CHICAGO, 111. Media
coverage for the beef industry is
sizzling these days, as major
publications document increased
consumer interest in steak chains.
The thrust of coverage is a 5 per
cent traffic increase at casual,
mid-scale steakhouses in 1992
a ume during which sluggish sales
were the norm throughout most of
the foodservice industry.
According to esteemed publica
uons such as the Wall Street Jour
nal, a current rage for steak is
fueled by diners who arc eating
more moderate portions of beef at
home, but who want to splurge on
juicy steaks at restaurants. Furth
ermore, steakhouses offer 30- and
40-year old patrons the meat-and
potatoes meals they grew up with
and a decor that appeals to a grow
ing consumer interest in the
country-western lifestyle.
The Beef Industry Council
(BIC) is now planning to build on
these figures and trends by fcalur
Calcium
KINGSTON, N.Y. Good
news linking calcium consump
uon to hypertension prevention is
spreading to consumers through
the efforts of American Dairy
Association and Dairy Council,
Inc. (ADADC), Mid East United
Dairy Industry Association/F.O.
36 Agency (Mid East UDIA) and
Pennsylvania Dairy Promotion
Program (PDPP). The promotion
agencies extended a national
media campaign organized by
UDIA to spread the word about a
new report reaffirming calcium’s
important role in the diet.
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Annville
B.H.M. FARM
EQUIPMENT
to #l, Box 611. Rt. 934
717-867-2211
Bangor
BANGOR IMPLEMENT
6 Flicksville Rd.
215-588-5922
Bloomsburg
bloomsburg farm
EQUIPMENT
307 Edgar Ave.
717-784-5217
Steak Houses Gain Popularity
ing these steak chains in advertise
ments placed in prominent food
service trade publications.
Some new steakhouses have
enjoyed significant growth over
the past year, including Tampa
based Outback Steakhouse, Inc.,
Atlanta-based Longhorn Steaks
and Wichita’s Lonestar Steak
house and Saloon, Inc. - all of
which went public this year. The
Journal reports that each of these
venues regularly has a two-hour
wait at the door, and each plans to
open 20 to 60 new outlets in 1993.
This success is inspiring some
long-standing steak chains to
revamp their marketing strategies
and update their decor, according
to tht Journal. These include Met
romedia Steakhouses, Inc.
(responsible for the Ponderosa and
Bonanza chains), Steak & Ale and
Sizzler.
• Such national media coverage
has increased consumer aware
ness of steak’s role in contempor-
Linked To Controlling, Preventing Hypertension
The National Heart, Lung and
Blood Institute’s Report on Detec
tion, Evaluation and Treatment of
High Blood Pressure, released in
late October, points to diet as a
controllable factor in the preven
tion and treatment of high blood
pressure.
The report recommends that
people get adequate calcium,
magnesium and potassium in their
diets nutrients found individu
ally in many foods, but together in
meaningful quantities only in
dairy products.
“The key message is that if you
Trailers
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Chambersburg
chambersburg
FARM SERVICE
975 S. Main St.
717-264-3533
Creseon/Altoona
HINES EQUIPMENT
Cresson - 814-886-4183
Altoona - 814-742-8171
Easton
GEO. V. SEIPLE &
SON, INC.
RD #2 Van Buren Rd.
215-258-7146
ary dining, according to Larry Olt
jen, Kansas beef producer and
chairman of the Beef Industry
Council (BIC) Foodservice
Subcommittee.
“These articles fill an impor
tant, objective niche in placing
steakhouses within current dining
trends,” Oltjen says. “New steak
houses differ from the past in that
they offer a wider range of flavor..
profiles, such as Cajun or
Mexican-style steaks. They also
offer a variety in portion size,
which appeals to a broader range
of customers. And, finally, they
provide a perceived value that is
critical in today’s consumer
climate.”
Attesting to steak’s popularity
from a trade perspective, Nation’s
Restaurant News and other food
service publications also have also
featured the success of steak
chains. In addition to the seg
ment’s 5 percent traffic increase, a
1992 foodservice market survey
are not eating the right foods to
meet your RDA of these important
minerals, now is the time to start,”
said David McCarron, M.D.,
spokesperson for the media cam
paign from Oregon Health Sci
ences University in Portland
the leading medical center explor
ing the link between calcium and
hypertension.
