This could be a repeal of last week’s column as again I invited guests for Sunday dinner. Despite the big snow storm on Saturday, I kept hoping that someone could come to help us eat the big turkey that I stuffed and roasted. Even our son and his family could not get here for the noon meal. Al though, later in the day the road was opened for the milk truck to come and empty the full tank of milk. Some people were not so lucky, and they had to dump their valuable milk. Forc i Com kols. In developing FORCE soil insecticide. ICI simulated and improved on the powerful chemistry found in chrysanthemum flowers. The result is the first pyrethroid insecticide designed for soil application. Because of this unique chemistry, FORCE ranks low in mammalian toxicity, which means very low hazard to humans. In addition, the low water solu bility and soil mobility of FORCE greatly reduces any risk of leaching or groundwater contamination. Ida’s Notebook Ida Kisser A few months ago a reader wrote and asked me for a Pumpkin Whoopie Pie recipe as she had lasted some when she visited Lan caster County in the summer. It took a while for me to get one for her. The First one that I found came to me in a roundabout way. You see, my daughter who lives in Atlanta, Georgia visited her in laws in Nebraska. And while there she bought a cookbook published in Kearney, Nebraska for Landis Homes Adult Day Care Center right here in Lancaster County. In Fights False Advertising FRESNO, Calif. The Adver tising and Sales Promotion Corn fact only a few miles from my home. Later 1 gave the reader other recipes sent to Lancaster Farming’s “Cooks Question Cor »» ner. With this kind of winter weath er, I’m sure that I’ll be able to fin ish the red, blue, and grey braided rug that I started a few weeks ago. Some years, at this time, I would have the garden planted. Al though, I find that often peas planted later catch up with those put in cold soil two weeks earlier. When the new vegetale and flower seeds that 1 ordered come in the mail, it makes me more anxious to get started in the garden even though I know how much hard work it will be to keep all the weeds hoed. But, I do enjoy the work outdoors. Cutworm Application Rati s. Apply FORCE at 8 to 10 oz. per 1,000 linear row feet. The Ibs./acre equivalent rates are; 6 5 lbs, per acre on 40" rows 09 lbs per acre on 38" rows 7 3 lbs per acre on 3o" rows FORCE may be applied In a T-band in front of the press wheels, in a band behind the press wheels, or in-furrow. CONTACT YOUR LOCAL ICI DEALER No other soil insecticide controls as much as FORCE* when it comes to performance against a wide variety of pests Not only does FORCE control rootworms it outperforms Lorsban 85% to 76% on cutworms according to 1992 field Inals Counter can't even touch cutworms FORCE also works significantly better than Counter or Lorsban against wireworms and white grubs FORCE works m all weather conditions and won't interact with the rescue herbicides Accent and Beacon It s easy to see why FORCE is a generation ahead—for the generations ahead «IWI tCNECAIn FORI of an ILI linnip ( oniony mark of El dulVmtik Nu He*cm isa It icknurk of ( Corporaum (. cHintir i' a of Arm num C yananml ( > lordan k a rratkiiurk tf tX> f ORC E and C ourun ait- itv uh pr*tkidrt Alwav» naJ ; follow label din* tkwu earel Data Sourer Unict rsir> erf lllmou 1992 National Dairy Board mittee of the National Dairy Pro motion and Research Board met last month to discuss action to take in challenging misleading claims made in the advertising of non dairy products which compete for shelf space and consumers’ stom achs. The Board began their work in this area by looking at the ad vertising of four butter substitute products. With advice from legal counsel, the 36 dairy farmers serving on the National Dairy Board decided to first write a letter directly to the manufacturer, stating that the dairy farmers of America object to non-dairy butter substitute adver tising including statements about butter or inferences that those products are natural like butter. If manufacturers do not change their advertising, the National Dairy Board will submit a claim to the National Advertising Division Lancaster Farming, Saturday, March 27, 1993-811 7 7 lbs per acre on 34" rows 8 2 lbs per acre on 32" rows 8 7 lbs per acre on 30" rows Force A Generation Ahead For The Generations Ahead. (NAD) of the Better Business Bureau. Criteria for submitting a claim includes: • advertising must be national; • claims in advertising are clearly false; and • claims in advertising are mis leading. If necessary, members of the National Dairy Board approved talcing further steps to prod a change in the advertising of non dairy substitutes. If the NAD does not rule for change in advertising, the National Dairy Board will then test one of the commercials with consumers to find their reactions and perceptions of the non-dairy butter substitute advertising. “Since this research can cost around $15,000, the board hopes the findings can lead to a favorable rul ing, which could make marketers of non-dairy products think twice be fore creating advertising that implies non-dairy products are as natural and great tasting as real dairy products,” said Maureen Vamon, di rector of advertising and sales promotion for the National Dairy Board. STRIKE IT RICH! 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