LEBANON (Lebanon Co.)
Lebanon County 4-H horse pro
ject members were honored for
outstanding accomplishments dur
ing the year at the Lebanon Coun
ty 4-H Horse Banquet held Tues
day, Nov. 30.
Receiving awards for their
achievements in the county
grooming and showmanship con
tests were David Bixler, Palmyra,
12 years and under; and Kirsten
Bixler, Newmanstown, 13-15 year
olds. Grooming and showmanship
awards were sponsored by
Brandt’s Mill and Saddlery,
Lebanon.
Members were also recognized
as class winners at the county
horse roundup Equitation trophies
were sponsored by Sheehy Ford,
Lincoln Mercury, Inc. Lebanon.
Members who participated at the
district level and state levels
received gift certificates spon
sored by H & H Tack Shop,
Annville; Main Street Jewelry &
Gifts, Myerstown; L’Gems Jewel
ry Shoppe, Lebanon; Smith Can
dies, Myerstown; Lantern Lodge,
Myerstown; and Kissers 'Restaur
ant, Stouchsburg.
Outstanding project book
awards were presented to the fol
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SLLER-LAKE INC.
Btlleville, PA
717-935-2335
MILLER'S
EQUIPMENT rpnnrp u opipi p WALTEMYER'S
, RD #1 Rt. 66 V SALES & SERVICE
Falrmount City, PA _ V da Red Lion, PA
SStlm
„ PIKEVILLE
EQUIPMENT INC.
Oley, PA
215-967-6277
POLE TAVERN S.P.E., INC.
;Q - SALES CORP. Rd. 1, Box 157
Elmer, NJ Towandi, PA
609-358-2880 717-265-4440
Lebanon Honors Outstanding 4-H Equestrians
lowing: Trade Pasker- Equest
rians, Horses Are Fun; Amanda
Patterson- Equestrians, Novice
Horseman; Sarah Kreiser- Hoof &
Horns, Tenderfoot Horseman;
Heidi Urban- Equestrians. Junior
Horsemanship; Jennifer Hain-
Equestrians, Senior Horseman
ship; Erin McClellan- Spur & Bit,
Advanced Horsemanship; Alexis
Clelan- Equestrians, Competitive
Trail Riding; David Bixler- Hoof
& Homs, Horse Production.
Nicole Flickinger, Jennifer
Hain, and Rebecca Kleinfelter
were honored in the horse categ
ory of the National 4-H Awards
Program.
The following adult volunteers
were recognized for their leader
ship of county 4-H horse clubs:
Jeff and Colleen Krause, Tom and
Dawn Flickinger, Florence Let
teer, Steve and Denise Hain,
Michelle Beck, Cindy Beck,
Rebecca Bixler, John Tshudy,
Eileen Yorty, Donna Cikovic, and
Trisha Gettler.
__
When the weather’s finally right for planting, be sure your Max-Emerge®
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Check and replace worn seed belts with
durable new John Deere units. Available at
the sale price of only $5.59 each in the
Spring ’94 John Deere Parts Catalog. (A 22451)
'John Deert dialers an independent retailers who determine
their own prices, so actual selling prices may vary from die
prices shown Ojfergoodthmighjan*ary3l, l994
SCHEFFEL TOBIAS
EQUIPMENT CO. EQUIPMENT CO., INC.
Rid 6mm Rd. Halifax, PA
717-362-3132
814-445-6500
SMITH’S WINELAND
IMPLEMENTS, INC EQUIPMENT, INC.
Merearaburg, PA Martlnsburg, PA
717-328-2244 814-793-2109
The 4-H Horse program pro
vides youth with the opportunity
to acquire knowledge of horses
and equine related subject matter.
Ownership of a horse while desir
able is not required to participate
M.S. YEARSLEY
& SONS
Wait Chaatar, PA
215-696-2990
in 4-H horse program activities.
If you would like more infor
mation on how to become a 4-H
member or an adult volunteer,
please contact the Lebanon Coun
ty Cooperative Extension Office
by calling 270-4391.
The Penn State University is
committed to the policy that all
persons shall have equal access to
Beef Industry To Air Commercials
CHICAGO, 111. On January
10, two new television commer
cials will be added to the beef in
dustry’s successful advertising
campaign, “Beef. It’s What’s For
Dinner.” The new ads will reflect
information gathered during focus
groups conducted with the beef in
dustry’s target audience in late
summer 1993.
According to the market re
search, conducted on behalf of the
Beef Industry Council (BIC), con
sumers really enjoy the beef ad
vertisements. The focus groups
found that most consumers have
seen the ads and like them because
they give them new ideas for pre
paring beef for their next eating
occasion. The focus group partici
pants also noted that that the meals
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1994. Save over $2.50 each off the $26.26
regular price. (aa31261)
* IHUd ijwhimißmk
<nrrlit Iwir *fan<ii>iy
W/ |oh»iD«rcdeder*
programs, facilities, admission,
and employment without regard to
personal characteristics not
related to ability, performance, or
qualifications as determined by
University policy or by state or
federal authorities.
