El6-Lancaster Fanning, Saturday, June 5,1993
ADADC Campaigns Get Moovin’
SYRACUSE. N.Y. “Get
Mooovin’ with Milk” is the
American Dairy Association and
Dairy Council’s (ADADC) cam
paign theme for the 1993 June
Dairy Month retail store
promotion.
Point-of-sale materials, that
retailers will display at the dairy
case, will feature a cartoon cow
with a glass of milk riding a skate
board. These displays include
flags, banners and mobiles
designed to attract shoppers’
attention.
Milk processors are encouraged
to participate in June Dairy Month
“side panel” contest, in order to
reach as many consumers as
possible.
The side panel will feature
nutrition information telling con
sumers about the benefits of
Dairy Promotion
HARRISBURG (Dauphin Co.) June
marks the beginning of summer vacations
and warm days, with both offering the perfect
opportunity to promote the state’s official
beverage.
The dairy industry is the largest agricultur
al industry in Pennsylvania and milk, the
industry’s main product, is the state’s official
beverage. The nutrition and versatility of
both milk and other dairy products will be
celebrated across the state as part of June
Dairy Month celebrations.
In four cities across Pennsylvania Pitts
burgh, Altoona, Lancaster and Wilkes-Bane
consumers will be able to honor this spe
cial product and very valuable industry. June
has been recognized as Dairy Month for over
SO years and celebrations mark the signific
ant contributions of (he dairy industry to the
economy and consumers’ diets.
These June celebrations are jointly spon
sored by Pennsylvania’s Dairy Promotion
Partners and area dairy product manufactur
ers. The Dairy Partners include the American
Dairy Association & Dairy Council, Mid
East United Dairy Industry Association/F.O.
36 Advertising Agency, and the Pennsylvani
a Dairy Promotion Program.
At each festival, titled “Dairy Day,” con
sumers will be able to sample a wide variety
of dairy products. These will include fluid
milk products, like flavored milks; cultured
dairy products, like yogurt; and frozen dairy
products, like ice cream novelties.
In addition, there will be live animal dis
plays, celebrity events, and entertainment
Nutrition information as well as dairy pro
duct information will also be available for
consumers.
The first festival will be held on Wednes
day, June 2, in Pittsburgh’s downtown
“Market Square.” The state’s second largest
city offers a great location for the first event
of the month-long Dairy Month celebration.
Promoters will then travel to Lancaster’s
downtown “Penn Square” for a “Dairy Day”
to be held on Friday, June 11, as part of the
city’s Brown Bag Lunch Program. This dairy
festival is quite suitably held in the state and
nation’s leading milk producing county.
The festivities continue in Altoona, actual
ly Tipton, at a special celebration at the fami
ly theme park, Bland’s Park. This festival, to
be held on Thursday. June 17, will offer both
family entertainment and delicious dairy
foods.
The final “Daily Day” will be held in
Wilkes-Barre, on Tuesday, June 22. This
celebration will be held in the city’s down
town “Public Square.” All events will run
from 11 a.m. to 2 p.m. and will be free to the
public.
In Pennsylvania, the dairy industry annual
ly generates $1.4 million to the stale’s eco
nomy while contributing valuable nutritious
products for consumers of all ages. Pennsyl
vania is the fourth largest milk producing
state in the country, with over 10 billion
pounds produced in 1992. The slate is also a
national leader in the production of other
dairy products, including ice cream, butter
and cheese. Over 56,000 people are employ
ed in the dairy industry in Pennsylvania.
drinking milk for good health and
strong bones. All retailers will be
provided with artwork for side
panels for their store brand milk.
To further extend retailer parti
cipation and increase consumer
awareness. ADADC has deve
loped an ad manager contest,
encouraging the use of June Dairy
Month milk artwork in retail ads
that appear in newspapers during
June.
ADADC expects to increase the
sales of milk and increase con
sumers’ awareness of their need
for milk, through this campaign.
Consumers have a “real” choice
when it comes to buying dairy
foods. The full family of milks -
whole, 2 percent, 1 percent, skim
and chocolate - are available in the
Groups Celebrate
Consumers across Pennsylvania are
encouraged to join the celebration of June
Dairy Month. Further information about the
statewide festivities is available by calling
the Pennsylvania Dairy Promotion Program
at (717) 787-6903.
STATIONARY MOBILE TMR
MIXERS ■ Tmn FEED CART
BADGERS AQRI. SER-
R.L. BAUGHMAN A
SONS BARN EQ.
Rt. 401 East
Townvllla. PA 16380
•14*967*411$
CSC EQUIPMENT CO.
Box 41
Ellwood City, PA 16117
412*762*6671
Law. S Baavar Co.
CEDAR CREST EG.
60S East Evargraan Rd.
Labanon. PA 17402
717-297*6600
Labanon Co.
dairy case in half-pints, quarts,
half-gallons and gallons providing
consumers a wide variety nutri
tious beverages.
