Health Concerns, PITTSBURGH (Allegheny Co.) — With numerous responsi bilities tugging them in different directions, American consumers want to simplify mealtime either by buying prepared foods or dining out. But the food should not only be convenient, it has to be healthy, too. "Consumers are expecting restaurants and supermarkets to do the menu planning for them and to provide balanced, healthy meals," said Dee Coutelle of Noble & Associates, a firm specializing in food marketing, advertising and product development "They are tired of preparing the same old thing just because it's easy. They are looking for more balance and moderation in their diets.” DIVERSITY CAN BE HEALTHFUL As a result, what Coutelte pro jects we will be seeing mote of in the restaurants ate ethnic, exotic, fun but healthy foods. "I expect we will see more menu items with fresh cheeses and other dairy products, pasta, fish, turkey and game birds," said Coutelle. "And fusion cuisine— cooking that combines Mexican and Oriental foods, for example will become more popular as we search for variety in the diet con sumed outside the home." As an example, Coutelle said that cheeses will show up more at ©PARS: (Positive Approach lor revitalizing Soils) THE MARK OF QUALITY Distributors Of: a\CUSTOM FARM SEEDS A HQMOGENIZEO g%\ #1 WAXY mc L,QU ® & ALFALFA NAfCHURS# FERTILIZER .Products easy-to-use and safe-for-consumers, wildlife, and Ihvijronment. Products are excellent for Foliar, Potted Plants (Greenhouses) or Starter solutions and for soil needs, such as Calcium, N,P,K and trace elements Call 717-367-2667 or 367-1635 See Us At The Hershey Vegetable Show tel Our Experience' Work For You - Establish 7 Since , S 19791 r Beef Operation Featuring 8' Deep Manure Storage System With Waffle Slats • Agricultural • Commercial • Residential Our Sales Tool Is A Satisfied Customer - Call Us For Information! Sizes And Layouts To \bur Specifications the breakfast table. "Breakfast whether eaten at home or at a restaurant is going to expand its range and borrow from the lunch and dinner menus. Breakfast sand - wiches of fruits and cheeses, stir fry "hash" of leftovers topped with cheese and cheesy commeal grits are just some of the ways the food service industry is going to use dairy products to wake up break fast" said Coutelle. OTHER THRIVING MARKETS Other areas of growth that Coutelle projects are more empha sis on dairy products in special children's menus, including child size appetizers, entrees and desserts; chocolate desserts (Coutelle says consumers will still indulge in their favorite desserts and justify them by choosing healthy, lower calorie entrees); and non-alcoholic drinks. And when consumers choose to stop by the grocery store instead of the restaurant, they will still be looking for convenience and balance, especially in the dairy case. Brian Dowling, spokesper son for Safeway, Inc., says that his company is already responding to shifting consumer needs in the more than 1,100 stores it owns throughout the United Slates and Canada. "We definitely see a growing trend for the supermarkets to play GROWN Jan. 28-29-30 Convenience Top Priorities For Shoppers, INC. 430 Concrete Ave., Leola, PA 717-656-2016 a larger role in providing conve nient, balanced prepared foods," said Dowling. "In some cases, trained Chefs are being hired to develop new products for the deli sections. And by monitoring trends in delis across the country, we can now roll out new deli pro ducts quickly as tastes change." Many grocery chains are expanding their private label lines of whole dai/y products with low er fat milks, cheeses, cottage .cheeses, yogurts, cultured pro- DENVER, Colo.— From drip dry to wash and wear to ease of care pretty much describes the textile industry’s fabric trends over the past 50 years. However, times and trends have changed, and consumers are increasingly turning back to a fiber that has proven its durability for centuries - wool. “Wool is becoming increasing ly popular for a lot of reasons,” said Karl Mueller, one of three speakers at a wool symposium held at the American Sheep Indus try Association’s annual conven tion last week in Orlando, Fla. “It’s an ideal blending fiber and consumers everywhere are more sophisticated and are clearly expressing their preference for quality textile products made from mmmrnmm TRACTORS MFC'S 1 YEAR WARRANTY oilßrUB Sales, Parts & Service ROVBNDALB AG model hr cash $5,695 $8,275 $9,850 $11,269 $10,995 .$12,828 $13,475 .$13,259 .$12,895 .$15,325 7X7-838-9564 717-743-4236 Barn Equip: • J-STAR • STARUNE • JAMESWAY • BERG • FIBERDOME • FARMWAY^^^ On-The-Ferm Tire Service me 2500 Tractor & Car Tires _ . _ . _ y»TV in stock Btckhoo towMr St AUTO PARTS ag W Toy Tractor 1/43 Scab ROVENDALE AG . Waisootown, PA 17777 717-59*-Ml 64 #r 742-4326 Exit 31. 110 (o I 180 Waisontuwn Exit ducts and dairy desserts. Private label and name brand products in the refrigerated section, like fresh pastas and cream sauces, are addressing the growing demand for convenient, fast and nutritious food. THE QUICKER THE BETTER In addition to higher demand for prepared foods, Dowling said that Safeway has noticed increased demand for frozen and microwaveable foods and for more and varied produce. "In the Wool Tomorrow And Beyond natural fibers or blends of natural fibers with synthetics.” In a recent survey, Mueller said natural fibers, including wool, scored much higher than synthe tics in several categories includ ing; feel - 49 vs. 16 percent; warmth - 48 vs. 14 percent; look - 42 vs. 24 percent; and durability - 40 vs. 26 percent Mueller said that the American Wool Council, a division of ASI, has a number of projects under way to better position wool in the immediate future. They include expanding the wool selling season through the development of trans seasonal fabrics that appeal to the customer eight months out of 12; developing lighter and loftier fabr ics in all wool and wool blends; 250 2WD 310 4WD 400 2WD 420 4WO 505 2WD 525 4WD 552 4WD/Cab 572 4WO/Cab 820 4WD 525 4WD/Cab 922 4WD/Cab 1700 4WD/Cab Power Unit M F 8 7 Sat 8 5 Open Holidays We Origin- ated The Concrete System! Working With Farmers With Chesapeake Bay Funding We Work Hard For Customer Satisfaction! Lancaster Farming, Saturday, January 25, 1992-815 .$18,860 .$38,998 .$21,998 . .$2,998 ...$18.98 Dinners last three to four years, we have doubled the number of stores with salad bars and have increased the number of selections, including dairy products, in the salad bar area," said Dowling. And according to Coutelle, it won't be long before concession stands at the theaters catch up with restaurants, supermarkets, special ty shops and delis in providing expanded menus and ready-to-eat foods for the consumers' convenience. working on “all weather” swea ters; demonstrating to the military the advantages of “all wool” or “wool blend” products; the advan tages of wool for meeting new upholstery and interior safely standards adopted in California; working with overseas mills on the introduction of U.S. American wool; work with domestic mills to educate them that many fabrics currently made with imported wool could be replaced with domestic wool; work with a major worsted spinner on introduction of a cross-dye process that would allow dyeing 100-percent gar ments in two difference colors in one dye bath; and work with a chemical fiber company on blend ing wool with a new “high tech” fiber for commercial safety applications.