A26-Lincaster Farming, Saturday, October 16,1993
Promoting Beef
(Continutd from Pago A 1)
foster beef promotions. This past
summer, recipe demonstrations
went on in several select super
markets in the region.
In the promotions, Balthaser
said the Council relies on either the
store or the store supplier to supply
the beef. Beef representatives
this year, Tammy Gelsinger and
Amy Eshelman, both from Berks
County provided the cooking
demonstrations.
The Beef Council, however,
relies on packers and retailers to
supply the product because of an
increasingly tight advertising
budget. While the Council can
supply various “hands-on, tangi
ble’ * items such as recipes, bumper
stickers, balloons. j)ins, etc.,
according to Balthaser, the Coun
cil cannot supply free beef
products.
For every head of cattle sold, a
checkoff of $1 goes toward the
promotion of beef. “We are look
ing at limited funds, and a limited
Tammy Balthasar, Industry relatlons/compliance mana
ger of the Pennsylvania Beef Council, back, helps hand out
free beef sandwiches during the special Beef Night at the
Speedway last August.
ROLLING 0N...1N THE 80‘s
MEETS THE CHALLENGE
3 basket
Brillion has designed a 3 pt. S-Tine field cultivator with a larger,
aggressively angled 12" dianr.eter rolling basket, a 4-bar frame that
allows for either 4’ or 6' tooth spacing and an adjustable leveler bar
in 12', 15' and 18' sizes. The distance between the four bars has
been increased for the best trash flow in the industry. Gauge
wheels are optional.
I PENNSYLVANIA I
Adamatoarn
ADAMSTOWN
EQUIP. INC.
MILLER Easton ....
EQUIP. CO. GKHWE V. umbeRQBW
OF FONTANA
Bamlek
C.H. RINEHMER
I SONS
budget,” she said. The cost of
advertising, according to Balthas
er, has increased since 1986, when
the checkoff started, while cattle
supplies in the stale have remained
level. “Our money isn’t buying
the media exposure it once bought
We arc seeing an erosion in the
buying power of beef checkoff
dollars,” she said.
Sprint car races are more widely
televised now, and will reach more
people. This year alone, about 20
races will be televised throughout
the country. “This is what we got
ta do,” he said. A program is tele
vised every Saturday night called
Slick SO, that reaches thousands—
the potential target market for beef
promotion.
The livestock buyer believes
more producers and those in the
industry should also get more
involved in getting the message
out Recently, on a trip to lowa, a
top IBP executive told Weikert
that the giveaway sandwich prom
otion and the advertising on the
CONTACT YOUR BRILLION DEALER FOR DETAILS
QuanyvMa
GRUMELU FARM
SERVICE
CariM*
GUTSHALL'S, INC.
IntircourM
C.B HOOBER
I SON
GEOKSE N.
GROSS. 'NO BROTHERS. INC.
Lynrport Olay
KERMTK. PKEVIIE
MSTLER, INC. EQUIPMENT, INC.
EHttbatMoam
MESSIOCFARM
EQUIPMENT CO.
For Built In Strength Where
It Counts Buy
MaxaUwny
Nil FUCKER I
SONS. INC.
Natdmora
aUGSTON
FARM EQUIPMENT
iww nomno
AAC. GROFF, INC.
OaManS MMi
PEOPLES
SALES I SERVICE
Jim Baumgardner helps prepare the roast beef at the special beef
Speedway.
sprint car was thd best promotion and making good
he had ever seen. communication.”
“I think this is a wonderful Weikert is in business with his
thing," said Weikert "You can’t four sons, Jeff, Robert Jr., Howard,
beat getting in contact with people and Tod.
Roberta Gribel, president of Junlati County Ag Society,
left loins Tom Little, Speedway announcer, center and Bob
Weikert during Beef Night at the Port Royal Speedway.
HFC FIELD CULTIVATORS
The ‘heart* of any field cultivator Is the shank pivot point. A ‘bulked
up’ shank bracket made of cast ductile iron instead of the usual
formed steel bracket, incorporated a hardened steel bushing AND a
zerk grease fitting to lubricate the pivot point to reduce wear. The
result is thousands of acres of extended life of the shanks.
Tamaqua
CHARLES
SNYDER, INC.
Wataontown
DEERFIELD AG t
TURF CENTER, INC.
Waal Grava
S.Q. LEWIS I
SON, INC.
MARYLAND
Fradsrlek
CERESVILLE FORD
NEW HOLLAND
NEW JERSEY
Columbus
REED BROTHERS
Brldgslon
LESLIE FOGG
EQUIPMENT
FaMMd
CALDWELL
TRACTOR 1
EQUIPMENT
Ebssr
POLE TAVERN
EQUIP.
SALES CORP
Bob Welkert was recently
honored for his contributions
to racing by the Port Royal
Speedway In August.
W# Ship
UPS
Sarin* 6 Poutey System iptclotete
FARMER BOYAQ.
410 E. UNCOLN AVE. MYERSTOWN. PA 17067
Haurt: Man.-Fri-
PH 717-866-7568
lawayat
Chack Our
WarahoMi Mm
24 Hwr Sarrica