COLUMBUS, Ohio —The
board of directors of Mid Hast
United Dairy Industry Association
has approved a $6.1 million budget
for the 1992 advertising and prom
otion programs of the dairy
farmer-funded promotion associa
tion serving Ohio, western Pen
nsylvania and parts of West Virgi
nia and northern Kentucky.
In addition to the programming
of Mid East UDIA and the Federal
Order 36 Advertising and Promo
tion Agency, the total budget
includes $407,000 in advertising
and nutrition education programs
for which the Pennsylvania Dairy
Promotion Program has contracted
with Mid East to coordinate and
implement joint programming in
the commonwealth.
Advertising is Mid East UDIA's
highest priority, and the associa
tion anticipates spending $3.3 mil
lion to develop and implement
television and radio commercials
for dairy products.
Approximately $2.8 million of
this will promote fluid milk. The
remaining dollars will fund sea
sonal advertising for butter,
cheese, ice cream and other dairy
products.
Television advertising will be
the main focus of the 1992 media
strategy, complemented by con
current radio advertising. These
two mediums provide the most
efficient and cost-effective prog
ram delivery to reach the mass
Rolling on in the 90'm
Meet• the challenge
Contact one of the below listed dealers:
PENNSYLVANIA Gettysburg Otey Churchvllle
YINGUNG PIKEVILLE WALTER G.
IMPLEMENT EQUIPMENT, INC. COALE, INC.
Adamatown
AOAMSTOWN
EQUIP. INC.
Bachtalavilla
MILLER
EQUIP. CO.
Berwick
CH. RINEHIMER
& SONS
Dover
GEORGE N.
GROSS, INC.
Eatton
GEORGE V.
Naadmore
CLUGSTON
FARM EQUIPMENT
SEIPLE
Elizabethtown
MESSICK FARM N«w Holland Rlalng Sun
EQUIPMENT CO. A.B.C. GROFF, INC. AG INDUSTRIAL
EQUIPMENT
Mid East UDIA
audiences with the greatest impact
Mid East UDIA will sponsor
two new 30-second television ads
and three 60-second radio spots
that will target the growing popu
lation of baby boomers, ages 25 -
49.
This group, concerned with
maintaining their health and
youthful appearance, offer the
most potential to take advantage of
milk's nutritional benefits and
therefore increase their milk
consumption.
The nutrition education and
consumer marketing programs of
the Dairy and Nutrition Council
Mid East are a vital part of the
association's unified messages.
Mid East UDIA has allocated
$1.45 million to research, develop
and implement programs that will
establish the association as. the
dairy nutrition resource for
consumers.
Dairy Council's dietitians and
home economists convey key
nutrition messages through prog
rams and services that deliver
accurate and positive dairy mes
sages to health care professionals,
educators, and specific leader
groups who have an impact on
consumers of all ages.
Consumer marketing efforts
focus on providing dairy-friendly
communications to food editors,
home economists, and other con
sumer leader groups.
In addition. Midfast will spend
,3-BAR
CHISEL PLOWS
7-16’
Intarcouraa Quarryvllla
C.B. HOOBER GRUMELU FARM
& SON SERVICE
i w ..i H Somaraat
L SUMMIT
BROTHERS, INC. MACHINERY. INC.
, . Tamaqua
Lebanon CHARLES
Mazatawnv Wataontown
nmn tnm t DEERFIELD AG &
TONS INC. TURF CENTER. INC.
Waat Grova
S.G. LEWIS &
SON, INC.
MARYLAND
Approves $6.1 Million Budget
$570,000 on retail and foodservice National Dairy Council the The board also approved
marketing programs, which pro- American Dairy Association based $260,000 for Mid East’s organiza
vide training and resources o iry on the needs of its 24 member- tional operating expenses neces
case managers, processors, organizations and affiliated dairy sary to conduct the business of the
restaurateurs, school foodservice council units. association,
directors and disuibutors to UDIA also plans to continue to All of Mid East UDIA’s adver
increase the salesand profitability work with state and regional prom- rising and marketing programs are
of real dairy foods. otion groups outside of the federa- structured to complement one
These programs also completion as well as with the National another and to deliver a unified
ment the seasonal advertising cam- Dairy Promotion and Research promotion message, therefore
paignS' and therefore create higher “Board to conduct complementary maximizing the efficiency of dairy
visibility of dairy products during programming. farmers' promotion dollars
promotion penods.
The board also approved
$290,000 for communications and
industry promotions. These prog
rams offer vital messages and ser
vices to consumers, the media, and
dairy farmers about the overall
promotional messages and ser
vices of the association.
As a member of the United
Dairy Industry Association, Mid
East UDIA will contribute
$330,000 to the federation for uni
fied research and development of
advertising, marketing, and nutri
tion education programs designed
to create a market for real dairy
products.
The UDIA federation coordi
nates programs through the
Frederick
CERESVILLE FORD
NEW HOLLAND
Brldgaton
LESUE FOGG
Columbua
REED BROTHERS
EQUIPMENT
Elmar
POLE TAVERN
EQUIP.
SALES CORP
Falrflald
TRACTOR A
EQUIPMENT
AND HESS MILLS
Most Nutrient-Dense Dairy
Feed Ever Developed
The
Us Today To Learn More
Call
About This New Product.
6 S. Vintage Rd.
Paradise, PA 17562
(717)442-4183
(717)768-3301
™ Trademark of Purina Mills
It’s New
HAS IT!
Ultimate
fXj
More
More
More
kssMuis
H.
[PURINA CHOWS J
* Registered trademark ot Ralston Purina Company
Lancaster Fanning, Saturday, December 14, 1991-A1
Nutrition
Energy
Milk
Rt.B2
Unionville, PA 18375
(215)347-2377
9