A2B-Lancaster Farming, Saturday, June 19, 1993 Community To GAY N. BROWNLEE Somerset Co. Correspondent BERLIN (Somerset Co.) The Berlin-Brothcrsvalley FFA has worked a long time on its “Building Our American Com munities” project a 100-plant nursery on the Berlin- Brothersvalley school’s rear lawn. Not only will it be utilized by the school’s teachers for a variety of lessons, but the nursery is for the public as a living resource in planning their landscaping. Chapter members designed the nursery, then set to work planting specimens, located on a lot mea suring 300 by 60 feet, after school officials approved the project. The school board also allotted some $2,500 toward the project. Growing characteristics of each plant received high consideration by chapter members before indivi dual selections were made. These included winter hardiness, flow ers, leaves, needles, bark, berries, and other features for a seasonal attractiveness. The lowest plants and shrubs are in front and those in succeed ing rows will grow taller. Finally, in the rear are trees, some of which could reach 60 feet. Each plant is identified. Included in the back are Nor way Spruce, Russian Olive, Cana dian Choke Cherry, Canadian Hemlock, Royal Red Maple, Con color Fir, Canoe Birch, Black Walnut, Sugar Maple, Butter Nut, m The Berlin-Brothersvalley FFA planted a nursery for Its Building Our American Communities project. Standing next to the Hetz juniper are the chapter president, Jason Baughman with Bryan Server. NDB Urges WASHINGTON, D.C. The 36 dairy farmers serving on the National Dairy Promotion and Re search Board approved several programs, particularly those dedi cated to coordinating the national checkoff with state and regional groups as well as other partners in the industry who benefit from sales of milk and dairy foods, dur ing its annual meeting May 18-20. “Last year, we made great strides forward in fluid milk pro motion with UDIA and state and regional groups with the pooling of funds for advertising targeting adults,” said William Underwood, New York dairy farmer and chair of the Board’s Advertising and Sales Promotion Committee. “This year, we’ll be considering a modification in fluid milk ad vertising with UDIA.” National Dairy Board members approved development of a plan for fluid milk with UDIA and in put from other state and regional checkoff groups to target adults and young adults ages 13-24 with milk advertising while aiming more nutrition education to kids. To support another coordinated Pin Oak, Eastern White Pine, and Colorado Blue Spruce. Next are Sunburst Locust, Respire Pear, Little Leaf Linden, Dawn Redwood, River Birch, Marshall Seedless Ash, Varigated Dogwood, Norway Maple, Japan ese Black Pine, European Moun tain Ash, White Flowering Dog wood, Douglas Fir, Shademaster Locust, and Frazier Fir. Another row has varieties of crab trees, magnolias, hawthorns, plums, cherries, dogwoods, and Chinese chestnut There are' inkberry, parrotia, lilacs, other dogwood varieties, forsythias, mountain Laurel, junipers, sumacs, goldthread cypress, and arborvitae. You can find holly and willow varieties, mock orange, rhododen drons, rosemary, potentillas, spi reas, barberries, hosta, quince, honeysuckles, azaleas, pepper bush, pussy willows, dwarf burn ing bush, and dwarf European cranberry. Red Lake currant and many other plant species. Doyle Paul, adviser to the local FFA chapter, said that anybody who is preparing to landscape, either at their home or place of business, if they visit the nursery before-hand will have a planning advantage. They can study the plants in the nursery before decid ing what to purchase from a reput able nursery dealer. Cooperation dairy promotion. National Dairy Board members viewed and ap proved finished commercials for use during the summer ice cream promotion aimed at retail consum ers. The promotion, much like last year’s, pools the funds of the Na tional Dairy Board and UDIA, and leverages those funds with match ing dollars from Hershey Foods Corporation. By purchasing a half gallon of ice cream and two Her shey toppings, consumers receive a half gallon of ice cream free. The National Dairy Board pro vides national TV advertising and a Sunday newspaper insert featur ing the offer which will appear July 11. UDIA provides in-store promotion materials and local ad vertising while Hershey covers the cost of the free ice cream. To gel an unbiased endorse ment for dairy products, particu larly cheese, National Dairy Board members approved apply ing for “recognition” by the American Academy of Pediatric Dentistry of the cavity-prevention properties of cheese. If the AAPD awards such recognition, the Board can use the AAPD’s sym- Benefit From FFA Project Seated on the horizontal utility poles which form the boundary to the Berlin* Brothersvalley FFA nursery