818-Lanc«st*r Farming, Saturday, July 1,1989
Philadelphians Cool
BY LOU ANN GOOD
PHILADELPHIA (Schulykill
Co.) Although temperatures
soared into the 90s, Philadelphians
cooled off during the free ice
cream extravaganza held at Inde
pendence. Mali on June 21.
With colorful balloons waving,
music blaring, and Bobo the clown
and the Phillie Phanatic flitting
through the crowd, the carnival
like atmosphere featured some
thing for everyone.
An estimated 10 to IS thousand
participants consumed approxi
mately 400 gallons of ice cream
and 11,150 ice cream novelties.
Games, prizes and entertainment
encouraged crowd participation. A
local radio station broadcast the
extravaganza live and did on the
spot interviews.
While enjoying their ice cream,
the crowd viewed the 2,000 pound
Turkey Hill Cow, Breyers’ hot air
balloon, and a live calf and cow.
Many helped hand crank home
made ice cream and accepted the
free literature promoting dairy
products.
The super sundae obstacle
course was a timed race that began
with the creation of a super sundae
by one of the two waiter/waitress
Kids of all ages enjoyed the limitless, free ice cream.
. . mtei jws were coi
Bonzo, PA Dairy Princess, (center).
team members. This creation is
passed tp the second team member
who is dressed with a pair of swim
ming goggles, a beach hat and a
beach ball tucked under one arm.
The runner weaves throughout a
maze of curves, inntertube tangles,
lawnchair loops and baby pool
plunge. The slop watch stops when
the team yells, “Everyday is sun
dae.”
The third annual extravaganza
was sponsored by MAMMA. Ice
Cream vendors who donated their
products included: Bassetts. Ben
and Jerry’s, Chambord, Friend
ly’s, Green’s Dairies, Haagen-
Dazs, Harbisson’s, Jack and Jill,
Kraft Dairy Group, Richman, and
Turkey Hill.
- Philadelphia is chosen for the
event since it's a large city in the
mid Atlantic region. According to
a MAMMA spokesperson, the
annual event is a good time to
introduce new flavors and promote
vendors.
The event was held to benefit
the Read Together Coalition, a
group of Philadelphia agencies
that promote literacy. MAMMA
donated 300 T-shirts to the coali
tion to sell during the event.
by KYW.
Off At Ice Cream Extravaganza
Tammy Balthasar,. ernate state dairy princess, Joined other dali
from across the state to scoop out 400 Elions of
Bobo the clown handed
out free balloons.
„ !
$
re newscasters Interview Kim
* I
Yhe “super sundae obstacle course” required speed and
agility and brought lots of Jaughter from participants and ,
the crowd.
With hugs and kisses, the Phlllie Phanatlc wandered
throughout the squeellng crowd.
princesses