Emphasis On Youth At National Brown Swiss Convention
FREDERICK. MD The
Maryland-Delaware Brown Swiss
Breeders will be hosting the
National Brown Swiss Conven
tion this July 18-21 at the Sheraton
Inn, Frederick, Maryland. This
meeting marks the 109th Conven
tion for Brown Swiss Breeders
and we expect 400 dairymen from
across the country, as well as
international breeders and other
industry-related participants.
The Maryland Junior Breeders
have planned a fun-packed, learn
ing and interesting Convention
time for Juniors around the coun
try. Many activities are geared for
Juniors to start new friendships,
see old friends, and leant more
about the breed and industry in
which they are involved.
Highlighting the Convention
will be a “Swiss Miss America”
contest and “Youth Trip to Eur
Clauss Urges Jersey Breeders
To Mate For Protein Production
REYNOLDSBURG. OH
The 31st Annual Meeting of Na
tional All-Jersey Inc. (NAJ) was
held recently in Cedar Rapids,
lowa. In his Presidential address,
Richard Clauss, Hilmar, Califor
nia, stated, “The success of the
Great Basin Federal Order Multi
ple Component Pricing (MCP)
plan has now been accepted by
dairymen and industry leaders in
that area.
‘The economic sense of pricing
milk on its component value other
than fat, finally reached beyond
California and is being accepted
as workable by more and more
leaders in the United States dairy
industry. The increasing support
and interest for MCP in the Feder
al Order Hearing in die Carolinas
this past April 1 is another indica
tion of producer and industry ac
ceptance.”
President Clauss challenged
Jersey breeders to consider protein
production when mating and feed
ing cows and recognizing out
standing cows. Clauss said, ‘The
consumers like protein, so let’s
talk to them about protein and then
let’s sell them protein.” In his con
cluding remarks Clauss said that
he is “.. . confident that protein
and Jerseys and the dairy products
their milk produces will have an
even more prominent and growing
future in the U.S. dairy industry.”
In his report to the membership.
Executive Secretary, Maurice E.
Core said, “The signals from con
sumers and milk handlers are loud
and clear .. . increase protein
production in relation to butter
fat” Core gave several examples
which support the preceding state
ment. These examples include
more lowfat and skim milk being
consumed today than whole milk.
Since 1970, the per capita con
sumption of lowfat and skim milk
has more than doubled while dur
ing the same periods, per capita
consumption of whole milk has
decreased 50%.” Core also report
ed on action taken by both the
American Jersey Cattle Club and
National All-Jersey Inc. Boards of
Directors during their March
meeting that recognize the
changes in consumer dairy pur
chases. This action the
need, for the Jersey breed to in
crease protein production.
Core stated, “The leadership of
ope” contest. These are the two
main Junior events which have
combined some old and new ideas
to continue to encourage the youth
of the breed.
Contestants representing their
home-state as a Brown Swiss
Queen will be interviewed and
evaluated for the “Swiss Miss
America.” The new “Swiss Miss
America” will receive a $lOO
scholarship, $4OO towards a trip to
Switzerland, and other special
gifts. The Maryland Association
(with the help of overseas friends)
will organize the trip where she
will stay with a Brown Swiss farm
family.
the “Youth Trip to Europe”
contest will select three individu
als based on interviews, activities,
and events involving Brown
Swiss. The youth representative
will live and work on a Brown
the Jersey organizations, is dedi
cated to the fact that long-term
profitability will be strengthened
when the dairy industry produces
in greatest quantity those products
preferred and purchased by the
U.S. consumer.”
In answering, “How is National
All-Jersey Inc., doing in its efforts
to promote Multiple Component
Pricing (MCP)? Covington said
over 60% of all the nation’s milk
producers market their milk to
plants or co-ops using some form
of MCP. One Federal Order is
successfully using MCP and just
recently another Federal Order
hearing on MCP was completed.
Jersey breeders are receiving over
an additional $2O million annually
for their milk as a result of MCP.