Milk is not the only dairy pro
duct promoted heavily during
June. Consumers will also be
encouraged to use two kinds of
cheese on burgers cooked on the
grill during the summer months.
The June Dairy Month promo
tion will be supplemented with an
ice cream and toppings promotion
in July making it an exciting sum
mer for dairy promotion.
The American Dairy Associa
tion and Dairy Council, Inc. is a
dairy promotion organization rep
resenting dairy producers in New
York, Pennsylvania and New
Jersey.
• 11 Sizes To Choose From And
7 Sizes Hay Processing
STANDARD FEATURES
• 10 Year Warranty On Mixing Box
• Open Top-Easy Filling
• Magnets On Discharge Chute
• Stainless Steel Floor And
Auger Trough
Call Your Local Dealer For A
Free Color Brochure!
GET YOUR ORDERS IN EARLY TO AVOID LONGER BACK ORDER
COLUMBIA
CROSSROADS EG.
RD 2 Box 62
Columbia Croasroada,
PA 16914
717-297-2991
Bradford Co.
VICE
BRIAN BAOQER
12$ Orchard Rd.
DKlaburg, PA 17019
717-432-6377
York Co,
219 DAIRY SUPPLY
Crawford Co.
ART DETWEILER
Box 64
Danboro, PA 16916
215-348*3117
FRANKLIN FARM
SERVICE
RD 2 Box 153 C
LacayvtPa. PA 18623
717-669-2407
GRAHAM DAIRY
SUPPLY
RD 2, Box 382
Graansburg, PA 15601
412-834-3162
HESS EQ. SALES S
SERVICE
RD 3 Box 100 C
MPlllnbwg, PA 17644
717-966-2720
Union Co.
R 0 4
Bari In. PA 15630
•14-4456642
Somarsat Co.
HOUGHTAUNGS OAR-
AGE
RD 2 Box 39
Mlddlabury Cantar, PA
JOHN JONES
114 N. Locust Point Rd.
Machanlesburg, PA 17065
717-768-6862
115 Schools
(Continued from Pago El 2)
- SUSQUEHANNA
Forest City Regional High
School, Forest City; Montrose
Area High School, Montrose.
TIOGA
Cowanesque Valley High
School, Westfield.
UNION
Mifflinburg Area High School,
Mifflinbuig.
VENANGO
Rocky Grove High School,
Franklin.
WASHINGTON
Beth-Center Senior High
School, Fredericktown; Fort Cher
ry High School, McDonald.
• Power Steering With Joystick
• 7.9 Kawasaki With 2 Year Warranty
• No Moving Parts In Drive Train
• 5 Year Warranty On Box
• Magnets On Discharge Chute
• 8 Models For Your Convenience
OPTIONS: Hay Knives For Alfalfa Mixing
Front Discharge For Feed Bunks,
8 Other Options To Choose From
M A M BARN SALES
RD 1
WwtlMd, PA 16806
814-334-5452
MARTIN EQ.
Box 219
Filling Spring Rd.
Chanfcereburg, PA 17201
717-253-5606
Franklin Co.
JOE MARKOWTCH
RD 3 Bar 357
Montroeo. PA I*6ol
717-2763*37
16935
717-376-252$
Tioga Co.
McMLLEN BROS.
RD 1 Bar 134
Loycvtte, PA 17047
717-7SO-3861
mcdowell farm eo.
RD 1
Grove City, PA 16127
814-756-7565
MENDENHALL DAIRY
SUPPLY
RD 4 Box 37
Broakvlllo, PA 15825
607-736-9656
DONALD MSSLEV
45 Lancaster Pko
WIUow Strut, PA 17564
717-786-7654
ORNDORF FARM
SERVICE
Box 614 B
Howard, PA I*B4l
•14-(25-260*
PRINGLE FEED
STORE, INC.
2B Frankln SL
Qraatwlla, PA 16128
412-BM-7960
ED RHSLER MFGL
RD 1 Box 197 Hwy. 860
New Enterprise, PA
18884
•14-766-2248
Bedford A Blair Co.
Use Cheers
WESTMORELAND
Greater Latrobe High School,
Latrobe; Kisld Area High School,
Vandergrift; Monessen High
School, Monessen; Southmore
land Senior High School,
Alverton.
WYOMING
Tunkhannock High School,
Tunkhannock.
YORK
Dallastown Area High School,
Dallastown; Dover Area High
School. Dover; Kennard-Dale
High School, Fawn Grove; North
ern York High School, Dillsburg;
West York Senior High School,
York.
WILLIAM ROMBERGER
RD 1 Box 61
PDman, PA 17964
717-648-20(1
SHERMAN FARM
SERVICE
10546 Knapp Rd.
AWon. PA 16401
614-766-4143
AESHELTZER
130 Sycamore Dr.
State College, PA 16801
■l4-236-1276
TOM ZARTHAN
(20 HlDldp Rd.
Ephrata, PA 17622
717-733-1060
IVAN ZOOK A SONS
HCR *1 Box *5
BeSevtle, pa 17004
717-936-216*