SYRACUSE. N.Y. To reach
consumers with messages about
the excellent quality of New York
state cheese this fall, the consumer
promotions department of the
American Dairy Association and
Dairy Council Inc. (ADADC)
recently launched a new television
advertising strategy in the Syra
cuse market.
Similar to a regular television
TmtuniKs
Visotron & Bio-Milker
Featuring two of our satisfied Chester County
users out of hundreds and hundreds of dairy
farms currently using the units.
“I’m impressed with
the complete cow
milkout that I’ve seen
with my units”
John Hostetler
Wilmer Hostetler & Son
Oxford, Pa
Give us a call and see for yourself why this
machine provides the most modern way
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ADADC Launches New Advertising Strategy
commercial, ADADC's New
York state cheese commercial fea
tures an “800" number that con
sumers can call to receive a free
coupon booklet for New York
stale cheeses.
The 30-second commercial was
filmed in Rochester, New York in
August and started airing on ABC,
NBC and CBS local affiliates in
Syracuse (WIXT-TV Channel 9,
WSTM-TV Channel 3, and
WTVH-TV Channel 5) on Oct 1.
The 800-number concept is
being tested as an alternative way
of distributing coupons to con
sumers. Its impact will be deter
mined by the number of consum
ers who call the 800 number to
request coupons.
Should this strategy prove suc
cessful. ADADC plans to implex
“I’m happy with the
performance I get and
I think it’s one of the
best units available”
Ed Breckbill
Breck A Dee Farms
Oxford, Pa
mcnt it in all major market areas in
1994.
To enhance the new cheese
commercial and stretch the invest
ment dollar even further, the local i Th® project is being funded by
television stations ran three short *** e American Dairy Association
“teaser” ads free of charge prior to and Council. Inc. and the
the actual airing on Oct. 1. New York State Cheese Manufac-
For your free coupon booklet turers Association.
for New York state cheeses • call
1-800-NY-Checse.
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