DB-Lancaster Farming Saturday, December 15,1990
Beef Board Approves
Marketing Study
CHICAGO, 111. As the first
year of the decade winds to a
close, beef marketers across the
country realize that the marketing
environment of the 1990 s has the
potential to be more arduous than
that of the 1980 s. New and com
plex issues arc developing, the
economy is changing, and beef’s
competition in the meat case is
making gains.
To protect and enhance beef
demand, the Beef Promotion
Operating Committee of the Beef
Board recently approved funding
for a study that will analyze ongo
ing marketing programs, and
define the most optimal and cost
effective programs to safeguard
consumer demand for beef during
the remainder of the decade.
The study will be administered
by the Beef Industry Council of
the National Live Stock and Meal
Board with participation by the
National Cattlemen’s Foundation.
Booz-Allen, Hamilton, Inc., a
strategic marketing organization,
will carry out the investigation.
Chuck Jones, Wyoming beef
director and chairman of the Meat
Board beef market research sub
Corn, Soy Conference Set
NEWARK, Del. The theme
of the 1991 Delmarva Com -and
Soybean Technology Conference
is Future Opportunities in Com
and Soybeans. The conference
will be held Wednesday, February
13, at the Wicomico Youth and
Civic Center in Salisbury, Md.,
from 8:30 a.m. until 3 p.m.
According to Derby Walker,
University of Delaware Coopera
tive Extension agent and chair of
the planning committee, the con
ference will provide information
on pesticide regulation, com pro
duction, uses for com, nematodes,
soil testing and high-yield wheat
“We’ve gathered a group of
experts from the private and publ
ic sectors who can give quality
information to Delmarva produc-
ers,” Walker says.
In addition to lots of practical
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committee, says the strategic
marketing analysis of beef indus
try programs will help determine
the importance of the demand
“drivers” for beef.
“Once we determine what can
motivate demand, then we can
define the optimal markets for
enhancing ultimate consumer
demand, and then define the opti
mal targets for our industry’s
marketing efforts,” Jones said.
By evaluating existing beef
programs, the study will be able to
specify the prime delivery system
for marketing messages, outline
product positioning within each
target market, and delineate
appropriate allocation of dollar
and human resources to imple
ment the marketing strategies.
“This study will go a long way
toward providing the strategic and
tactical marketing foundation that
we need to make best use ol
checkoff dollars in the coming"
decade,” Jones said. “If we arc to
protect and enhance beef demand
in the ’9os, we not only need to
know where we’ve been, but the
best road to take us to where we
are going.”
information, the conference will
feature Wayne Humphreys, lowa
farmer and humorist, as the kick
off speaker.
A trade show and machinery
exhibit will allow conference
attendees a firsthand look at many
of the new products used in com
and soybean production.
Entrance to the conference is
free. Lunch will be available only
to those who have purchased
lunch tickets. The tickets, at S 3 per
person, are available at all county
Extension offices in Delaware,
Maryland and Virginia. They
must be purchased by February 6.
The conference is sponsored by
Delmarva’s agribusiness indus
tries and the Cooperative Exten
sion Systems of Delaware, Mary
land and Virginia.
Bucks Co. Awards
DOYLESTOWN (Bucks
Co.) — The Bucks County DHIA/
Holstein Club’s annual banquet
was held November 16 at Kellers
Church in Bedminster. DHIA Pro
duction awards presented were:
• Most improved herd- Dela
ware Valley College, Doylestown,
19 percent increase.
• Low somatic cell count- Paul
Wisser, Coopersburg, 138,000.
• High producing cow milk-
Pat, owned by R. Galen Leather
man, Ottsville, 33,751 pounds.
• High producing cow fat-
Coconut, owned by David W.
Wurster, Ottsville, 1117 pounds.
• Lifetime production milk-
Jasmine, owned by Moyer’s Vil
lage Farm, Dublin, 220,000
pounds.
• Lifetime production fat- Jas-
Production award winners at the recent Bucks County DHIA/Holstein Club annual
banquet were, left to right, R. Galen Leatherman, Ottsville, first in milk and protein,
second In fat production; Joe Ford, Kintnersville, second in protein and milk; David
Bishop, Doylestown, third in milk and fat and fourth in protein; Sue Brown of Dela
ware Valley College, Doylestown, first in fat, fourth in milk and fifth in protein; and
David Wurster, Ottsville, fourth in fat and fifth in milk.
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1
We Also Stock The Following Items:
Recognition
mine, owned by Moyer’s Village
Farm, Dublin, 7,665 pounds.
Other recognition went to:
Top 5 Protein Herds: 1. R.
Galen Leatherman, Ottsville- 708
pounds: 2. Joe & Linda Ford,
Kintcrsville- 705 pounds; 3.
Robert & Donald Crouse,
Ricgelsville- 655 pounds; 4.
David & Sharon Bishop,
Doylestown- 647 pounds; 5. Dela
warc Valley College,
Doylcslov. 631 pounds; (lie)
Jim Pavlica; Crooked Acres
Dairy,
Top 5 Fat Herds* 1. Delaware
Valley College, Doylestown- 745
pounds; 2. R. Galen Leatherman,
Ottsville- 740 pounds; 3. David &
Sharon Bishop, Doylestown- 736
pounds; 4. David W. Wurster,
Ottsville- 723 pounds; 5. Moyer’s
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Clover
Village Farm, Dublin
pounds.
Top 5 Milk Herds: R. Galen
Lcalherman, Ottsville- 23,143
pounds; 2. Joe & Linda Ford,
Kintersville- 21,838 pounds; 3.
David & Sharon Bishop,
Doyleslown- 20,530 pounds; 4.
Delaware Valley College,
Doyleslown- 20,002 pounds; 5.
David W. Wurster, Ottsville
-19,821 pounds.
The Holstein Club also gave out
several awards. Harold and Tom
Haldeman were recognized as pre
mier breeder and premier exhibi
tor at the 1990 Bucks County
Holstein Show. Andrew Crooke
of Buckingham received a Hols
tein Club jacket for having the top
junior 4-H project in 1990.
714