The Pennsylvania State Univer
sity does not discriminate against
any person because of age, ance-
looked healthy and they noted that
the overall theme, beef for dinner,
was an enticement. The music,
“Rodeo,” from composer Aaron
Copeland, was also a big hit with
those who participated in the fo
cus groups.
The two new 30-second televi
sion advertisements will focus on
kids and dinner and special occa
sions for celebrating, says Monica
Eorgoff, BIC director of advertis
ing. “In both commercials we try
to relay to consumers that beef is
the logical choice for these situa
tions.” Ten recipes, selected from
the new cookbook, Skinny Beef,
and the National Beef Cook-
Off®, are being used in the new
commercials. These ads will join
the five ads already airing on
Lancntar Farming, Saturday, January 1,1904-817
stry, color, disability or handicap,
national origin, race, religious
creed, sex, sexual orientation, or
veteran status. Direct all affirma
tive action inquiries to the Affir
mative Action Office, The Pen
nsylvania State University, 201
Willard Building, University
Park, PA 16802-2801.
4-H Tractor Safety Club
Gears Up For 1994
(Continued from Pago B 16)
The officers for 1994 are Bryan Hite, president; Cheryl
Nixon, vice president; Lecscc Fields, secretary; Cody
Propst, treasurer; Helen Jolley, reporter, Terri Jean Nixon,
refreshment coordinator; Diane Propst, game leader; and
Cheryl Nixon, librarian.
The office of librarian is new for “94” and will take care
of the club library. The Friends & Riders 4-H Club Library
is started with the six books used for reference in the Pen
nsylvania state and national horse bowl contests. The
books were bought with money the club members raised
in fundraisers and are for the members’ use. Anyone wish
ing to donate horse-related books (fiction or non-fiction)
to Friends & Riders 4-H Club can contact Susi Jolley or
the Bedford County Extension Office.
Friends & Riders 4-H members were very busy in 1993.
Helen Jolley and Cody Propst went to Five-County 4-H
Camp. Cheryl Nixon and Cody Propst gave presentations
at Bedford County Presentation Day. Willow Abrams,
Jessica Fetters, and Bryan Hite were members of the Bed
ford County Horse Bowl Team at Pennsylvania State
Achievement Days.
Willow Abrams and her pony Kanwana Tempest were
grooming champion 13-15 yr old and reserve high point
English pony at Bedford Fair. Helen Jolley and her pony
Doc were showmanship champion 12 year and under and
high point English pony at fair. Helen and Doc also com
peted the Keystone 4-H Competitive Trail Ride.
Willow Abrams, Leesee Fields, and Helen Jolley quali
fied for the 1993 Pennsylvania State 4-H Horse Show.
Willow & Tempi were ninth in hunter hack ponies, Leesee
& Seeka Real Special were second in stock type horse
2-year-old fillies, and Helen & Pied Piper were first in
stock type ponies 2-year geldings. Helen and Doc also
competed in hunter seat equitation over fences junior and
working hunter ponies.
The Friends & Riders 4-H Club had the first place dis
play in the 4-H Promotion Category at the 1993 Pennsyl
vania Farm Show. They had the third place display at the
1993 Bedford County Fair and have a display entry at the
1994 Pennsylvania Farm Show. Friends & Riders 4-H
Club won the horse bowl contest at fair.
Several members have made radio spots this year. The
club made tray favors and Christmas cards for the resi
dents of an area nursing home.
' They planed and held a club Fun Show in June, and had
a club ride night at Bedford County Fair. They went as a
club with their families to the 4-H awards banquet and to a
play at Olde Bedford Village,
Friends & Riders 4-H Club meets the second Tuesday
of each month at? p.m. in the Cumberland Valley Recrea
tion Park Building. Anyone interested in horses and is
between the ages of 8 and 19 is welcome at the meetings.
prime time, daytime and sports
programming.
The advertising campaign is
also getting a boost this winter as
the beef industry showcases its ad
vertising during the 1994 Winter
Olympics being held in Lilleham
mer, Norway, February 12-27,
1994. The beef industry purchase
includes 32 advertisements to be
broadcast during the 120 hours of
Olympic coverage.
Research indicates that the
1992 Winter Olympics achieved
outstanding marketing results for
its advertisers. The last Olympics
broadcast drew more than 184
million viewers, about 77 percent
of all Americans.”
The latest evaluation of the ad
vertising campaign’s effective
ness, conducted by the Gallup Or
ganization, Inc., shows that, in
September 1993, 71 percent of
consumers were aware of beef ad
vertising. That compares to only
57 percent awareness in March
1992.