Meat Board:
WASHINGTON. D.C. Meat
Board Chairman Leon Locke told
a House subcommittee recently
that checkoffs are achieving goals
set out by Congress and should
remain unchanged.
“Producers and consumers
alike are benefiting from the
checkoff-funded research and pro
duct information.” said Locke, a
cattleman from Hungerford, Tex
as, who spoke with a broad per
spective on checkoffs.
“The National Live Stock and
Meat Board, launched in
was funded by the first checkoff in
the history of American agricul
ture. Today, it brings together the
entire farm-to-tablc spectrum of
the meat industry,” said Locke in
testimony before the Livestock,
Dairy and Poultry Subcommittee
of the House Agriculture
Committee.
The subcommittee is conduct
ing oversight hearings on com
modity checkoff programs.
Locke’s presentation gave an
DEKALB. 111. DEKALB
PFIZER GENETICS has released
14 improved seed products for the
1990 growing season. The product
line additions include 9 corn
hybrids, 3 soybean varieties, and 2
sorghum hybrids.
‘The new commercial releases
are targeted for specific areas
where their improved perfor
mance features are best demon
strated,” said Kent Schulze, com
pany president.
In recent years, com hybrids
such as DKS3S, DK636, and
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*Checkoffs Achieving Goal *
overview of the history of the
Meat Board, history of meat
industry checkoffs, and a look at
how the national checkoffs for
beef and pork have provided
strength and better coordination to
market development efforts.
Locke said the conceptual
framework of using producer
investments at the point-of-sale
for commodity promotion,
research and information has sup
ported 68 years of Meat Board
programs on behalf of beef, pork,
lamb, and veal.
“This concept also served as a
basis for the legislative beef and
pork checkoffs created by the
198 S Farm Bill,” said Locke.
“And since the development of the
national checkoff programs, we
have more positive results from
beef and pork market develop
ment programs.
“We can cite many examples of
success which have come from
checkoff-funded programs,” said
Locke. “The Meat Board’s first
research grant led to Dr. G.H.
DeKalb-Pfizer Releases Improved Seed
DK6B9 have done much to
enhance the competitiveness of
the DEKALB com product line.
“What we are doing now is adding
depth to our line up,” said
Schulze.
“It has been our strategy to thor
oughly test new products, releas
ing only those that outperform
existing products,” he said. “In
other words, it is our responsibili
ty to test products not the cus
tomer’s. Before we commercialize
a product, our field analysis com
parison trial (FACT) testing prog-
Whipple’s Nobel Prize-winning
discovery that Uvpr was a valuable
food. Today, such research con
tinues to provide information on
the ‘nutrient dense’ qualities of
meat and its value in the human
diet”
Locke said the Meat Board
draws from the expertise of all
industry segments producer,
marketer, packer, processor and
retailer believing that all
should be involved in developing
programs for the betterment of the
industry. Funds from the check
offs are invested by the Meat
Board in programs of research,
information, and promotion with
one common objective; “building
demand.”
“Consumers today reach into
the meat case more often, because
the Meat Board’s checkoff-funded
research, consumer information,
and promotion has reassured
them, their parents, and probably
their grandparents that whichever
meat they choose will be safe and
nutritious,” said Locke.
ram has confirmed that the new
offering provides farmers with
added value.”
For early season com areas
under 95 days in relative maturity
DEKALB-PFIZER introduces
DK332, DK372, DK42I, and
DK4SI. These hybrids offer high
yields in these maturity zones.
DK473 is a 97-day hybrid suited
for New England. DKS7O and
DKSB2 offer top yields for
108-day hybrids with excellent
plant health, and will be available
in the eastern com belt and in
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NYBCA Makes
Committee Recommendations
ADDISON, N.Y. Harold L.
Maynard, president of New York
Beef Cattlemen’s Association
(NYBCA) has announced his
recommendations for NYBCA
members to serve on the National
Cattlemen’s Association Standing
Policy committees.
Henry Bon of Richmondville,
agricultural; Dr. Don Lein, Cor
nell University? Ithaca, animal
health and inspection; Jerry Reed,
Rome, food policy/public affairs,
executive director of the New
York Beef Industry Council; Lee
Kraszewski, Corning, foreign
trade; Allen Peterson, Jamestown,
NUK. ITS FITNESS
YOU CAN MOW.
Mid-Atlantic markets, respective
ly. The last two com hybrids
DK643 and DK67I add depth
to the DEKALB-PFIZER line-up
in full-season markets.
Two of the company’s new soy
bean varieties CX2IO and
CX29I round out the group II
maturity choices in Midwest
markets. CX34Oc adds soybean
cyst nematode resistance in a mid
group 111 maturity.
The new sorghum hybrids will
be broadly marketed across the
Lancaster FamUnfl Saturday, April 7,19t0-P27
grading & labeling; Dr. Danny
Fox, Cornell University, Ithaca,
integrated research and manage
ment; Peter Comerford of NYS
Department Ag and Markets, Itha
ca, Marketing; Harold Maynard,
Campbell, private lands and envir
onmental management; Elaine
Swiler, Cameron, public lands;
Dr. Michael Thonney, Cornell
University, Ithaca, research and
education; Fred Zeiner, Morris,
tax and finance; Lee Kraszewski,
Coming, membership; and Harold
Maynard, Campbell, resolutions.
Term of appointment is for one
year.
key grain sorghum areas of the
U.S. DK4Oy is a drought tolerant,
yellow sorghum and DKS6 offers
a bright red grain and broad adap
tability. Both carry tropical breed
ing and resistance to major
diseases.
All of the 1990 releases from
DEKALB will be in limited supp
ly during their introductory years.
“With the DEKALB brand pro
ducts that are on the market today,
we feel we have a highly competi
tive lineup,” said Schulze. r
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