WASHINGTON, D.C. In
early February, the “Butter Task
Force," a coalition of dairy indus
try groups involved in butter
promotion, met for the first time to
discuss coordinated efforts for
future butter marketing efforts.
Members of that coalition
include: the National Dairy Prom
otion and Research Board (NDB);
the American Butter Institute
(ABI); and United Dairy Industry
Association (UDIA), Wisconsin
Milk Marketing Board (WMMB);
California Milk Advisory Board
and representation from Minneso
ta and Oregon.
At that first meeting, the Butter
Task Force concluded: a realistic
objective is the maintenance of
butter sales at current levels;
increasing butter sales will require
an extensive and concerted effort
in the areas of research and evalu
ation; and beyond the immediate
objectives, the Butler Task Force
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Future Butter Efforts Discussed
needs to examine ways that dairy
industry can move additional
inventories of milk and butterfat
as consumers move to low fat
dairy products.
On March 9, the Butter Task
Force held its second meeting to
better focus the activities of the
task force which resulted in the
following mission statement:
“To better understand the
causes of recent butter volume
declines and to develop strategies,
by segment, to maintain the use of
butter at or above the current 1989
level by January 1, 1993.”
“Additionally,” said George de
Jager, senior vice president for
advertising and marketing for
NDB, “it was agreed that the
development of strategies for the
use of milkfat and other milk com
ponents in other segments and
products, including nonfood
should be recommended by this
task force as a way for the dairy
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industry to totally close the butter
and milkfat gaps.”
Bill Diggins. NDB senior vice
president for market research will
chair a research subcommittee to
review the existing research on
butter and recommend additional
research to HU information voids.
Diggins reports that two strategies
will drive the discussions on ways
to close the “butter gap.”
“First, the task force will work
on developing ways to improve
Internal parasitism can be a ser
ious problem in dairy heifers,
resulting in significant economic
losses
Young cattle infected with
parasites generally don’t do well,
have a slower growth rate, and
have a prolonged time to first
calving.
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coordination of all marketing
efforts for butter. Second, market
research will ‘lead’ any marketing
plan to ensure that our coordinate
efforts are market driven,” he said.
Future meetings of the Butter
Task Force are scheduled for May
1; June 12, and July 18.
According to de Jager, “By the
conclusion of. the July meeting,
this group intends to have a com
prehensive ‘action plan’ on the
best ways to move the industry
Deworming Cattle
Many factors play a role in the
severity and impact of parasite
infestation in cows. Poor nutrition
tends to compromise the immune
system ana thus decrease resis
tance to parasite infestation.
Over-grazing or over-stocking
pastures increase the numbers of
infective parasites which again
Lancaster Farming, Saturday, April 21,1990-A35
toward solving the problems asso
ciated with marketing butter.”
The National Dairy Promotion
and Research Board, composed of
36 dairy fanners, was established
by The Dairy and Tobacco
Adjustment Act of 1983 to deve
lop and administer a coordinated
program of promotion, research
and nutrition to
strengthen the dairy industry posi
tion in the marketplace. This effort
is financed by America’s dairy
farmers.
increases the problem within a
herd. Barn-housed animals may
suffer from parasites as a result of
feed contamination with infective
larvae or improper sanitation.
Warm, wet weather increases
the viability of parasite larvae and
eggs, Unking the effect of climate
with parasitism in animals.
Young animals (up to 19
months of age) are most suscepti
ble to adverse effects of parasitic
disease, and for economic reasons
it is these animals we concentrate
on when instituting a parasite con
trol program.
Keeping the above mentioned
factors in mind, we attempt to
decrease animal contact with the
sources of infection, increase ani
mal resistance, and decrease exist
ing parasite loads. Calves should
not be run with older animals.
Parasite control programs must be
instituted to maximize productivi
ty on a dairy farm.
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