Vol. 38 No. 30
The Royer family with Biossomelle Stewart Mandy, their excellent home
bred 35,661 m cow. From left, Rhelda with one of the twins, Sarabeth, age 3
Key To Successful Farming Among Urban Neighbors:
Be Firm, Be Friendly, But Don’t Be Frustrated
EVERETT NEWSWANGER
Managing Editor
LANCASTER (Lancaster
Co.)—Several years ago an urban
lady called neighbors Rhelda and
Lynn Royer at their Biossomelle
Index Of Dairy Stories
Please see general index on Page A 3.
Kolb’s Dairy A2O
Research Helps Industry A 23
Milkman Knocks A 26
Pa. All-American A 26
Mock Signing A 27
Glenn’s Udderings A 29
Chester Milk Lines A3O
Osteoporosis Week A3l
Mastitis Records A 34
Three-Year-Old Swallows Cleaner. B 2
Dairy Recipes B 6
On Farm With Grandparents 810
Clinton Dairy Princess 813
Dairy Princess Promo 814
PDPP Announces Promos C 3
Changes Challenges C 4
New Cow Prep C 5
(Turn to Pag* A 39)
Your Special Dairy Issue: A Tribute To Farmers, Agribusiness
Five Sections
Registered Holstein farm on Ore
gon Pike and said she had bought
her son a mini-bike. The lady
wanted the Royers (mother and
son) to know that the youth was
going to ride his bike in their fields.
Lancaster Farming, Saturday, June 5, 1993
The Royers have lived with an
urban development at the end of
their farm lane since 1957.
“I thanked the lady for calling to
inform us,” Rhelda said. “But I told
her the boy was not going to ride
his mini-bike in our fields.”
“Oh, yes, he is,” the lady said.
“If you feel that way,” Rhelda
told her, “when Lynn goes out the
lane on the tractor, he will not
bother to drive around. He will just
drive through your yard with his
tractor.”
The lady about died. “He
wouldn’t dare do that," she said.
‘That’s the way we feel about
your son riding in our fields,”
Rhelda said.
“Well, what should I do?” the
lady asked.
Dairy Promotion Agencies Mature
VERNON ACHENBACH JR.
Lancaster Fanning Staff
HARRISBURG (Dauphin
Co.) Dairy promotion in Pen
nsylvania is gaining strength and
maturity.
The face of it has become more
professional in past years as board
mo.; Lynn with Jennifer, age 2; Sara with the other twin, Lindsay, age 3 mo.;
Manda, age 4 and Alysha, age 5. Photo by Evantt Nawawanger.
“You should have thought about
that before you bought the bike,”
Rhelda said.
Before long the mini-bike was
sold, but for two years the lady
would not look at the Royers.
Later, Lynn bought his first house
in the development right beside
this lady, and they have become
very good friends.
For the Royer family, being
firm, friendly, but not frustrated,
has been the key to successful
fanning among urban neighbors in
the sprawling developments that
have enveloped the land near Lan
caster City. They farm 150 acres,
77 on the home farm and the
remainder on rented ground
around several nearby
members who oversee the direc
tion and goals of the various agen
cies have learned more about the
business and the competition.
Marketing and effectiveness
studies, demographics, and con
sultants have helped bring the
dairy promotion programs more in
60* Per Copy
developments.
For more than 30 years the Blos
semelle herd has been known for
show type and good production. A
number of homebred cows have
classified excellent. The latest pro
duction record on Blossomelle
Stewart Mandy (EX) is 4y
35,661 m 1200 f 1168 p. The herd
average on 67 cows is 20,488 m
774 f 659 p.
To make sure the farming opera
tion can coexist within the urban
setting, the Royers have made it a
point to leant to know the neigh
bors by name. At first, when the
mothers in the development would
have their coffee clatches, they
would send the kids down to the
line with the highly competitive
business of attracting and inspiring
consumers to spend money.
While the consensus is that the
dairy promotion effort is never-
ending, the growth and maturation
of promotion in Pennsylvania is a
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$19.75 Per Year
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