A2B-Lancaster Farming, Saturday, June 19, 1993
Community To
GAY N. BROWNLEE
Somerset Co. Correspondent
BERLIN (Somerset Co.)
The Berlin-Brothcrsvalley FFA
has worked a long time on its
“Building Our American Com
munities” project a 100-plant
nursery on the Berlin-
Brothersvalley school’s rear lawn.
Not only will it be utilized by
the school’s teachers for a variety
of lessons, but the nursery is for
the public as a living resource in
planning their landscaping.
Chapter members designed the
nursery, then set to work planting
specimens, located on a lot mea
suring 300 by 60 feet, after school
officials approved the project. The
school board also allotted some
$2,500 toward the project.
Growing characteristics of each
plant received high consideration
by chapter members before indivi
dual selections were made. These
included winter hardiness, flow
ers, leaves, needles, bark, berries,
and other features for a seasonal
attractiveness.
The lowest plants and shrubs
are in front and those in succeed
ing rows will grow taller. Finally,
in the rear are trees, some of
which could reach 60 feet. Each
plant is identified.
Included in the back are Nor
way Spruce, Russian Olive, Cana
dian Choke Cherry, Canadian
Hemlock, Royal Red Maple, Con
color Fir, Canoe Birch, Black
Walnut, Sugar Maple, Butter Nut,
m
The Berlin-Brothersvalley FFA planted a nursery for Its
Building Our American Communities project. Standing
next to the Hetz juniper are the chapter president, Jason
Baughman with Bryan Server.
NDB Urges
WASHINGTON, D.C. The
36 dairy farmers serving on the
National Dairy Promotion and Re
search Board approved several
programs, particularly those dedi
cated to coordinating the national
checkoff with state and regional
groups as well as other partners in
the industry who benefit from
sales of milk and dairy foods, dur
ing its annual meeting May 18-20.
“Last year, we made great
strides forward in fluid milk pro
motion with UDIA and state and
regional groups with the pooling
of funds for advertising targeting
adults,” said William Underwood,
New York dairy farmer and chair
of the Board’s Advertising and
Sales Promotion Committee.
“This year, we’ll be considering a
modification in fluid milk ad
vertising with UDIA.”
National Dairy Board members
approved development of a plan
for fluid milk with UDIA and in
put from other state and regional
checkoff groups to target adults
and young adults ages 13-24 with
milk advertising while aiming
more nutrition education to kids.
To support another coordinated
Pin Oak, Eastern White Pine, and
Colorado Blue Spruce.
Next are Sunburst Locust,
Respire Pear, Little Leaf Linden,
Dawn Redwood, River Birch,
Marshall Seedless Ash, Varigated
Dogwood, Norway Maple, Japan
ese Black Pine, European Moun
tain Ash, White Flowering Dog
wood, Douglas Fir, Shademaster
Locust, and Frazier Fir.
Another row has varieties of
crab trees, magnolias, hawthorns,
plums, cherries, dogwoods, and
Chinese chestnut
There are' inkberry, parrotia,
lilacs, other dogwood varieties,
forsythias, mountain Laurel,
junipers, sumacs, goldthread
cypress, and arborvitae.
You can find holly and willow
varieties, mock orange, rhododen
drons, rosemary, potentillas, spi
reas, barberries, hosta, quince,
honeysuckles, azaleas, pepper
bush, pussy willows, dwarf burn
ing bush, and dwarf European
cranberry. Red Lake currant and
many other plant species.
Doyle Paul, adviser to the local
FFA chapter, said that anybody
who is preparing to landscape,
either at their home or place of
business, if they visit the nursery
before-hand will have a planning
advantage. They can study the
plants in the nursery before decid
ing what to purchase from a reput
able nursery dealer.
Cooperation
dairy promotion. National Dairy
Board members viewed and ap
proved finished commercials for
use during the summer ice cream
promotion aimed at retail consum
ers. The promotion, much like last
year’s, pools the funds of the Na
tional Dairy Board and UDIA, and
leverages those funds with match
ing dollars from Hershey Foods
Corporation. By purchasing a half
gallon of ice cream and two Her
shey toppings, consumers receive
a half gallon of ice cream free.
The National Dairy Board pro
vides national TV advertising and
a Sunday newspaper insert featur
ing the offer which will appear
July 11. UDIA provides in-store
promotion materials and local ad
vertising while Hershey covers the
cost of the free ice cream.
