John Deere’s Ready Rooster Communicates Safety
MOLINE, IL “Sometimes
it’s good to be a little chicken.”
That’s one of the safety messages
for children from Deere & Com
pany’s newest safety information
source Ready Rooster. Ready
Rooster is introducing himself and
crowing about farm safety in an
activity book entitled “TTie Ad
ventures Of Ready Rooster.”
In the book, Ready Rooster
shows children where to play safe
ly around the farm and how to
scout for dangers. He reminds his
safety-minded little friends not to
let anyone dare them to do some
thing they know isn’t safe. This is
when it’s good to be a little chick
en.
In addition to the safety mes
sages, there’s plenty to do in the
book such as coloring, drawing,
connecting dots, finding “hidden”
objects, and using a secret decod
er.
“We developed Ready Rooster
and the activity book to help carry
the farm safety message to chil
dren,” says Bob Hove, project
manager for marketing and train
ing in the safety department at
Deere & Company. “If we can
help develop a safety awareness
among farm children, we believe
it will stay with them throughout
their lives. Also, they can give
safety reminders to their parents
and others who help on the farm.
Children can often motivate adults
to be good role models and always
observe safe practices around the
farm.”
Information about how to ob
tain a copy of the Ready Rooster
activity book (number DKB410)
is available from John Deere farm
equipment dealers.
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