McCarron helped spread the
word that dairy products arc natur
ally rich in these essential nutri
ents as the main objective of the
campaign. News releases sent to
consumer media by ADADC, Mid
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Everett
MORRIS
INTERNATIONAL, INC.
P.O. Box 307, Rt. 26N
814-652-6101
Hughesville
FARNSWORTH FARM
SUPPLY INC.
103 Cemetery St.
717-584-2106
Lynnport
KERMITK. KISTLER INC.
Rt. 143, 99 King Hwy
215-298-2011
Estate
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Trailers, 3 point
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Klmgerstown
STANLEY'S FARM
SERVICE
RD #l, Box 46,
Off Rt. 125
717-648-2088
Marti nsburg
WINELANO FARM
EQUIPMENT
RD«2, Box 141-2,
Rt. 164 E
814-793-2109
by Consumer Research on Ealing
Share Trends (CREST) notes a 5
percent 1991-92 rise in sales for
upscale steakhouses versus an
average 0.6 percent sales decline
for other upscale outlets.
“These recent, major articles
are helpful in lending a third-party
credibility to the growing profita
bility of beef,” says Maureen
Lambe, BIC director of foodscr
vice programs. “Articles about the
increasing popularity of steak
houses help restaurant operators
realize that a lot of people arc
making money selling beef.”
Beef foodservice programs arc
checkoff-funded promotion prog
rams managed on behalf of the
beef industry by the Beef Industry
Council of the National Livestock
and Meat Board, The Beef Indus
try Council is a federation of 44
state beef councils that work to
build demand through programs
of promotion, research and
information.
East UDIA and PDPP quoted
McCarron’s recommendations
and gave consumers lips on
increasing dietary calcium. A
recent presentation by McCarron
at the American Heart Association
annual meeting in November
spread the word to health profes
sionals, This was followed by
satellite media interviews with
news stauons around the country,
including the Scranton/Wilkes-
Barre market. The three promo
tion groups helped coordinate the
interviews, and arranged local
interviews by area dietitians in
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New Holland
ABC GROFF, INC.
110 S. Railroad Ave.
717-354-4191
New Ringgold
ECKROTH BROS.
FARM EQUIPMENT
RD #2, Rf 443, Box 24A
717-943-2131
Somerset
SUMMIT
MACHINERY, INC.
PO Box 325, Rt. 281 N
814-445-2528
Lancaster Farming, Satui
c tTaiim ( -Uiom6H
Berks Society 4
Berks County Society of Farm
Women Group 4 met at the Bech
telsville home of Charlotte Mau
ger with five members and a
guest, Joyce Greenman, present.
President Mary Fizz reported
all groups were asked to help in a
raffle as a fund raiser for the coun
ty. An item of canned or packaged
food is needed for Ag Days to be
given to the Reading area food
pantry.
By-laws and rules were read
and discussed during the social
hour.
The next meeting will be a
Valentine party at the home of
Evelyn Becker in Boyerstown on
February 2. A $2 gift will be ex
changed. Red must be worn or pay
a fine. A red food item is to
brought by each member for re
freshments.
Pennsylvania’s major markets
In coming months the promo
tion groups will extend the
hypcrtcnsion/dairy story lurthcr
with leature articles and recipes
for the news media, and informa
tion to health professionals.
“Most Americans don’t gel
enough calcium, magnesium and
potassium,” said Peggy Pctlingcll,
nutrition education director for
Dairy Council. “They can turn to
dairy products for an easy and
delicious source of these nutrients.
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Towanda NEW JERSEY
SPE INC.
RD #l, Box 157 Washington
717-265-4440 FRANK RYMON &
Tunkhannock SON, INC.
BARTRON SUPPLY RD «3. Box 355,
Route 92 Rt. 31 South
717-836-4011 908-689-1464
MARYLAND
Line boro
WERTZ FARM
equipment
4132 East Main
410-374-2672
January 23, 1993-811
Shiloh '
ROBERT G. HAMPTON
RL 49, PO Box 109
609-451-9520