A22-Lancaster Farming, Saturday, July 1,1989
Holstein Convention Sale Hits $1
(Continued from Page A 1)
the spotlight by earning some of
the best prices of the Star of the
North event. Rothrock Rotate
Lorelei-ET, a two-year-old con
signed by Rothrock Golden Hols
tein Farms, of Kempton, Pa., sold
for $23,000. Lorelei sold bred to
Thonyma and was purchased by
Alan Dynshom of lowa.
Plushanski Trifecta Flu-ET,
bom March 6, 1989, gathered
$22,000 for Plushanski Holsteins
of Kutztown. Flu-ET is from the
exceptional line out of Plushanki
Chief Faith which began in the ear
ly 1970 s and according to Clyde
Plushanski, one of the top cow
families in entire world.
The Plushanskis sell semen,
bulls and daughters from this fami
ly “anywhere they milk cows” said
Clyde in a telephone interview last
Thursday evening. A bull from this
family just recently was exported
to Russia. Also, the Plushankis
have sold more than IS bulls to
Japan which is a large number for
such a small market as Japan’s.
Clyde reported that the sister to
Trifecta sold two weeks ago at the
21st Century Genesis Sale in Min
nesota for $27,000. Another sister
took the second highest bid at the
Pennsylvania State Calf sale this
spring.
Woodbine-K Enhancie-ET, just
shy of one-year-old, earned
$17,000 in the grand ballroom
parade. Enhancie-ET was con
signed by Woodbine Farms &
Romandale Farms of Airville, Pa.
and sold to the Big Easy Syndicate,
according to Snyder.
Seipt: Challenges For 1990
After serving on the HFA board
of directors for ten years, Donald
V. Seipt, was made president by
unanimous decision. This Easton,
Pennsylvania Holstein breeder
succeeds Max Herzog of
California.
Finding new facilities to house
the staff of more than 200 people in
Brattleboro, Vermont tops the list
of challenges facing the associa
tion and the new president, said
Seipt, Thursday evening after he
and his wife had returned home to
to their Keystone Farms.
The staff has outgrown the pre
sent facilities. The association has
several options open to them
which include expanding, moving
to a different location in Brattleb
oro or accepting one of the many
invitations extended to the associa
tion to locate in other states.
‘The building is obsolete and
we must make a decision this year.
We are not soliciting offers from
other states, but we must look
closely at all our options*” said
Seipt.
Farmer controlled supply man
agment must be immediately
. Plushanskl Chief Faith
actively pursued by the association
and its members. Within the next
two weeks, according to Seipt, the
Congressional subcommittee
which will be formulating the 1990
farm bill, will begin hearings.
“We took a standing straw vote
on the floor,” said Seipt, “and it
was very interesting to see that gre
ater than 90 percent of the dele
gates voted in favor of farmer con
trolled supply management. We
must all work together. We must
get some uniformity throughout
the industry through working with
the National Federation of Milk
Producers and the American Farm
Bureau, two of the organizations
which Congress does respect and
listen to.”
BST and its impact on the entire
dairy industry, including consum
ers, goes hand-in-hand with the
members concern about the farmer
controlled supply management
program.
“The resolution was approved
requesting that a non-biased firm
determine the impact of bST on the
industry. Up to this time the only
studies available have been done
by the four manufacturing compa
nies of bST. We are requesting the
study be done before the FDA
releases bST for commercial use,”
said Seipt
Seipt said that the role of HFA
has changed. It is no longer just an
association to register dairy cattle
and develop genetics of the Hols
tein breed.
“If a farmer cannot economical
ly profit from dairy farming, what
good will registering cattle do for
him. We, as members, have to
work to strengthen the farm eco
nomy. That’s the bottom line,”
said Seipt “The dairy industry is
very unstable and the government
does not have in place any program
to stabilize the industry. It’s
important that we all work together
now.”
Seipt is a 1950 PSU Dairy Sci
ence graduate. This year he was
recognized as PSU’s Disting
uisehd Alumnus. In 1977 Seipt
received the Charles E. Cowan
Award for his leadership contribu
tion to improvement and promo
tion of the Pennsylvania Dairy
Industry.
