A2O-Lancaster Farming, Saturday, February 5,1994 Class 2 Hand Harvest (6-14 acres) Blglerville. center, harvested 369 tons of tomatoes for Fur man Foods on 13.5 acres for a 27.4 tons per acre average yield. From left, James Kohl; Macßeth; and Dwight Hess, Furman field representative. Biotech Delivers Better (Continued from Page At) by DNA Plant Technology Corp. Romig’s company. Extended Product Life, Inc., is working on a strawberry variety that will, after freezing, retain 80 percent of the integrity texture and taste of a fresh berry. In the end, however, companies must face the realities of cost and development in producing variet ies. They must fully research con sumer acceptance of using biotechnology to improve variet ies or to introduce varieties with improved shelf life and disease and insect resistance while thinking about the realities of consumer acceptance and economics. “It’s not simply the task of developing that new variety,” he said. “Scientists must be con cerned about these interactions and how they’re going to affect the eventual outcome of the harvested crop.” According to Romig, more con sumers than ever before are spend ing food dollars on produce. In 1970, per capita consumption of produce was about 110 pounds; in 1993, that had risen to 130 pounds. Produce is “undervalued” by 10-15 percent, he said. Consumers have increased their consumption of broccoli and toma toes, in addition to all fruits and vegetables, through the years. Altogether, Romig said biotech nology holds a “lot of promises” for growers, including improved insect and disease resistance and herbicide and drought stress tolerance. ‘ ‘Traditional methods of genetic modifying, conventional plant breeding, has done us a great ser vice it’s been fantastic,” he Dr. William Romlg, Extended Product Life, Inc., spoke to about 150 vegetable growers about the realities of developing new varieties of said. “It’s increased productivity it’s certainly increased the availability of food, reduction in It’s amazing what turns up when you compare the “roots and-shoots" action of Roundup* herbicide with a contact spray like Gramoxonet Unlike the tops-directed action of Gramoxone, Roundup gets down to the root of your weed problems. In doing so, it delivers Class 1 Machine Harvest (60+ acres): Cliff Charles, Lan caster, center, harvested 2,648 tons of usable fruit for Fur man Foods from 80 acres for a 33.1 ton per acre average yield. From left, James Kohl, Charles, and Dwight Hess, Fur man field representative. real cost, we’ve lengthened the growing season, we’ve increased diversity (and) the foods in the supermarket.. “Science needs to drive our industry more and more,’ ’ said Dr. Mark Bennett, associate professor, ROUNDUP DUIVUS COMPUTE CONTROL OF TOUGH GRASSES AND MOADLIAVIS. Industry future vegetable crops, Ohio State Uni versity, who spoke about the future of the processing tomato industry in the East at the conference. Bennett said that even though California holds 90 percent of the market for processed tomatoes, with Pennsylvania a distant 3 per cent, there is room for regional complete control of over 100 annual and perennial weeds, inclu ding fall panicum, johnsongrass, lambsquarter and marestail. WITH ROUNDUP, YOU DO IT RIGHT INI FIRST TIME. Since Roundup gets all the way down to the roots, you won’t run the risk of costly re-growth problems. Simply put, Roundup works the first time ~ every time. And that can mean substan tial savings compared to follow-up rescue treatments. age yield. From left, Jama*' Bill German, Furman flelct growers to capitalize on a market that “has a large population base in a short driving distance.” In 1992, according to figures he presented, Bennett said that Cali fomia processed more than 10 mil lion tons of tomatoes alone. To remain competitive, Pennsylvania growers have to achieve between a ohl;' epres