ARLINGTON, Va. The
dairy industry’s second consecu
tive holiday butter promotion hail
ed increases in butter sales during
the promotion period, November-
December 1992.
The promotion involving both
dairy farmer-funded promotion
groups and butter marketers
through the Butter Task Force
sold 4.3 million pounds or 6.S per
cent more butter than expected.
An increase in the percent of
households buying butter.
THING IT WILL
LEAVE EHIND
IS YOUR
OLD ALER.
gm
m
Now’s The
Time To Buy!
See Dealers Below
For Company Programs,
1 Financing And
Warranty intormation
So visit your AGCO/Hesston dealer listed here and
_ ask about our flexible financing plans on the 4570. Or,
on our other hay and forage equipment, all backed by
AGCO ] THE PRIME LINE the AGCO Warranty Program.
BERKLEY'S ICKES
farm equip, me. farm supply
2095 S. Market St. RR i
Elizabethtown, Pa. Oaterbuig, Pa.
717-367-8867 814-276-3422
STOLTZFUS FARM STOUFFER BROS.,
service, me. me.
Rta. 10 8 41 1066 Lincoln Way Weat
Cochranvllla, Pa. Chamberaburg, Pa.
218-883-2407 717-263-8424
ZIMMERMAN’S
FARM SERVICE
School Road, Rl. 1
Bethel, Pa.
717-933-4114
Holiday Campaign Brings Butter Sales Gains
increase in average pounds pur
chased per household, decrease in
the average retail price and an
increase in the amount of butter
marketers sold to retailers at
reduced prices appeared to contri
bute to die rise in retail butter sales
during the promotion period.
“The results show work in the
Butter Task Force pays OB',” said
Steve Hofman, California dairy
man and member of the Butter
Task Force representing the
National Dairy Board. “By build
THE
PENNSYLVANIA
A | MARYLAND
ml hesston BAER - s ra^ KAGE ’
i A.GCOJ THE PRIME LINE I Hagaratown, MD*
301-733-8226
ONLY
■
■i
i
■*
i
d
With the 4570 Center-Line Baler, the only place for
leaves to go is into the bale.
In the charge chamber, a stuffer mechanism preforms
the flake and sends it directly to the bale chamber. Giving
you nutritious hay in uniform, high-density bales with
reduced leaf loss. And the wide, low-profile Maxi-Sweep
Pickup is practically a hay magnet.
The smooth Center-Line design moves hay from pickup
to finished bale in a straight line. No corners or cross
conveying mechanisms. And a lot less repairs. A constant
velocity drive line is standard on the 4570, so you can turn
sharp corners without damage to the PTO shaft—less vibra
tion and wear, too.
LONGENECKER’S. STANLEYS
me. FARM SERVICE
RD 2 RD 1, Box 46
Wllllameburg, Pa. Klingeratown, Pa.
814-793-3731 717-648-2088
ing promotions onto price incen
tives, consumers purchased more
butter. And plans have already
been set for the 1993 holiday but
ter promotion.”
Last year’s promotion featured
an offer for a cookbook authored
by Rose Levy Beranbaum, a butter
advocate, along with national TV
and print advertising as well as in
store promotion materials and
UMBERGBR’S OF
FONTANA, mC.
RD 4, Box 545
Lebanon, Pa.
717-867-2613
retailer display contests. National
Dairy Board, United Dairy Indus
try Association and the Wisconsin
Milk Marketing Board funded the
promotion. Butter marketers dis
counted butter prices to encourage
retailers to feature more butter
facings in the dairy case and
helped with in-store displays.
For 1993, the holiday campaign
will lie-in with other products like
Gold Medal Flour, Uncle Ben’s
YOUR WORK CLOTHES HEADQUARTERS
£
Brown Duck
Work Clothes
Rugged as the men
who wear them.
UNION MADE IN THE U.S.A.
irown Zipper Leg
Insulated Coverall
HOURS: Daily 8:30 A.M. to 6 P.M.; Fri. 'til 8 P.M.
Wayne’s Dry Goods
271 W. Main St.
Kutztown, Pa.
Phone (215) 683-7686
w
__ A time to salute the
Goodness
real dairy Products
All year round we enjoy the pure, real taste
of American dairyfoods..,milk, cheese, butter,
ice cream, yogurt and more. It’s only fitting that
once a year we take the time to salute America’s
dairy farmers for this outstanding contribution.
31E. Main St.
Ephrata, PA
Cloister Branch
809 Martin Ave.
733-4631
Lancaster Farming, Saturday, June 5,1993-E9
Wild Rice and Hershey’s Choco
late Baking Bits to leverage dairy
farmer dollars.
Members of the Butter Task
Force include National Dairy
Board, WMMB, Washington
Dairy Products Commission,
UDIA, marketers Land O’Lakes,
Keller’s Creamery and Challenge
Dairy, and the American Butter
Institute representing butter'
manufacturers.
WORK
Now’s the time!
Say "Thanks” During
June Dairy Month
‘Lphrata Optional ‘Bant^
Denver Branch Hinkletown Branch
Main & Snyder St. R.D. 1, New Holland
267-4928 354-4951
W.
A by Wrangler f-
Lined or Un-Llned
WORK COAT
• Also Twill Work
Pants & Shirts
And
Denim
Bib Pants!
(717) 733-4181