TOWSON, Md. Did you get your daily allowance of Vitamin PQQ today? In the future, this question may not sound so strange. PQQ, a possible vitamin present in dairy foods that may be useful in treating inflammatory diseases and damage due to strokes, is just one of many nutrition subjects current ly under investigation by scientists conducting dairy industry-funded research. What started more than SO years ago with only $2OO in seed money from National Dairy Council® (NDC) has grown to more than $5 million today in research dollars on behalf of the entire dairy industry. “This growth in investment in research allows us to answer more and more important questions regarding the significant role dairy foods play in matters of health,” says Greg Miller, Ph.D„ vice pres ident of nutrition research for NDC. The industry has joined forces to best coordinate nutrition research that can positively impact Ameri cans’ health, as well as keeping the demand for dairy foods strong. Today, the National Dairy Promotion and Research Board (NDB) provides the funding for nutrition research, and NDC, the research arm of United Dairy Industry Association, administers and monitors the projects. Proven Track Record Who hasn’t heard about the important role calcium plays in the prevention of osteoporosis, the bone-thinning disease that affects Westfalia’s Exclusive Dairy Management Program On Every Dairy Farm! simple, easy to use software program that combines feed/breed and milk management, a complete herd management program, air for the unbelievable price of only s 299°° V v- WESTFALL (EEEi) FISHER & THOMPSON, INC. MAIN OFFICE _ Two _ NORTHERN SERVICE CENTER IS NEWPORT RO.. LEOLA, PA 17540 t RO 2 BOX 737 PORT ROYAL. PA 17032 717-656*3307 Locations 717-436*0066 Research 25 million people? This is just one example of how evidence accumulated ova- the past decade from research—much of it funded by the dairy industry has led to the discovery of addi tional benefits dairy products provide. In fact, the research findings behind die calcium-osteoporosis connection is so strong that new food labels, based on stringent guidelines set forth by the govern ment, will allow the health claim that calcium-rich foods help in the prevention of osteoporosis. And now calcium has been iden tified by health experts as playing a role in the management of high blood pressure, a serious disease that affects SO million Americans. Because a substantial base of nearly 300 research studies have begun to show a link between con sumption of the nutrients calcium, magnesium and potassium in con trolling blood pressure, the National Heart, Lung and Blood Institute just last fall issued its recommendation that all adults meet the RDAs for those three nutrients to reduce risk of hypertension. These nutrients are found indi vidually in many common food sources, but are especially abun dant in dairy foods, which contain all three. Other recent research has pointed to calcium’s positive con nection to reducing risk for colon cancer and cheese’s ability to help prevent tooth decay. Women and Children First s 99s°° Value DAIRY & MILKING EQUIPMENT SALES 6 SERVICE Helps Dairy “What’s especially promising is that much of today’s research focuses on special population seg ments women, children, teens and the elderly; not just research with the average American male as the subject,” Miller said. One current study near comple tion. for example, is examining the effect an increased intake of cal cium has on adolescent girls. Researcher Gary Chan, M.D., of the University of Utah, is finding that increased consumption of dairy foods by girls during their growth spurt can significantly increase their bone density and lean body mass. Direction for the ’9os ‘To continue to communicate important health messages that encourage consumption of dairy products, the dairy industry must remain on the forefMont of exa mining the variety of potential benefits associated with dairy foods still yet unsubstantiated,” said NDC’s Miller. The dairy industry has numer ous ongoing nutrition research projects. Among them are: • Dairy Foods and Bone Health Demonstrate that increased dairy product consumption is ben eficial for growth and bone density in young adolescent girls Examine impact of dietary calcium on bone mass during pre gnancy and lactation in women • Dairy Foods and Cardiovas cular Disease —ldentify genetic predictors of an individual's response to fat and Dairy Plan Should Be jflNtJs MB WP ustry cholesterol Identify dairy fat compo nents which may lower blood tri glyceride levels Examine the impact of increased dairy product consump tion on risk factors of cardiovascu lar disease including blood pres sure and fal/cholesterol profile • Novel Uses of Dairy Pro ducts in Nutrition & Health Identify a potential new vita min (PQQ) in dairy products and examine its possible role in the treatment of inflammatory dis eases and neurological disorders Identify components from milk for potential anti-ulcer activity Relate nutrient intake and meal patterns with school perfor mance and physical health in children —Examine dairy product use to control blood glucose in Type II diabetes • Vitamin D and the Elderly Treat vitamin D deficient elderly with fortified dairy products Analyze dairy product con sumption in the nutrition and health of the elderly • Dairy Foods and Cancer Prevention tfjMmrWujt LET US DIRECT YOU TO A WORKING DAIRY PLAN OPERATION! Landhope Farms, Kennett Sq., Pa. Roy Hoover, Leola, Pa. Lillian/Darrel Harnish, Richland, Pa. Paul E. Zimmerman, Lititz, Pa. J. Calvin Zimmerman, Lebanon, Pa. Dan Falls, Myerstown, Pa. Earl Oberholtzer, Lititz, Pa. Robert Fulper, Lambertville, NJ Steve/Joe Graybeal, Peach Bottom, Pa, Leslie Landis, Quarryville, Pa. Larry Mertz, Fleetwood, Pa. Whitelyn Farms, Hyde, Md. Richard Foster, Parkton, Md. University of Delaware, Newark, De. Norman Laffey, Cochranville, Pa. Brian Eachus, Mullica Hill, NJ Crystal Spring Farm, Schnecksville, Pa. Nelson Stoner, Lititz, Pa. Curtis Martin, Lebanon, Pa. Robert Dreisbach, Hamburg, Pa. Vernon Umble, Christiana, Pa. Glenn Eachus, Elmer, NJ Teen Challenge, Rehrersburg, Pa. George Sterner, Bechtelsville, Pa. Roy Hetrick, Bernville, Pa. Jay Good/Dennis Stoner, East Earl, Pa. Robert Miller, Northeast, Md. Silver Brook Farm, Roulette, Pa. Paul Hess, Drumore, Pa. Nelson/Glenn Martin, Myerstown, Pa. Glenn/Neal Bushong, Columbia, Pa. Kevin Graber, Reading, Pa. Ed Breckbill, Oxford, Pa. John Landis, Lancaster, Pa. Daryl Bollinger, Manheim, Pa. Larry Mummert, East Berlin, Pa. Meadow View Farm, Rising Sun, Md. Study the relationship of milk and dairy foods on the risk of breast and colon cancer Compare dietary vs. supple mental calcium on the develop ment of colon cancer Identify anticarcinogenic properties of fermented dairy products —Determine if dairy fatty acids' influence the ability of the immune system to kill tumor cells Determine if the consump tion of live yogurt bacteria cultures alters the initiation or development of skin or breast cancer • Dairy Foods and Oral Health Establish the role of milk in preventing dental cavities As we think about June Dairy Month this year, it’s worth noting that it is more than a celebration of the fine dairy foods produced by our nation’s dairy farmers it is also a celebration of all the dairy industry has done to keep provid ing Americans with healthful dairy products. And that includes the scientific community that has labored hard to identify the nutri tious attributes of dairy foods that helps keep consumers wanting more.