Hoober’s New Facility Designed For Efficiency, Communication
„ w- four mile* south on Route 301 was bunks «id it would” “But I don’t want to give the
f«^iv I n B^hSli( Sl?f S n Hoob?r ncccsMry - Designed by the employees for impression that facilities make the
the Hoobcr Equipment, family purchased White Bros, in “We planned this move for two efficiency, die building, which business,” Hbober said. “People
f" 0 ? , C * Je r lH dc#lcr, ?| ip w “ ** tlwt ome, 15 people years,” Charles Hoober said. “And measures 32,000 square feet with a make the business. It has been our
SSL 1 "? w Utook, y c * rtobuMWc * ct « las t«*l of 41.000 square feel of good employees who have made
our own S® l *™ l cootract °r and space, features easy communica- our business successful in the past
£/“" 0,6 “swf so™© of our labor, so we have non between the departments. As And if it is successful in the future,
a show of optimism for the bust- business. That s why the move a facility that cost less than the you enter the building, the display it will be »«-«»««« of people as
area, the parts department, the scr- we u.”
vice areas, and the sales offices are The Hoober business has two
all visible from the receptionist’s main divisions: agriculture equip*
ment and commercial lawn tractor
“Communication is critical and mowing equipment And the
when you are dealing with a ser- new location provides ideal access
vice business.” Hoober said. “This to both these markets. The agricul
building was designed to make ture business comes up from south
communication easy. In the old Delaware, Maryland, and Virgini
building, the receptionist always a. And die commercial lawn and
needed to get on the phone to find mowing business draws customers
anyone in the building. Now she from the urban areas around Ncw
can sec everyone from her desk, ark, Wilmington, and other nearby
“Efficiency and communication population areas,
have been designed into the ser- “Manufacturers have changed
vice work areas, too. With 15 their marketing strategy in the last
mechanics at work, if I can save number of years,” Hoober said,
seven-tenths of an hour per man “They are looking for larger deal
per day, I can pay the mortage with erships to handle their business,
the savings from the new efficien- We want to be part of their plans,
cy. And now we have room to hold That’s why we have designed our
equipment inside while we wait for operation to accommodate the lar
a part to come in. ger farm operators at both our
Intercourse, Pennsylvania, loca
tion and here at Middletown.”
The major ice storm that blank
eted the area Tuesday made air
arrivals late and caused hazardous
driving conditions that reduced the
number of attendees to some
extent But more than 800 persons
managed to attend.
Suppliers and company officials
were talking of a good year for
agriculture in 1994.
Herman Kosten, Case IH vice
president sales. North American
division, said future growth of the
’ industry depends on satisfying the
more sophisticated needs of the
farmer. He said, ‘Today’s custom
ers look for support after the sale
almost as much as the original
price of the equipment”
Dennis Schwieger, Case IH vice
president marketing. North Ameri
can division, said the new facilities
at Middletown show the Hoober
committment to agriculture and
the local community. The farm
economy looks better than in 1993
and the good operator will be suc
cessful just as in the past.
Robin Killian, Case QI regional
manager, aid the new international
trade agreements have helped U.S
farmers to have a more level play
ing field and, given this opportuni
ty, will be able to compete very
well.
At Hoober Equipment new dealership facility are from left, Dennis Hann, Charles
Hoober, Chuck Hoober, and Harold Bower.
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Harold Bower, Case IH area
sales manager, said the outlook for
1994 is more steady given the good
grain prices. He said we are head
ing in the right direction and the
good feeling in the company cov
ers everyone from company chair
man Mike Walsh down to all the
field people.
Earlier this week, Tenneco Inc.,
the parent company of JI Case,
released earning figures that
reported .operating income nearly
doubled in the fourth quarter. And
credit was given to the JI Case
division as the leader of the com
panies’ rebounds.
Dennis Hann, regional sales
manager, Case IH, recognized this
turnaround in 1993 and said it was
because commodity prices
improved, customer attitudes
unproved, and, even in spite of
some drought areas, we finished
1993 very strong.
“Now in the first quarter of 1994
the equipment market is much
stronger than 1993 started,” Hann
said. “For example, we are com
pletly sold out of combines from
the factory out through April. If a