Looking toward the future,
Covington said, “The main goal,
priority and challenge of NAJ
must be to do all we can to imple
ment an equitable MCP system
nationwide.” Covington pointed
out that the shift taking place in
milk’s value from fat to skim is
causing a greater need for MCP
especially for higher solids milk.
Covington also reported to the
membership that NAJ has some of
the top dairy economists and food
scientists in the nation working
with them in promoting MCP. Just
recently, NAJ retained the ser
vices of two prominent Washing
ton-based attorneys to help in this
effort.
In his closing remarks Coving
ton stated, “The dairy industry is
constantly changing. Many of you
sitting in this room today can re
member when fluid plants were
the only place to sell your milk few
top dollar and cheese was a by
product. You can remember when
skim milk was fed to hogs. Now it
is the most valuable part of milk
and what people want to drink. It
was only a few years ago that most
whey was spread on fields. Now it
is exported to Japan. Who knows
what the future of the dairy indus
try holds. Because the dairy indus
try is constantly changing, be
cause of the uniqueness of Jersfcy
milk, and because Jersey produc
ers area a minority, the Jersey
breed needs Natidnal AU-Jersery
Inc.”
,v Dr. C.A. Emstrom, National
Dairy Board Senior Vice Presi
dent for Product Research and De
Swiss farm. He or she will have
the opportunity to experience the
country’s culture, tour historical
sites, visit some outstanding
Brown Swiss farms, and the coun
try’s Brown Swiss Office. Each of
the three youth trip winners will
receive $4OO towards their trip to
Europe.
Also highlighting the Junior
Program will be a Dairy Bowl
Contest A dairy bowl is a contest
where teams of four members
compete against each other. Com
petition points are awarded for
correctly answering questions
about the Brown Swiss Breed, the
dairy industry and closely related
areas.
This Junior Brown Swiss Con
vention plans to be a fun-packed
and learning experience for all
that attend.
velopment, shared with the mem
bership current Dairy Board acti
vities regarding new product
research. Dr. Emstrom slated that
the Dairy Board is funding 163 ac
tive research projects.
Dr. Emstrom commented on
the cholesterol research. He stated
that 85% of the cholesterol can be
removed from 2% milk. The cost
of this process would only in
crease the cost of milk about four
cents per gallon. He also com
mented on research being done to
modify the composition of milkfat
by feeding.
Discussing new uses for milk
fat, Dr. Emstrom said good oppor
tunities exist for using more milk
fat in chocolate candies and by the
U.S. military. The U.S. military
has six dairy plants located out
side the U.S. These plants current
ly buy NFDM powder and recon
stitute it with palm or coconut oil.
The Dairy Board is working to get
them to use milkfat instead of
palm or coconut oil.
The membership approved the
following statement on Bovine
Somatotropin (BST);
National All-Jersey Inc., recog
nizing the public perception of
dairy foods as safe and natural;
and recognizing that some pub
licity about Bovine Somatotropin
(BST) has created an atmosphere
of consumer uncertainty;
and acknowledging that asso
ciated issues such as economic
impact upon dairy farm profit
ability, DHI testing concerns and
genetic evaluations are of far less
importance than responding to
consumer preferences in dairy
purchases:
encourages the National Dairy
Promotion and Research Board,
Office of Technology Assessment
and BST manufacturers to under
take a comprehensive educational
campaign directed.toward all seg-
of the dairy chain from pro
ducers to processors and manufac
turers to consumers;
and to conduct appropriate mar
ket research to evaluate consumer
perception and the results of those
educational programs.
and also encourage USDA’s
Economic Research Service to
provide additional micro-econom
ic evaluation of the impact of BST
upon the dairy industry as well as
the Jersey breed.
SCHEDULE OF EVENTS
TUESDAY
July 11*12:00 p.m.- Ijuncheon for Swiss Mias and Youth Trip to Europe Candidate*,
IKK) - Individual inteiviewa for candidate*.
