COLUMBIS, Ohio Pennsyl- advertisements which began air
vania’s official beverage - milk - ing throughout the Common
is the focus of two new radio wealth, this month.
Guernseys Break Records
REYNOLDSBURG, senior two-year-old.
Ohio A pair of two- She also ranks first for
year-old cows, Rozelyn milk and protein and
Rons Jocelyn and Land second for butterfat pro
of Living Invest Kiss, duction in this age
have recently com- group for her 365 day
plcted 30,000 pound record,
milk records. These are She is a high-CPI
the first two-year-olds daughter of Walnut
in breed history to com- Comer Choice Kym, a
plete production 92-point, Kelloggs
records over 30.000 M. Minnies Choice, Gold
These high produc
tion credits are only one
of the things these two
young cows have added
to the list of their
credentials
Rozelyn Rons Joce
lyn, bred and owned by
Rozelyn Farm of Lyn
dcn, Washington, is the
recipient of all four
1989 national produc
tion awards. The
awards will be pre
sented at the National
Convention in Evans
ville, Indiana. They are
the New England GBA
Trophy for the highest
Manure Equivalent
(ME) milk record; the
Nyla Bedford Trophy
for the highest two
year-old ME record; the
Tarbell Trophy for the
highest ME butterfat
record and the Califor
nia Protein Award for
the highest ME protein
record. Her 2-03 record
also qualifies her for
Milk Flow Queen sta
tus. In 305 days she
mad 28.090M* 1.383F*
1.078P*. Her record at
365 days, is 32.850M*
1,61 IF* 1,27 IP*. This
365 day record ranks
her first for all three
production categories in
the junior two-year-old
cow division.
She has type and
pedigree as well.
Scored Excellent as a
two-year-old, she is a
daughter of Idle Neer
Rondas Hornet. Her
Plainview Farm Top
Hornet, national class
leading dam made over
140.000 M lifetime.
Jocelyn’s maternal sis
ter, Rozelyn Abies
Jackie was scored
VG-85 and produced
over 29.000 M 1.400 F
1,1 OOP. This national
class-leading sister was
also a Gold Star Dam.
Land Of Living
Invest Kiss not only
produced over 30.000 M
but is the breed’s
youngest cow to be
scored Excellent-94.
This 1989 All-
American Three-Year-
Old made national class
leading records with
26.750M* 1.203F*
910 P in 305 days and
31.220M* 1.434F*
1.091P* in 365 days at
two years and 10
months. These records
ranked her number one
for 305 day milk and
protein production and
fourth for butterfat as a
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Radio Ads Highlight Milk
Star Dam with national
class-leading records.
At 6-05, in 365 days,
she made 30.380 M
1.528 F 1.087 P. The
next dam is EX-91 with
three consecutive
records over 800 F.
. “Kiss” is owned by
Eli Ayars of Land Of
Living Farm, Mecha
nicsburg, Ohio.
You Name
The Terms
1460 Mower/Conditioner
LEHIGH AG EQUIPMENT
The “Top 10 Reasons Why
Milk is the Choice of Pennsylva
nians” were developed by the
American Dairy Association on
behalf of the American Dairy
Association and Dairy Council
Inc., Mid East United Dairy
Industry Association, and the
Pennsylvania Dairy Promotion
Program.
The 60-second ads are a spin
off of the American Dairy Associ
ation’s popular “Top 10 Reasons”
national campaign which began
airing last December.
The “Top 10” campaign
emphasizes health, nutrition and
taste, with an element of humor to
1-800-DEERE-PARTS or 1-800-333-7372
make the messages more memor
able to radio listeners.
The ads target the 18- to
49-year-old audience with the
goal of making milk top-of-mind
because adults don’t always think
of milk’s nutritional value as an
important part of meals and
snacks.
And it is the aging baby boom
ers, the 25- to 49-year-olds, who
offer a tremendous potential in
building milk’s share of the total
beveral market.
The "Pennsylvania Top 10”
offer such notable inclusions as:
“It is the official state liquid of
Pennsylvania;” “The Nittany
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Lions put it on their training table,
shouldn’t you?;” “It must be good
for you, they drink it by the pailful
in Lancaster County;” “It’s the
unofficial beverage of Lackawan
na County;” and “Milk’s protein
makes Interstate driving a ball.”
These commercials will con
tinue to run through June 3. They
will then be aired in the fall on a
rotating basis with the four new
national versions of the American
Dairy Association’s “Top 10
Reasons.”
o
D
m
m
30
m
JOHN DEKRC