Dairy Promotion Agencies Mature
(Continued from Pago A 24)
producer assessment money.
MAMMA draws funds from
farmers pooling milk in the Feder
al Order 4 marketing area. They
had claimed 100 percent accounta
bility for processors and producers
paying assessment funds imp the
system.
On the other hand, regions of
Pennsylvania are not specifically
covered by a federal order and
therefore the assessments paid in
by those dairy producers were
questioned at the time by
MAMMA.
The issue was that MAMMA
didn’t want its producer’s money
going to support promotions for
farmers or processors who weren’t
paying their fair share.
The split between the two agen
cies has stayed, though there are
several programs in which the two
are mutually supportive. There is
also evidence that cooperation
may increase.
Nevertheless, the PDPP’s first
efforts were as an advisory council
to the state secretary of agriculture.
Then in 1987, it was reorganized
under Act I. which happened to be
the first law Gov. Casey signed
into being.
The PDPP Commodity Market
ing Board was composed of 21
members, with 20 of those active
in milk production. They are nomi
nated by dairy producers across the
state.
The funding for all dairy promo
tion comes from the 15-cent-per
hundredweight assessment. A
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nickle of that goes to the national
effort. The dime goes cither to
PDPP, or to whatever agency the
producer chooses.
From Oct. 1,1987 to Sept. 30,
1988, PDPP’s financing totaled
$2,362,654. The outlay that fiscal
year was $1,863,801, with the
majority designated as going for
“advertising.’’
According to the 1989-1990
annual report, the PDPP budget
was $1.4 million. This past year,
that amount has changed little.
In the annual report, Ross
reported that during 1991-1992,
PDPP spent $1,315,844, with
$892,293 on advertising and mark
eting programs, $206,602 on publ
ic relations and communications.
$138,889 on nutrition education,
and $78,060 on operational costs.
While the funding may not have
changed significantly, there’s a big
difference in the way the spending
is detailed and planned. Now Ross
and the board develop a marketing
plan.
The document is flexible, how
ever, as it must be. But it is there,
reflecting a much more detailed
approach to making each dollar
bring as much return in advertising
as possible.
And it’s mote traceable.
MAMMA is coming along also.
Though MAMMA has elected
not to share in some of the national
advertising that PDPP buys into,
its game plan is also detailed.
It’s budget for 1992 total
$5,564,579 with some carryover to
this year. And it also has changed
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some of the promotional activities.
MAMMA had been known for
doing more give-away activities
with milk, cheese and ice cream,
using dairy princesses, giving
away things at baseball games,
sponsoring celebrity milking con
tests at baseball games, etc.
Now the agency has dropped
some of thoie things, after review,
and has started to shy away from
events which end up as promotions
of dairy products to dairy
producers.
Now it has gotten into commer
cials and contracted with Cynthia
Kereluk to be a television and live
spokesperson. Now they have
exercise regimes and calanders.
The have newsletters, photo
graphs advertising ments, dairy
case management and workshops,
a Philadelphia Zoo dairy display
exhibit called the “Miracle of
Milk," etc.
While there are some differ
ences remaining among the var
ying dairy promotion agencies,
they are attempting to do the same
thing convince a target audi
ence of women aged 18 to 49, and
men aged 18 to 34 to drink more
milk.
While the details may still be
different, and while there may
some competition remaining
between agencies, the people run
ning the programs and overseeing
the programs have developed
along with them.
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6-5 (|S|)
Research Higher
UNIVERSITY PARK (Centre
Co.) Research at Pennsylvania
State University is attempting to
determine if com planted in nar
row rows with increased popula
tions will produce higher yields
for Pennsylvania farmers.
Dr. Greg Roth of the univer
sity’s agronomy department said
there has been research in the
Midwest and other areas on nar
row-row, high-population com.
but data for the eastern U.S. are
scarce.
“We have areas of very high
yielding com in Pennsylvania and
we want to find out if narrowing
the rows and increasing plant
populations will give us additional
bushels per acre,” Roth said.
Roth’s two-year research pro
ject will compare traditional
30-inch rows with 15-inch rows
and a normal population of 27,000
plants per acre with a high popula
tion of 34,000 plants per acre.
“Preliminary research suggests
And the promotions are
working.
While fluid milk consumption
continues to drop as a percentage
of total milk use, the rate of decline
has slowed considerably. Accord
ing to the statistics, its easy to see,
that without the programs, fluid
milk consumption would be signif
icantly lower.
DOES YOUR DAIRY HERD HAVE THESE SYMPTOMS?
1) Somatic cell counts of 200,000 and higher
2) Slow milking quarters or milk out
3) Nervousness or unable to keep milkers on
4) Breeding difficulties
5) Problems with first-calf heifers
6) Good management and milk production does not improve or
is decreasing
THE ABOVE ARE SYMPTOMS OF STRAY VOLTAGE!
' Have Your Farm Tested With Proven Equipment
STRAY VOLTAGE TESTING
Bill Roberts
3 Sedgewick Park, New Hardford NY 13413
IN LANCASTER, EASTERN m
9 YORK & WESTERN
CHESTER COUNTIES fITjJ
WE WANT YOUR BUSINESS...
JUNE DAIRY MONTH SUPER SPECIAL
For any dairy farmers not now using a complete line
of West Agro products, we are offering a special
so spectacular that we cannot print the details!
Call 1-800-262-7331 or 717-786-1304 (local)
CONTINUATION FOR JUNE DAIRY MONTH:
• 10% OFF All Fly Control Materials
AS USUAL:
• TODAY & TOMORROW
ALBACILLIN & ALBADRY - $ 12. 00 per box
Only from your RFD America route person when he stops at your farm
(limit 4 boxes per stop)
RFD America
Farm, Dairy and Animal Health Supplies.
West Agra, Conklin, and other fine products.
If there is no RFD America route service person calling on
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uring normal office hours, between 8:30 am & 4:00 pm.
1-800-262-7331 717-786-1304 (local)
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P.O. Box 632 Quarryville f PA 17566
|B£
Lancaster Fanning, Saturday, June 5, IW3-A37
Corn Population
that com yields can be increased
by 5 to 10 percent using nanow
rows,” said Joe Mayer, agronomy
manager Cor Pioneer Hi-Bred In
ternational, be., in Mount Joy.
“Com growers are looking for
ways to take the next step to ob
tain maximum economic yields
for com,” Mayer said.
Roth’s study, supported in part
by a grant from Pioneecr Hi-Bred,
will compare several different hy
brids to determine what character
istics are more suited to higher
populations.
“It will be important to select
high-yielding hybrids that tolerate
increased populations.” he said.
“They also must be resistant to
lodging.”
Roth uid eastern conditions are
quite different from conditions in
the Midwest, where most of the
data have been produced. “We
tend to have drought stress and
more disease pressure,” he said,
“but we’re optimistic that we’ll
fine-tune the system to help Penn
sylvania com growers.”
Pioneer Hi-Bred administers
grants for agronomic research
through its North American Seed
Division. In 1993, grants were
given for eight new research pro
jects and 23 continuing projects at
universities nationwide.
(315) 735-0952