2:00 - Farm tour* - Bell'a Swiaa and Long View.
(HO - Social Hour ,
7:00 - Genuine Eaal Coaat Hoapitality Welcome Seafood Buffet.
t:00 - Tola Presentation • “A Tribute to Switzerland"- Homeland of the
Breed.
•9-11:00 - Junior Welcome Patty
9-12:00 ■ Dance with muaic by the "Cadillac Cowboys”
WEDNESDAY
July 19-7:30 a.m.- Panel Diacuaaion - “Embryo Transfer - la It for Me?"
*7:30 - Junior Daily Bowl Contest
*9:00 - Buses depart for Washington, D.C. tour, Baltimore Inner Harbor tour,
and Jr. Trip to D.C. and National Zoo
6:00 - Social tune
6:30 - Maryland Banquet - Keynote Speaker, Dr. Dave Dickson, University
of Wiaconsin-Madiaon, Professor of Dairy Science
•1:00 - Introduction of "Swiss Miss America" and Youth Trip Candidate*
and announcement of winners
9-12:00 - Dance with music by Debbie Williams and Don Same*.
THURSDAY
July 20-7:45 a.m.- Women’s Breakfast, Carnage Tour of Histone Ftedenck and
craft and antique shopping on “Shab Row”
*B.OO - Junior Breakfast - Speaker. Dr. Dave Dickson
7:45 - Men’s Breakfast - Speaker, Dr Duane Norman, Agricultural Research
Service, USDA - “New Animal Model m Genetic Evaluation of
Dairy Cattle”
*10:30 - National Awards Program
•National Luncheon
1.00 - Naucnal Meeting
•3:00 - Junior Barnyard Olympics, Frederick Fairgrounds f
3:00 - Trip to Fairgrounds to view “Safe Cattle"
5:30 - Social Tune
6.00 • Maryland Hospitality Buffet
•7:00 - Naucnal Fun Auction
FRIDAY
July 21-t:00 a.m.- Pre-Sale Breakfaat
10:00 - National Convention Sale - Frederick Fairgrounds
* Main Junior events and scuvitiea
Zuburg Speaks At NAJ
Applauds Component
REYNOLDSBURG. OH.
Carl Zurborg, Chief Executive
Officer of Swiss Valley Farms
was the keynote speaker at the
Annual Meeting of National All-
Jersey Inc. held in Cedar Rapids,
lowa.
Swiss Valley Farms imple
mented a protein pricing program
on August 1, 1973, being one of
the first co-ops in the U.S. to do
so.
Since then, according to Zur
borg, Swiss Valley has paid nearly
$10,000,000 in protein premiums
to its members. Zurborg said,
“This is over and above very com
petitive pay prices for milk. At the
same time, our cooperative has
remained profitable. I believe that
one reason that we have remained
profitable is that our products
reflect a high quality in the com
petitive milk market.
“Our cheeses set up very well
with a higher protein and our
yogurts generally have good
bodies which I think is a reflection
of the quality of the products
going in. We believe that most of
the premiums that have been paid
out to members have come bade to
Pricing
our cooperative through higher
yields in our cheese operations. It
is true that we haven’t picked up
any extra yields in our fluid milk
division but I think that we have a
better bottle of milk because many
of our members have been aiming
toward higher protein when they
set up their breeding programs.”
In further comments, Zurborg
stated, “There are a lot of other
people who have benefited from
protein pricing. Nearly 90% of the
milk in the United States is
affected by the Minnesota-
Wisconsin average price formula
which is set each month. It is my
understanding that when USDA
sets that pricing each month they
pick up the premiums that are
being paid throughout that area
and add it into the basic price. It
wouldn’t surprise me that if many
months there is at least a 25-cent
per hundredweight premium
throughout the greatest part of thc
United States to all dairy farmers
simply because the basic formula
for the M-W picks up the protein
premiums and adds them to the
actual Class in (basis formula)
announcement”