A2B-Lancaster Farming, Saturday, February 17,1990
AD ADC Holds Meeting
SYRACUSE. N.Y. The
American Dairy Association and
Dairy Council Inc., (ADADC)
will hold its 30th annual meeting
on February 21 at the Sheraton Inn
in Liverpool, New York.
Dairy producers from New
York, New Jersey and Pennsylva
nia are invited to attend this event
to review their current milk adver
tising and promotion programs.
The theme for the meeting is,
“Investing in the 90’s: Your
Promotion Portfolio”. A panel of
speakers has been organized to
discuss different aspects of dairy
promotion as we enter a new
decade. Included will be a review
of new product introductions as
well as beverage advertising
trends for the 90’s.
A special presentation will be
made in honor of ADADC’s 30th
Anniversary. An audio-visual
program will be presented by
Gary Horton of D’Arcy, Masius,
Benton & Bowles advertising
agency, highlighting 30 years of
1990 Appropriations For
Ag Land Preservation
HARRISBURG (Dauphin Co.)
Nineteen counties have contri
buted $2.43 million in local funds
to support farmland preservation
efforts in 1990, state Agriculture
Secretary Boyd E. Wolff said
today.
“We are very pleased by these
contributions from the counties,
especially in light of the fact that
many of the counties have funds
remaining from monies allocated
last year,” Wolff said.
‘The continued stream of local
funding tells us county officials
support Pennsylvania’s efforts,
which is the foremost farmland
preservation effort in the nation.”
Wolff said local funding com
mitted to the program last year can
be spent through the end of 1990.
so that the 18 counties that put up
matching monies in 1989 will be
able to use that money in the com
ing months. Most of the 18 coun
ties appropriated additional funds
for this year. ,
‘The best news is that 14 coun
ties that put up local money last
year added to their commitment,
and five new counties also put up
local money,” Wolff said.
19 Counties Participate With Total Funds: $2,454,369
milk advertising.
This meeting is to start at 10:30
a.m. with the business meeting of
the board of directors.
A luncheon banquet follows
with guest speaker Anita Owen
from the United Dairy Industry
Association. Owen is to talk about
consumer food trends in the 90’s.
The afternoon program begins
at 1:30 p.m., including a panel dis
cussion and milk advertising
review. The program ends at 4:30
p.m.
Local dairy producers are
expected to invest approximately
$11.2 million into ADADC’s
programs during 1990. This
money is earmarked to purchase
television and radio advertising,
and to fund local dairy promotion
and nutrition education programs.
All dairy producers, as well as
industry representatives, are
invited to attend. Luncheon reser
vations are necessary and can be
made by calling ADADC at (315)
472-9143.
Lebanon, Lycoming, Mercer,
Northampton and Susquehanna
counties appropriated local
matching funds for the first time
this year.
Last year, counties put up $3.4
million to augment the $23 mil
lion allocated by the State Agri
cultural Land Preservation Board.
This gives participating counties
more than $2B million to preserve
prime farmland in the coming
year, and the board will consider
allocating additional funding
when it meets in Harrisburg on
Monday.
In 1987, Pennsylvania voters
approved a $lOO million bond
issue to support purchases of agri
cultural conservation easements.
The program makes funding avail
able to qualified Pennsylvania
farmers who choose to sell deve
lopment rights for prime farm
land.
The program received national
recognition on last Sept. 25 when
the American Farmland Trust pre
sented Gov. Robert P. Casey with
the Public Policy and Program
Award during ceremonies in
Washington, D.C.
Berks Cattlemen Study Beef Grading
Cattle producers from six counties gathered at the Leesport Farmers Market, Berks Coun
ty, for the annual on-food/on rail program. Cattle of different types, sex and breed were
compared.
Participants grade the on-rail sides of beef.
1990 COUNTY
APPROPRIATIONS
$ 150.000
$ 17,854
$ 150,000
$ 20,000
$ 400,000
$ 151,515
$ 19,000
$ 15,000
$ 656,000
Adams
Blair
Bucks
Centre
Chester
Cumberland
Franklin
Lackawanna
Lancaster
Lebanon
Lehigh
Lycoming
Mercer
Montgomery
Northampton
Susquehanna
Union
Wayne
York
Total
VAL VANTASSEL
Berks Co. Correspondent
$ 50.000
$ 250,000
$ 50,000
$ 20,000
$ 200,000
$ 100,000
$ 5,000
$ 50,000
$ 50,000
$ 100,000
$2,454,369
LEESPORT (Berks Co.)—
More than sixty cattle producers
from six counties participated in
the recent On-Foot/On-Rail Con
test held here at the Leesport Far
mers Market. This annual event,
sponsored by the Berks County
Cattlemen’s Association and the
Penn State Southeast Pennsylva
nia Cooperative Extension, also
attracted several cattle producers
from the neighboring state of New
Jersey.
Nine beef animals of varying
types and breeds were taken indi
vidually through the livestock ring
at the auction bam while Larry
Marshall, a buyer for Moyer Pack
ing evaluated each animal. County
extension agent Clyde Myers dis
cussed the factors which go into
grading live cattle. Two days later,
at Peters Brothers Meats, Len
hartsville, these same animals
were viewed on the rail and
graded by Penn State’s Bill Hen
ning, extension meat specialist
A fun contest was included in
this year’s program. Top scoring
individuals were Lee Hitz of
Annville, Lebanon County, and
Robert Boyer of Chester Springs,
Chester County. Both winners
received free admission to the
annual Beef Feeder Evening
Meeting held the following week
at Trainer’s Diner, located along
Route 78, Midway.
For more information on how to
become a member of the Berks
County Cattlemen’s Association,
telephone 213-589-5«t7.