SACRAMENTO.
Calif. Anyone looking for
"good bugs” for their garden or
farm is invited to send for a free
new booklet available from the
Department of Pesticide Regula
tion (DPR), of the California
Environmental Protection
Agency.
"You can find out where to buy
everything from ladybugs and
lacewings to mosquito fish and
parasitic nematodes," said DPR
Director James W. Wells. "There
are controls for many insects,
including aphids, mites and bee
tles, as well as controls for weeds
like Scotch broom, Russian thistle,
and puncturevine."
The 31-page booklet, which
goes by the unwieldy title of "Sup
pliers of Beneficial Organisms in
North America," includes 95 sup
pliers of more than 126 different
organisms used for biological con
trol of pests on small and large
farms, and in backyard gardens.
The listing is an updated version
of the 1989 edition. Wells said.
"We try to revise it every couple of
years. Each year, the number of
suppliers and the number of bene
ficial organisms increases. Biolog
ical control is a very exciting
field there's a lot of interest in
alternatives to pesticides, and a lot
of work is going on in this area.”
The booklet includes the names,
addresses and phone numbers of
sources of beneficial organisms
throughout the United States and
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Canada, along with their product
line, whether they sell wholesale
or retail, and whether they have a
catalog or brochure available. Also
noted is whether they supply free
information and consulting.
"Our booklet doesn't have any
information on how to use benefi
cial organisms," said Wells. "If we
did, it would have to be the size of
an encyclopedia. You can some
times get information like that
from the supplier."
Wells said that using a benefi
cial organism to fight pests usually
takes a little more knowledge than
using a pesticide.
"With a chemical pesticide, you
can read the label to know how
much to use, when to apply it, how
to get best results. And you can
usually see the results fairly
quickly.
"With natural enemies, it's a
little different,” Wells continued.
"Although the results are more
gradual, they are often more long
lasting, since you are establishing
a system of natural checks and
balances. But to succeed, it is
important to know the pest you are
dealing with, and the best way to
approach it.
"That's why fanners call in inte
grated pest management (IPM)
specialists, who know how to diag
nose problems and recommend
solutions. Home gardeners can
take advantage of the tremendous
expertise (through cooperative
extension), or ask One of the sup
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igh a Kubota is built to
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ake one look at the Kubota
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pliers in the booklet for advice.
Many of them have literature
available on the beneficial organ
isms and how to apply them,” said
Wells.
The booklet is indexed to help
match suppliers with the specific
natural enemies they sell, TTiere is
also an index of beneficial organ
isms, with scientific name and
target pest
Not listed are biological con
trols that are single-celled organ-
Beef Industry Launches
Biggest Campaign Ever
CHICAGO, IL. On May 18,
the beef industry will ask America
“What’s for Dinner?” as it
launches a new multi-million dol
lar advertising and promotion
campaign called “Beef. It’s
What’s for Dinner.”
The $42 million, 17-month
print and broadcast campaign,
from Leo Burnett U.S.A7 Chica
go, debuts nationally to kick-off
summer grilling and family enter
taining season.
‘“Beef. It’s What’s for Dinner.’
speaks to the increasingly diverse
tastes and interests of today’s fam
ily. These folks love burgers and
steaks, but they want to experi
ment with new recipes, too,” says
Monica Eorgoff, director of
advertising for the Beef Industry
Council/Beef Board.
The new creative features con-
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isms (microbial pesticides, such as
Bacillus thuringiensis), which are
considered pesticides under state
and federal law and are widely
available.
Although several natural ene
mies for various whiteflies are
listed, there is no commercially
available "good bug" to fight ash
whilefly. A state-sponsored bio
logical control program aimed at
ash whitefiy will continue this
year, with releases of a parasitic
temporary beef recipes that can be
prepared in 30 minutes or less
from Steak Diane to Kung Pao
Beef appealing to the
convenience-oriented family
which enjoys beef as part of a
balanced diet.
“Our research tells us that con
sumers are tired of being told what
to eat and what not to eat,” says
Eorgoff. “The new advertising
demonstrates how families can
continue enjoying the foods they
love like beef in modera
tion. All of the recipes featured
throughout the new campaign are
convenient, nutritious and taste
great”
Launch of the new advertising
is being supported by a com
prehensive media and promotion
campaign.
An extensive print schedule
features recipe distribution via
popular women’s and general
interest publications. Television
will reach beef consumers across
the country with a round-up of
wasp that is proving very effective
in locations where it has been
released in the past.
Free, single copies of the book
let are available from the Depart
ment of Pesticide Regulation,
Environmental Monitoring and
Pest Management Branch, Attn:
Beneficial Organisms Booklet,
1220 N Street, P.O. Box 942871,
Sacramento 94271-0001. To order
by phone, call (916) 654-1141.
contemporary beet recipes set to
rousing “appetite appeal” music
such as Copland’s “Rodeo.”
Thirty- and 60-second spots will
air on primetime, daytime and
sports programming.
An impactful promotional cam
paign includes a cooperative in
store tie-in which Lea & Perrins
Steak Sauce, point-of-purchase
materials, and local merchandis
ing opportunities.
“It’s one of the largest consum
er campaigns the beef industry has
ever extended to support new
advertising and promotion,” says
Eorgoff.
Beef advertising and promotion
is a producer-funded program of
the Beef Board and the Beef
Industry Council of the National
Live Stock & Meat Board.
The Beef Industry Council is a
federation of 44 state beef coun
cils that conducts promotion,
research and consumer informa
tion programs on behalf of the
beef industry.
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