PDPP To Hold Annual Meeting
HARRISBURG (Dauphin Frattare. begin at 10:30 a.m., dairy produc-
Co.) —Dairy producers are invited “We want dairy producers to ers will be given a review of Penn
to leam more about the Pennsyl- understand how our marketing sylvania Dairy marketing activi
vania Dairy Promotion Program’s P lan bas been developed to meet ties conducted during 1992. Board
efforts to meet the dairy promo- ** challenges of the dairy indus- members and PDPP personnel
tion challenge, try,” said Brian Ross, PDPP pro- will be on-hand to answer ques-
A fifth annual meeting of the gram manager. “Our theme. Hons and discuss program
PDPP will be held Feb. 2at the ‘Meeting the Challenge,’ was functions.
Atherton Hilton Hotel, in State
College. The meeting will also
include a presentation by Pitts
burgh Pirate commentator, Lanny
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created to reflect the many
demands that we faced in 1992,
and those that remain for 1993.”
At the meeting, scheduled to
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Lanny Frattare, considered the
“yoice of the Pittsburgh Pirates,”
will be the keynote speaker, offer
ing his insights about sports mark-
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eting and communications. Frat
taie has been with the Pirates since
the 19705. On August 9, 1988, he
broadcast his 2,000 th Pirate game
and today, he continues to work in
the broadcast booth for the
National League East champions.
In addition to the Pirates, Frattare
has broadcast Penn State football
and Ohio State basketball.
As part of the Pennsylvania
Dairy “Year in Review,” meeting
participants will sec and hear cur-
PO Box 7
Kennedyvllle, MO
301-348-5263
Lancaster Farming, Saturday, January 23, 1993-A4l
rent advertising campaigns and
learn more about specific program
for June Dairy Month, ice cream,
cheese and more.
The meeting will also feature
the selection of Pennsylvania
Dairy’s "Promoter of the Year.”
Several finalists will be recog
nized and the winner will be
announced during the meeting
program. Dairy and food science
scholarship winners will also be
recognized at the meeting.
Federation
Concerned
Future Of
Program
DENVER, Colo.— The U.S. Meat Export
Federation (USMEF) is concerned about the
future of the U.S. Department of Agricul
ture’s Market Promotion Program (|JPP),
which allocated $10.37 million to foreign
market development programs for U.S. red
meat in 1993, down from $13.1 million in
1992.
While the percentage of the total allocation
that will go to meat export programs this year
(seven percent) is similar to that of 1992, the
dollar amount has dropped a reflection of
the MPP budget reduction from $2OO million
in 1992 to $147.7 million in 1993. USMEF is
one of 60 agricultural groups that will receive
MPP funds in 1993.
“In spite of the proven effectiveness of
USMEF marketing programs at increasing
U.S. meat exports and providing American
jobs, we are taking a substantial cut,” said
Phil Seng, USMEF president and CEO.
U.S. meat export levels began to accelerate
markedly in the mid-1980s, as investments in
foreign market development increased sig
nificantly. Exports of U.S beef, veal, pork,
lamb and variety meat exports have nearly
tripled over the past five years and are
expected to exceed $3 billion in 1992. 1987
is the first year USMEF received MPP (for
merly called Targeted Export Assistance)
funding.
‘The tremendous increases we’ve seen in
U.S. meat exports are directly related to fore
ign market development programs. We
would hate to see our hard-earned market
share jeopardized by pulling back programs
as a result of this reduced allocation,” said
Stanley Miller, USMEF chairman. “We
should be increasing our investments, both
private and government, in order to realize
the potential foreign markets hold for the
U.S. meat industry.”
Red meat exports in 1991 contributed sig
nificantly to the U.S, economy, providing
135,000 American jobs that are directly
related to U.S. red meat exports. Given
adequate marketing supports, exports of U.S.
beef, veal, pork, lamb and their variety meats
arc expected to more Urn double by the turn
of the century, reaching in excess of $7 bil
lion. Miller stressed that these export gains
alone will create another 175,000 new full
time jobs for the country’s work force.
With die future of MPP in question, Seng
said USMEF must look for alternatives to
maintain the export momentum. Private
funding has increased significanUy over the
past few years, but it would be difficult for
private sources to pick up the balance of past.
MPP allocations overnight.
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