfat and image of dairy products. Four factors led National Dairy Board members to make export market development a 1994 prior ity. Three factors include the larger-than-average increases in dairy- and meat-based Wester nized diets as well as population and per capita incomes in coun tries outside the United States. Finally, long term structural changes in world supply and pric ing via various trade agreements arc also creating opportunities for U.S. dairy products. The National Dairy Board will work with the industry to create an integrated export market develop ment plan, identifying appropriate roles and strategies for private and generic programs with the long term objective of increasing sus tainable volumes of non subsidized exports. Strategies for achieving this objective are to improve industry knowledge and participation in program planning and execution, increase contacts between impor ter and exporter to increase impor ters’ knowledge of U.S. dairy pro ducts, raise the knowledge and appreciation of U.S. dairy pro ducts among foreign consumers, assist in the resolution of trade barriers, and obtain and distribute information on suitable markets for U.S. dairy product exporters. Choose oval or rectangular end tables in this set SOLID CHERRY QUEEN ANNE TABLE SET ffr RoSti OUR CASH PRICE fPf 1 } |TJ| JIJ f —* ★ SPECIAL -J" 4 SW.Dt $299.95 3 PIECE EARLY AMERICAN OUR CASH PRICE $899*05 ★ SPECIAL $499.88 OPEN TO THE PUBLIC All our furniture is brand new merchandise. Not used. Not traded in. “Many of our (National Dairy Board’s) current export activities will continue under the new prior ity, including trade and consumer promotions for cheese and ice cream in Mexico and Japan,” said Steve Hofman, California dairy man and chair of the Board’s Export Market Enhancement Committee. “We will seek to con tinue our work with the entire industry, an absolutely necessary participant in building export markets for U.S. dairy products." Fluid Milk National Dairy Board members heard from the newly appointed fluid milk advertising agency, J. Walter Thompson. Scheduled to begin in September, the new fluid milk campaign will aim to create more “milk missions” the times and situations when people go to the refrigerator with milk in mind. The campaign will target current users, encouraging more use by showing enjoyment and creating an immediate need for milk. While the current adult fluid milk campaign airs during news and primetime programs, the new campaign will air during a wider variety of programs and time per iods in order to build awareness and stimulate milk drinking for different usage occasions through out the day. In dairy foods research, the National Dairy Board approved a program to develop a dairy-based novelty sports drink and a dairy based health beverage. The com pany conducting the researh has offered to work with the Board in a joint venture on the project by providing 25 percent of the fund ing for development of the pro ducts in return for 3 percent p—- CLIP VALUABLE COUPON—“J | Must ha' | this s' j RBC ■ Reg. I ■ $389. | OUR C. | PRICI I $129 j WITH COUPON qq j I 989.88 [ L__. WHILE SUPPLIES LAST— J TRADITIONAL BEDROOM Reg. Ret. $399.95 OUR CASH PRICE $139.00 Liquidation! royalty. “This agreement will serve as good enticement to get the pro ducts developed and commercial ized quickly for increased sales of dairy products and return to dairy farmers, while stretching the dairy checkoff,” said John Peachey, Florida dairy farmer and chair of the Board’s Dairy Foods and Nutrition Research Committee. Cheese To spread the word among con sumers that eating cheese actually' helps prevent tooth decay as has been proven in several National Dairy Board-funded research pro jects, the dairy farmers serving on National Dairy Board approved a continuation and expansion of a current program with the Ameri can Academy of Pediatric Dentistry. For the past few years, the den tists have been telling patients and interviewers that chocolate milk is a preferred, nutritious snack. After reviewing the scientific data, they