812-Lancaster Fanning, Saturday, December 8, 1990
MAMMA spokesperson, Cynthia Kereluk (center), was In Anaheim to receive the
the IDFA award and was joined by Jim Click (left) of Marva-Mald Dairy in Reston, Va.
and MAMMA General Manager Richard Norton (right).
MAMMA Receives Award For Excellence
TOWSON, MD. The Inter
national Dairy Foods Association
(IDFA) recently honored the
Middle Atlantic Milk Marketing
Association (MAMMA) with the
prestigious “Award For Excel
lence” and named MAMMA’S
“Bones” television commercial
the best generic fluid milk com
mercial in the nation.
Cynthia Kereluk, MAMMA’S
spokesperson who appeared in the
television spot, accepted the
award on behalf of MAMMA and
the W.B. Doner Advertising
Agency, the ad agency which
created the commercial. The pre
sentation was made at the IDEA
awards luncheon held recently in
Anaheim, California.
Ms. Kereluk is the host and
creator of her own exercise show,
the “Everyday Workout”, which is
seen throughout the U.S., Canada,
Great Britain, and Europe. In late
1989, Kereluk joined the MAM-
TOWANDA (Bradford Co.)
When choosing a Christmas tree
you should consider a number of
different items. Of course most
people have personal preferences
for certain trees. Oftentimes these
preferences relate back to memor
ies of happy Christmases or very
beautiful trees. These preferences
are important in choosing a tree as
they add to the Christmas spirit.
One of the first items you
should look for in a tree is fresh
ness. Trees that come from long
distances like Lake States Norway
pine or Douglas-fir grown in the
west will very likely not be as
fresh as locally grown sources.
The freshest tree is one you cut
yourself from your own woods if
you have young trees or from a
“choose and cut your own” Christ
mas tree farm. If you purchase a
cut tree there are three tests you
can use to check for freshness.
Number one is the needle test.
You should bend the needle and if
it breaks and does not bend and
spring back it is probably not
fresh. The second test is the bump
test This is less reliable than the
needle test but it can work. Bump
the trees stem on the ground sever
al times to see if needles fall. If a
large number of green needles fall
the tree is probably not fresh. A
problem with this test is that shak
ing may dislodge old needles that
fell off naturally and were caught
MA team of spokespersons which
include Mike Schmidt, former
third baseman of the Philadelphia
Phillies; Cal Ripken, Jr., All-star
shortstop for the Baltimore
Orioles and Georgetown Univer
sity Basketball Coach John
Thompson.
The “Bones” commercial, as it
has been dubbed, was Kereluk’s
first commercial for Mid-Atlantic
dairy farmers. Viewers see Kere
luk’s skeletal image drinking milk
and doing simple exercises all to
dramatize the importance of milk
and exercise to building strong
bones.
“Bones” was selected as the
number one generic fluid milk
commercial in the country based
on the commercial’s ability to
increase milk consumption; to
position milk as a critical element
in physical fitness and to dramat
ize milk’s calcium benefit through
Christmas Tree Care
in the foliage. Number three is the
sappy stem test. If the stem is sap
py moist it is likely a fresh tree. If
the stem is dry, the tree may not be
fresh or it may have been bumped
on the ground a lot already. To
determine freshness you should
use all three tests.
There are other things to con
sider in choosing a tree. Items like
needle holding ability, fragrance,
and branch firmness are often con
sidered when purchasing a tree.
Once you decide on and pur
chase a tree there are some tips on
keeping your tree fresh. When you
bring your tree home, stand it in a
bucket of water outdoors or in a
cool place indoors. If you leave
the tree outside it must be protect
ed from cold, drying winds and
the sun. Snow and rain will not
harm the tree but heat will cause
the needles of some species to dry
quickly. When you bring your tree
in to decorate it, make a fresh cut
across the butt at least one inch
above the existing cut. The cut
should be smooth and clean to in
sure the maximum amount of wa
ter absorption. Place the tree in a
container of water or a stand that
has a water reservoir. Keep the
reservoir filled above the base of
the stem. Check the reservoir of
ten as trees will use a tremendous
amount of water, sometimes two
quarts per day. If the reservoir is
allowed to go dry, it will inhibit
the use of an attention getting vis
ual technique.
The “Awards for Excellence”
the dairy industry’s Advertising
and Promotion Contest, provides
the dairy industry with the oppor
tunity to be recognized for crea
tive achievement in the marketing
of dairy products.
