CHICAGO, BL. Filming of a
new series of Beef Industry
Council/Beef Board commercials
featuring “Real People, eating
Real Food, in Real Places” is com
plete and resulting footage now is
being edited for mid-October
release.
While the new ads continue the
“Real Food for Real People”
theme, this third stage of the cam
paign employs a different
approach by using communities
with unique names to support key
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Ma NEW IDEA
' Alrvllle
FARMERS EQ. & SUPPLY CO., INC.
717-862-3967 or 3968
B«chfl»vlll«
MILLER EQUIPMENT
215-845-2911
Evtftt KUnwtown
|*ll«Ylllg SOLLENBpRGER EQUIPMENT, STANLEY’S FARM SERVICE
IVAN J. ZOOK & SONS, INC. I NC- 717-648-2088
717-935-2948 814-652-5223
Bllbtl G»nv»bura
ZIMMERMAN’S FARM SERVICE YINGUNG S IMPLEMENTS
717-933-4114 717-359-4848
Coehwnvllla
STOLTZFUS FARM SERVICE
215-593-2407 MEYERS IMPLEMENTS, INC.
717-597-2176
Cimon
HINES EQUIPMENT
814-886-4183
Ballwood
814-742-8171
Powf
GEORGE NTGROSS, INC.
717-292-1673
Real Food For Real People Commercials
campaign marketing messages.
Each town is used to convey a
different message: It makes no
difference if you are in New York
or in Manhattan (Montana) people
know and appreciate excellent
taste. Beef lovers in Utopia (Tex
as) can feel good about eating
beef. Folks in Yale (Washington)
educate consumers on the nutri
tional value of beef. You are in
Luck (Wisconsin), because the
calorie levels in beef are lower
than previously thought.
SEE YOUR KEW IDEA DEALER TODAY
ElllfiD Jerwtown
FANCY FURROW FARMS AG. EQ. WILLIAM F. WELUVER
215-252-8828 717-437-2430
Enhfto
ROY H. SUCH, INC.
RD 2
717-859-2441
Honaadala
MARSHALL MACHINERY, INC.
717-729-7117
J»r>»v Show
THOMAS L DUNLAP
717-398-1391
As with previous commercials,
the new ads were pre-tasted dur
ing research involving 1,100 con
sumers. Of six new commercial
concepts tested, four scripts did
exceptionally well 'and advanced
to production stages.
“The commercials not only
convey our messages, they cap
ture the essence of the towns and
the character of the residents. No
actors were used in the filming,”
says Jeanne Sowa, Beef Industry
Council vice president for promo
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Qaßind Mllli
M JSiSaasiHa ilD peoples sales & service, INC.
w.c. crytzer Equip., inc. 717-463-2735
412-543-2441
Lebanon (Fontenal
UMBERGER’S OF FONTANA
RD 4
717-867-5161
MWftoWIIY
N.H. FLICKER A SONS, INC.
215-683-7252
Mifflin buro
BS A B REPAIR
717-966-3756
Mill Hull
DUNKLE AND GRIEB
717-726-3115
Uncmw Farming Saturday, August 49,1
tion and advertising. “These ‘real’
people welcomed our production
crews with open arms and we are
extremely happy with the footage
now being edited.”
About eight hours of film will
be cut into two 30-sec commer
cials featuring Manhattan, Monta
na and Utopia, Texas, and two
15-sec commercials featuring
Luck, Wisconsin and Yale,
Washington.
Rollout of the commercials will
be during a 16-week period from
V
tew Holland
A.B.C. GROFF, INC.
717-354-4191
C.J. WONSIDLER BROS.
215-536-1935^
Qwmrvllli
A.L. HERR <1 BRO.
717-786-3521
Somwt
LINCOLNSUPPLY A
EQUIPMENT CO.
814-629-5621
RT. 45 SALES
A SERVICE
RD 1
814-422-8805
TunMwnnoek
ACE- JURISTA, INC.
717-836-2610
mid-October to May. The ad:
air during prime time and i
program?, and appear on cal
f. -
w.
I * L> A * T
p
MARYLAND
Churehvlll*
WALTER G. COALE, INC.
301-734-7722
301-879-1434
Frcdulch
KNOTT A GEISBERT, INC.
RD 2
301-662-3800
Hsoerstown
ANTIETAM FORD TRACTOR
301-791-1200
WERTZ GARAGE, INC.
301-374-2672
Rising Sun
BIGGS, INC.
301-658-5531
NEW JERSEY
Bridgeton
LESLIE FOGG INC.
609-935-5145
Columbus
REED BROS. EQUIPMENT
609-298-3441
1989-1