have agreed to do the same for cheese, emphasizing cheese’s cavity fighting abilities. Milkfat The National Dairy Board approved a program to test four methods used commercially in Europe to fractionate milkfat and vegetable oils which have already been adapted for U.S. vegetable oils. Researchers will evaluate the four methods and find ways to use those technologies for incorporat ing milkfat into cosmetics and baked goods, specifically short breads and pastries, appealing to U.S. consumers. In another project, researchers will study ways to use milkfat fractions in cookies, crackers, bis- Nobody Can Beat Our Prices. Guaranteed. BRAND NAME BEDDING All Prices Are For BOTH PIECES BASSETT This is top of the line bedding, and one of the best deals that we MATTRirQfi Mr ever ma ° e l These are all overruns, cancellations and close-out MAI i kao9 «■ fabrics. This is one heck of a price on bedding, complete with BOX SPRING warranty of one full year replacement at no charge. Single... Reg. Ret. $ 589.95...0UR CASH PRICE~S2BO.OS.^ SPECIAL! $119.95 Hmd-htid Double.. Reg. Ret. $ 729.95.. OUR CASH PRICeTJUUO.UB-W SPECIAL! $149.95 Blender with Queen.. Reg. Ret. $ 859.95...0UR CASH PRICeTTJUO.US ★ SPECIAL! $199.95 purchaee Kjng Reg Ret $1099.95...0UR CASH PRICE~SSI9^S★ SPECIAL! $259.95 SBRTA MATTRESS Single Reg. Ret. $609.95 OUR CASH PRICE $129.95 & BOX SPRING Double.... Reg. Ret. $749.95 OUR CASH PRICE $169.95 Queen.... Reg. Ret. $889.95 OUR CASH PRICE $249.95 DBLCO MATTRESS Single Reg. Ret. $189.95 OUR CASH PRICE $ 79.88 jfr FOUNDATION Double.... Reg. Ret. $289.95 OUR CASH PRICE $ 99.88 BEST DEAL QOINOI Queen.... Reg. Ret. $529.95 OUR CASH PRICE $119.88 King Reg. Ret. $609.95 OUR CASH PRICE ‘s2o9^B * Limited to Available Quantities 8 8 _k_ T" Unbelievable Price On A King SetlW SPECIAL! $189.88 ■■pi] HHB mmmm No Refunds. No Exchanges. Cash & Cany. Hn HhHH FINANCING AVAILABLE. No Out-Of-State Checks Accepted STORE HOURS: Monday thru Thursday 9-9 Out-Of-State Credit Cards Accepted. Saturday 9-6 (Lancaster, York, Smyrna) For purchase with a check, bring 9-5 (AD Other Stores) proper ID and a major credit card Sunday Noon-5 Not rer rsible foi ■ Ileal errors cuits, fried snacks, cakes/icings and pan frying. The research will be conducted by the Agricultural Utilization Research Institute which will provide one-third of the funds for the project. Dairy Image To help in preventing and dis arming the likely ‘good food/bad food’ perception many consumers might develop when new labeling regulations go into effect in May, National Dairy Board members approved funding a program of the Centers for Disease Control and Prevention which unites many food industry groups and state health officials. The program complements the Board’s Reset- Wool Demonstration ELIZABETHTOWN (Lancas- Zerphy, owners of Sheepbeny ter Co.) A program on wool Farms, Halifax. This program is grading and evaluation and a spin- being sponsored by the Spinning ning demonstration will be pre- and Weaving Committee of the sented at the Heritage House Museum. Museum, 43 East High Street, Eli- There is no charge for the prog zabethtown on Monday, February ram. Call the museum at (717) 28 at 7:00 p.m. by John and Lynn 367-4672 or 367-4908 if you plan rphey, splays se*v. _ pt ..ig fleeces from the 1994 Pennsylvania Farm Show. Zerphey and his wife Lynn, owners of Sheepberry Farms, Halifax, will teach wool grading and evaluation at the Heritage House Museum, Elizabethown on February 28. ting the American Tabic Program which tells consumers that all foods, including dairy foods, fit into a healthy diet. In other National Dairy Board business, the dairy farmer board approved production and use of a new butter ad aimed at food ser vice operators (i.e., cafeterias and restaurants). The ad emphasizes that using butter in foods provides the taste customers prefer and will begin appearing in magazines like Restaurants & Institutions in April. The ad also features a reply card for food service operators to send in for winning butter recipes from last year’s food service contest.