To gel an unbiased endorse
ment for dairy products, particu
larly cheese, National Dairy
Board members approved apply
ing for “recognition” by the
American Academy of Pediatric
Dentistry of the cavity-prevention
properties of cheese. If the AAPD
awards such recognition, the
Board can use the AAPD’s sym-
Benefit From FFA Project
Seated on the horizontal utility poles which form the boundary to the Berlin*
Brothersvalley FFA nursery located behind the Berlin Brothersvalley schools are
some chapter members who worked on the project. From left, Greg Cornell, Travis
Booth, Jason Baughman, Bryan Server, Barry Banning, and Doug Bell.
Not only that, they can observe
plants during the different sea
sons. “If you were to come in the
fall,” said Paul, “you would get an
entirely different perspective.”
Last winter showed evidence of
some wild animals that obviously
were in need of food. “I’d say our
biggest predator was rabbits,” said
Paul, pointing out where some tree
bark was chewed.
Those plants which didn’t sur
vive were replaced, and reiden
tifying was also done prior to the
close of school.
There will be continuing care to
maintain an attractive display of
plants. This spring, chapter mem
bers were busy mowing the sur
rounding grass and mulching and
fertilizing the plants. A herbicide
was applied to the grass under the
horizontal utility poles that form
the nursery boundary. That was
done to eliminate summer weed
eating.
bol in communications with health
professionals and consumers,
lending credibility to findings that
eating cheese helps prevent tooth
decay.
With help from USDA and the
American Dairy Products Insti
tute, National Dairy Board mem
bers approved a plan for helping
build export markets in West Afri
ca’s Ivory Coast.
“In March, USDA’s Foreign
Ag Service contacted us (National
Dairy Board) with news that SIA
LIM, the state-owned corporation
controlling ail dairy product pro
duction and imports in the Ivory
Coast, wanted to learn more about
the U.S. dairy industry before pos
sibly increasing its U.S. purchas
es,” said Steve Hofman, Califor
nia dairy farmer and chair of the
Board’s Export Enhancement
Committee. “A 50 percent in
crease in purchases of U.S. whole
milk powder by that country
would mean about $1 million to
the industry.”
National Dairy Board members
viewed the first screening of a
22-minute video “Make mine
milk.” The video was funded by
Dairy Farmers Inc., Mid-East
UDIA, Midland UDIA. United
Dairymen of Idaho and the Na
tional Dairy Board. It will be dis
tributed to state and regional pro
motion groups from their use in
school programs.
In other National Dairy Board
business, the 36 dairy-farmer
board:
• approved testing of two print
The common snowball bush is among the 100 plants In
the Berlln-Brothersvalley FFA plant nursery. The nursery
was designed and planted by chapter members. In photo
are Greg Cornell, right and Travis Booth.
ads promoting U.S. ice cream to
consumers in Japan. The ads em
phasize the fact that U.S. ice
cream is made from fresh milk and
cream, unlike Japan’s ice cream.
The ads will be tested with Japan
ese consumers for selling effec
tiveness before undertaking the
expense for final production;
• voted to begin airing the
15-second commercial “Back
stage.” The fluid milk commercial
aims to increase consumption
among boys ages 12-17 and airs
on TV programs they watch. The
commercial shows how drinking
milk helps boys grow big and
strong as well as interesting to
girls;
• approved an in-market test for
chocolate milk promotion for four
weeks during fall 1993. The test
compares total sales of fluid milk
in markets where white milk ad
vertising airs, white milk advertis
ing with additional chocolate milk
advertising, and white milk adver
tising with chocolate milk adver
tising and promotion extension by
local advertising and promotion
by bottlers and state and regional
groups. The purpose of the test is
to determine which of these pro
grams sells more fluid milk;
• voted to renew funding of re
search at the Western Center for
Dairy Protein Research and Tech-
Get MOOOvin’
otvith Milk!
nology at $500,000. Center re
searchers, housed at Utah State,
Brigham Young and Oregon Slate
Universities, concentrate their stu
dies on basic and applied research
for dairy proteins and the function
of proteins in cheese and lowfat
cheese:
• voted to renew funding of re
search at the California Dairy
Foods Research Center at
$500,000. Center researchers,
housed at the University of Cali
fomia-Davis, California Polytech
nic State University-San Luis
Obispo and California Dairy Re
search Foundation, focus their stu
dies on improving quality of Ched
dar and lowfat Cheddar cheese
products, increasing use of milk
components including milkfat and
protein, and reducing the amount
of milkfat produced in milk; and
• approved extension of a re
search project to develop a shelf
stable chocolate milk concentrate
to be dispensed at food service,
restaurants for example, through
equipment already available for
carbonated beverages. If flavored
milks can be dispensed this way,
more fluid milk might be sold
through the out-of-home market
where consumers spend 43 per
cent of their food dollars but buy
only 12 percent of their fluid milk.