located behind the Berlin Brothersvalley schools are some chapter members who worked on the project. From left, Greg Cornell, Travis Booth, Jason Baughman, Bryan Server, Barry Banning, and Doug Bell. Not only that, they can observe plants during the different sea sons. “If you were to come in the fall,” said Paul, “you would get an entirely different perspective.” Last winter showed evidence of some wild animals that obviously were in need of food. “I’d say our biggest predator was rabbits,” said Paul, pointing out where some tree bark was chewed. Those plants which didn’t sur vive were replaced, and reiden tifying was also done prior to the close of school. There will be continuing care to maintain an attractive display of plants. This spring, chapter mem bers were busy mowing the sur rounding grass and mulching and fertilizing the plants. A herbicide was applied to the grass under the horizontal utility poles that form the nursery boundary. That was done to eliminate summer weed eating. bol in communications with health professionals and consumers, lending credibility to findings that eating cheese helps prevent tooth decay. With help from USDA and the American Dairy Products Insti tute, National Dairy Board mem bers approved a plan for helping build export markets in West Afri ca’s Ivory Coast. “In March, USDA’s Foreign Ag Service contacted us (National Dairy Board) with news that SIA LIM, the state-owned corporation controlling ail dairy product pro duction and imports in the Ivory Coast, wanted to learn more about the U.S. dairy industry before pos sibly increasing its U.S. purchas es,” said Steve Hofman, Califor nia dairy farmer and chair of the Board’s Export Enhancement Committee. “A 50 percent in crease in purchases of U.S. whole milk powder by that country would mean about $1 million to the industry.” National Dairy Board members viewed the first screening of a 22-minute video “Make mine milk.” The video was funded by Dairy Farmers Inc., Mid-East UDIA, Midland UDIA. United Dairymen of Idaho and the Na tional Dairy Board. It will be dis tributed to state and regional pro motion groups from their use in school programs. In other National Dairy Board business, the 36 dairy-farmer board: • approved testing of two print The common snowball bush is among the 100 plants In the Berlln-Brothersvalley FFA plant nursery. The nursery was designed and planted by chapter members. In photo are Greg Cornell, right and Travis Booth. ads promoting U.S. ice cream to consumers in Japan. The ads em phasize the fact that U.S. ice cream is made from fresh milk and cream, unlike Japan’s ice cream. The ads will be tested with Japan ese consumers for selling effec tiveness before undertaking the expense for final production; • voted to begin airing the 15-second commercial “Back stage.” The fluid milk commercial aims to increase consumption among boys ages 12-17 and airs on TV programs they watch. The commercial shows how drinking milk helps boys grow big and strong as well as interesting to girls; • approved an in-market test for chocolate milk promotion for four weeks during fall 1993. The test compares total sales of fluid milk in markets where white milk ad vertising airs, white milk advertis ing with additional chocolate milk advertising, and white milk adver tising with chocolate milk adver tising and promotion extension by local advertising and promotion by bottlers and state and regional groups. The purpose of the test is to determine which of these pro grams sells more fluid milk; • voted to renew funding of re search at the Western Center for Dairy Protein Research and Tech- Get MOOOvin’ otvith Milk! nology at $500,000. Center re searchers, housed at Utah State, Brigham Young and Oregon Slate Universities, concentrate their stu dies on basic and applied research for dairy proteins and the function of proteins in cheese and lowfat cheese: • voted to renew funding of re search at the California Dairy Foods Research Center at $500,000. Center researchers, housed at the University of Cali fomia-Davis, California Polytech nic State University-San Luis Obispo and California Dairy Re search Foundation, focus their stu dies on improving quality of Ched dar and lowfat Cheddar cheese products, increasing use of milk components including milkfat and protein, and reducing the amount of milkfat produced in milk; and • approved extension of a re search project to develop a shelf stable chocolate milk concentrate to be dispensed at food service, restaurants for example, through equipment already available for carbonated beverages. If flavored milks can be dispensed this way, more fluid milk might be sold through the out-of-home market where consumers spend 43 per cent of their food dollars but buy only 12 percent of their fluid milk.
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