In 1978, he received the Pen
nsylvania Master Farmer award.
He has also served as president of
the Pennsylvania Holstein Associ
ation. He is also a past president of
the Dairy Shrine Club. He is-pre
sently the vice-president of the
Purebred Dairy Cattle
Association.
The Keystone Farm has bred 19
Gold Medal Dams and has been
the recipient of the Progressive
Breeder’s Registry 31 times. Seipt
‘ has produced 152 cows with over
100,000 pounds of lifetime milk
and 24 cows with over 200,000
pounds lifetime records.
New Directors Elected
Marlin Hoff of Maryland and
Bobby Traweeks of Texas have
been elected to serve four-year
terms on the HFA board of direc
tors. Relected were Cary M. Smith
of East Montpelier, Vermont and
Roger Gerlach of lowa.
BY KARL BERGER
Special Correspondent
FREDERICK, MD The
school lunch room, a significant
and often overlooked marketplace
for milk, is becoming another
front in the ongoing battle to sell
dairy products.
Ag economists say that schools
account for about sue percent of
fluid milk sales nationwide. In re
cent years, however, the tradition
al use of milk in the school lunch
program has been challenged by a
number of developments and
dairy promotion groups are no
longer taking this marketplace for
granted.
At least one such group, the
Middle Atlantic Milk Marketing
Association, is targeting new re
sources on schools in the wake of
two generally successful promo
tions it sponsored last winter, ac
cording to manager Dick Norton.
The American Dairy Associa
tion and Dairy Council Inc., which
operates in the Federal Order 2
market, also will increase its in
volvement in training school cafe-
Civ in the iMwood Elementary School In Philadelphia as part 01
the school lunch Milk Promotion Program.
25,000 On Four Bulls
At the convention delegates
approved the resolution to amend
the bylaws to read ‘The fee for
one-year limited membership shall
be $10”.
Delegates approved another
resolution urging all members to
oppose the beef checkoff charge of
$1 on the purchase of cattle for
purposes other than for slaughter.
The resolution called for beef
School Lunch Room,
The New Marketplace
teria workers and distributing pro
motional and nutritional materials,
according to executive vice presi
dent Brian Ward.
Conducted last February in ele
mentary schools in Montgomery
County. Md.. MAMMA’s “I Love
Milk” contest boosted milk sales
considerably during its week-long
run, according to Susan Vogts, the
MAMMA staffer who coordinat
ed the effort. Data compiled by
school officials indicates that sales
of half-pint cartons during the
week of the contest were 9 to 14
percent higher than sales the pre
vious week.
Vogts, who serves as MAM
MA’S foodservice director, said
117 of the 120 elementary schools
in the county-wide school system
participated, involving 34,000 stu
dents in the promotion.
In a related effort, MAMMA
staffer Kelli Giglio coordinated
the “adoption” of Sharswood Ele
mentary School in Philadelphia by
the association and the city’s
Dairy Council affiliate.
The association is looking into
nhancie-ET
checkoff charge to apply only to
the sale of cattle destined for the
slaughterhouse.
Delegates gathered for a
moment of silence at the start of
theif annual business meeting on
Tuesday, in honor of James Pound,
who passed away last year. For 21
years Pound served on the staff of
Pennsylvania Holstein association
and became the director of field
services.
the possibility of conducting sim
ilar events elsewhere during the
1989-90 school year, Norton said.
Moreover, it also hopes to extend
at least one element of the Mont
gomery County promotion
training for cafeteria workers
to school systems throughout the
Mid-Atlantic area in which it op
erates.
The Syracuse, N.Y.-based
ADA and DC has conducted a
“Spring Break with Milk” promo
tion for several years, Ward said.
It also has developed a special
promotion for the New York City
School System and tries to reach
school foodservice workers with
product handling and nutrition
tips.
These activities amount to a
new trend in the farmer-funded
milk promotion business, whose
organizations have tended to con
centrate on other segments of the
market MAMMA, for instance,
has long targeted consumers be
tween the ages of 18 and 49 with
its “Milk; It’s Fitness You Can
(Turn to Pag* A 36)