The awards are sponsored by
the Milk Industry Foundation; the
International Ice Cream Associa-
tion; the National Cheese Insti-
tute; the American Butter Institute
and the National Ice Cream and
Yogurt Retailers Association.
the Middle Atlantic Milk
Marketing Association advertises
and promotes milk and dairy pro
ducts on behalf of nearly 5,000
dairy farm families in Pennsylva-
nia, Maryland, Delaware, New
Jersey, Virginia, and West Virgi
nia. MAMMA is a regional affili
ate of the United Dairy Industry
Association.
the ability to absorb water even if
the reservoir is refilled.
In summary there are some
things to do to keep your tree and
home safe.
1. Keep tree away from fire
places, radiators, TV sets, heater
vents, and anything else that could
dry the needles.
2. Keep candles away from the
tree and use fireproof decorations
and light reflectors. Do not let tin
sel touch light sockets.
3. Check all Christmas tree
lights for loose connections or
bare wires. Lights with brittle or
cracked insulation should be re
placed instead of patched.
4. Plug in all sets of lights to de
tect burned out bulbs and short cir
cuits before using them on the
tree.
5. Purchase only Christmas
lights that are wired in parallel and
bear the approval label of Under
writers Laboratory.
6. Don’t overload electrical cir
cuits. For a typical home tree with
36 bulbs, you are adding 250 watts
to the circuit. A 15 amp fuse is
capable of handling a total of
1,500 watts. If a fuse blows, it
means the line is overlaoded or at
tached to defective equipment. Do
not replace with a larger fuse.
7. Unplug lights when leaving
the room, even for 10 minutes.
Never leave the lights on when
you are not home.
See your nearest
I\EW HOLLA(\D
Dealer for Dependable
Equipment and
Dependable Service:
PENNSYLVANIA
Annvllle, PA
BHM Farm
Equipment, Inc
RDI, Rte 934
717-867-2211
Baavertown, PA
BAR Farm
Equipment, Inc.
RD 1. Box 217 A
717-658-7024
Carlisle, PA
R&W Equipment Co.
35 East Willow Street
717-243-2686
Davidsburg, PA
George N Gross, Inc.
R.D. 2, Dover, PA
717-292-1673
Elizabethtown, PA
Messick Farm
Equipment, Inc
Rt. 283 - Rheem’s Exit
717-367-1319
Gettysburg, PA
Vmgling Implements,
Inc.
3291 Taneytown Rd.
717-359-4848
Greencastle, PA
Meyers
Implement's Inc
400 N. Antrim Way
P O Box 97
717-597-2176
Halifax, PA
Sweigard Bros
RD 3, Box 13
717-896-3414
Hamburg, PA
Shartlesville
Farm Service
RD 1, Box 1392
215-488-1025
Honay Brook, PA
Dependable Motor Co.
East Main Street
215-273-3131
215-273-3737
Honey Grove, PA
Norman D. Clark
& Son, Inc.
Honey Grove, PA
717-734-3682
Hughesvllle, PA
Farnsworth Farm
Supplies, Inc
103 Cemetery Street
717-584-2106
New Holland, PA
ABC. Groff, Inc
110 South Railroad
717-354-4191
Oley, PA
CJ. Wonsidler Bros
R.D. 2
215-987-6257
Pitman, PA
Schreffler Equipment
Pitman, PA
717-648-1120
Quakertown, PA
C J Wonsidler Bros
RD 1
215-536-1935
Rlngtown, PA
Rmgtown Farm
Equipment
Rlngtown, PA
717-889-3184
Tamaqua, PA
Charles S Snyder,
RD 3
717-386-5945
West Grove, PA
S G Lewis & Son,
R.D. 2, Box 66
215-869-2214
MARYLAND
Churchvllle, MD
Walter G Coale, Inc
2849-53
Churchville Rd
301-838-6470
Frederick, MD
Ceresville
Ford New Holland, Inc
Rt 26 East
301-662-4197
Outside MD,
800-331-9122
Hagerstown, MD
Antietam Ford Tractor
301-791-1200
NEW JERSEY
Bridgeton, N.J.
Leslie G. Fogg, Inc.
Canton & Stow Creek
Landing Rd.
609-451-2727
609-935-5145
Washington, NJ
Smith Tractor &
Equip., Inc.
15 Hillcrest Ave.
201-689-7900
Woodstown, NJ
Owen Supply Co.
Broad Street &
East Avenue
609-769-0308