Att-LancasUr Farming, Saturday, Februry 3,1190
Vegetable
(Continued from Pago A4l)
started during the last decade, are
starting to attract an increasing
number of growers.
Through the auctions, Schantz
said, wholesalers can purchase the
quantity and quality of produce
they need to nil purchase orders
from large grocery stores and
chain markets. He said the auc
tions are growing in popularity,
because they offer a ready market
for the small-volume producer and
local quality to the large-volume
buyer.
He said that the state’s small
volume vegetable growers, who
constitute most of the industry,
need to change two ways of doing
business.
“The biggest problem is to have
enough of, and a consistent supply
of produce. And we need a com
mitment by the growers that they
are going to market their produce
regularly, not just when they have
a surplus,” he said.
Pennsylvania currently imports
much of its produce because pro
duction isn’t big enough, or regu
lar enough, so that large demand
buyers can use it Schantz said that
with the advent of the auction
houses and with the cooperation of
growers, the small business can
keep the roadside markets, but
expand too.
In other business at the conven
tion, Schantz said the young, but
expanding, marketing board
unveiled to the public its first
promotional artwork. It is a line-art
depiction of vegetables most popu
lar in the state. At the top it says
“Pennsylvania,” at the bottom, it
-has printed. “Produce.” Across the
Once a year, you owe it
to yourself
Take a day off and take the whole family to
town for John Deere Day. There’ll be plenty of
good friends and good food, and plenty to see
and do. It’s our way of saying “thanks for your
business,” so plan on joining us. After a 11...
you’ve earned it!
Growers
artwork, appearing as though it
were made with an inspection
stamp, is the word, “Proven.”
Schantz said he was proud that,
in its first year and working with a
budget of $50,000, the board was
able to secure the promotional
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piece and fund two research pro
jects at Penn State University.
“The biggest step was to hire an
advertising agency,” he said. Other
work the board was involved with
this past year included a food
stamp program to unwed mothers
with the stamps being redeemable
at roadside stands; producing
newsletters for member growers
and participation in the multi
commodity tailgate party during a
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