A&LancasUr Fahnino, Satunny, October 16,1983
Main Family At Home '
With Dairy Of Distinction
(Continued from Pago A 1)
strutted there. Most of the wagon
shed was rebuilt by the silos for
use as a feeding room. Leftover
beams frame a flower garden
beside the milk house.
The Main’s cows average 70
pounds of milk per day, for a
monthly average of about 300,000
pounds. Monie’s goal is to pro
duce 3.7 million pounds of milk
per year. “The cows milk better
here,” he said, attributing the
increase to the new facilities. In
Maryland, they had a stanchion
bam.
Monie farms 225 acres of com
and alfalfa here, and an additional
22S acres of no-till com and soy
beans in Frederick County, MD.
Custom operators do the out-of
state farming, and Monie uses the
com and soybeans in his cows’
feed.
Hired man Larry Diehl has been
with the Mains for IS years, and
made the move from Maryland
with them. Larry does the field
work and takes care of the
machinery, while Monie works
with the cows.
They also employ a relief milk
er a few evenings a week. “I like
to milk cows, but I felt trapped in
there in the evening, M Monie
explained. “(Having a relief milk
er) makes a big difference.” It
takes 214 to three hours to milk.
Liza was raised on Long Island,
New York. She went to Hood Col-
lege in Maryland, majoring in
'"'■s
open-
BROOKFIELD, Wis. The
National Dairy Promotion and
Research Board met Sept. 21-23
to approve program plans for the
current year that address the
board’s marketing priorities.
The 36 dairy farmers serving on
the National Dairy Board also
funded several programs that
bring national, state and regional
farmer-funded organizations
together to maximize farmer
investment and leverage with
industry.
Fluid Milk
Several commercials and a cho
colate milk promotion were
approved for use in encouraging
children and teenagers to drink
more fluid milk.
The board voted to use 15-sec
ond versions of two 30-second
commercials, “Backstage” and
“Diner,” targeting male and
female teens which were produced
and put on-air during the summer.
By rotating the 30-second ver
sions with IS-second versions of
the same commercials, the
Home Economics, and her parents
expected her to come back to
Long Island to teach. Instead, she
met Monie, who was an account
ing, business, and finance major at
nearby Mount St Mary’s College.
Six months after their marriage
in July 1973, Monie and Liza
started fanning on their own. Her
parents moved to Frederick Coun
ty to be near her. Liza taught
Home Economics for several
years, until Libby was bom.
Liza, 42, keeps the books and
the records for the farm, M & L
Main, Inc., and helps to wash
down the parlor. She is kept busy
transporting the children to vari
ous activities and doing volunteer
work at their schools and at
church. She is active in the Farm
Women #6 group.
Monie, 43, said of the family’s
move, “It was a challenge at the
time,” and admits that, “Five years
from now, I probably wouldn’t
want to do it again.”
The Mains have no intention of
pushing their children into farm
ing. “We did not build this for the
children. This is strictly us.”
Monie said. “We want to get the
children in touch with as many
things as they want If they chose
to farm, great Nothing will be put
on them like, T did this for you.’”
“Monie and I are farming
because we want to farm,” Liza
added. “We’re trying to make the
children self-sufficient.”
Both children are musically
flood housing for the young stock.
NDB Builds Plans Around Priorities
National Dairy Board can reach
teens more often, reminding them
to drink milk to help increase fluid
sales.
A new 30-second commercial
aimed at kids, ages 6-11, was
approved for use beginning late
September. It replaces the com
mercial “Roger & Max" that has
been on-air for mote than a year,
and tells kids that drinking milk
will help them grow, and it tastes
good too.
The board approved a new
IS-second commercial “Monsters/
Bob” aimed at lads and teens. The
chocolate commercial and promo
tion are designed to increase total
milk consumption by positioning
chocolate milk as a snack, an eat
ing occasion typically low for
white milk consumption.
The chocolate milk commercial
will not air in the Midwest market
in order to measure and compare
the impact of white milk advertis
ing, chocolate milk advertising
and chocolate milk advertising
plus promotional activities.
Thn Main's limestone farmhouse, built In 1794, is one of the oldest stone houses in
Mercersburg.
inclined. Libby, 15, who is a
junior, plays the clarinet at James
Buchanan High School and is a
member of the marching band and
conceit band. She is a member of
the Pep Club and APS, Is on the
swim time, and is a lifeguard at the
school’s pool.
Matt, .11. plays the drams and is
in the eight grade at James Bucha
nan Middle School. He plays in the
concert, stage and marching bands.
He enjoys drawing, Nintendo, and
basketball.
Liza uid that the family enjoys
Mercerburg’s spirit and communi
ty orf —' '*ion. “Everyone goes
games” ' said.
In addition to domestic promo
tion of chocolate milk, dairy far
mers serving on the National
Dairy Board approved plans to
conduct in-store chocolate milk
promotions of U.S. product in
Mexico during the coming year.
The board made that decision
after market research indicated
potential growth for the relatively
new flavored milk market in
Mexico.
Members of the National Dairy
Board approved $lOO,OOO to
investigate causes for the recent
decline in fluid milk consumption.
“We need to find out if consum
ers just aren’t consuming as many
beverages as they use to with
changes in lifestyle or if we are
losing them to competing bever
ages,” said James Cook, Alabama
dairyman and chair of the Board’s
Market and Economic Research
Committee. “We need to know
exactly what those competing
beverages are, and why consum
ers switch to them.”
To help stave off fluid milk
Th * d*coratlv* end wall it part of the old bam.
declines, the board approved a
project to study product quality
and packaging issues impacting
fluid milk use by young children
and the elderly.
"We will work with fluid pro
cessors and bottlers from the
onset, attempting to match new
technology ip fluid dairy beverage
quality and packaging with the
unique needs of children and the
elderly,” explained John Peachey.
Florida dairy fanner and chair of
the Board’s Dairy Foods and
Nutrition Research Committee.
“Then we will develop pro
totype packaging concepts con
sumers want, determine the cost
and impact of the alternate pack
aging on product quality, improve
the package based on consumer
feedback and then work with
industry to evaluate the potential
of the new packaging.”
Cheese
Since brands advertise specific
types of cheese, the National
Dairy Board voted to advertise
and promote cheese as a total
category rather than specific types
as it had done in last few years. It
hopes to begin advertising new
commercials under this broader
strategy of selling the total cheese
category in November. The new
cheese commercials will target
men and women, highlighting
ways to use cheese in new sandwi
ches, snacks and toppings.
To complement cheese adver
tising, the board approved funding
of up to $1 million for a spring
retail cheese promotion. Similar to
years past, the promotion will
coincide with the Memorial Day
weekend, kicking off the grilling
season. Partners in the promotion
include the American Dairy Asso
ciation and the beef checkoff.
Details of the promotion have yet
to be determined, and promoters
will look for tie-in partners to
leverage farmer dollars.
The National Dairy Board has
had good results in helping the
U.S. dairy industry break into
export markets for cheese. The
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