DM-Lancmar Fanning Saturday, April », 1989
SYRACUSE, N.Y. This
spring while a $6.5 million nation
al campaign encourages consum
ers to celebrate “Cheeseburger
Days.” shoppers in Pennsylvania
will be more likely to actually
purchase cheese and letm ground
beef than shoppers in other parts
of the country. Why? Because the
three American Dairy Association
(ADA) regional units serving
Pennsylvania have teamed with
the Pennsylvania Beef Council
(PBC) to buy additional call-to
action advertising that will extend
and intensify the impact of the
“Cheeseburger Days” campaign
across the state.
The three ADA regional units
working with the PBC to boost
sales in the state are: American
Dairy Association and Dairy
Council; Middle Atlantic Milk
Marketing Association; and Mid
East United Dairy Industry
Associadon/the Federal Order 36
Advertising and Promotion Agen
cy. Together, the group of four
will be placing point of sale prom
otional kits into the dairy and meat
departments of over 1000 Penn
sylvania supermarkets. Addition
ally the three ADA units and the
state beef council have purchased
$38,000 worth of advertising in
the form of shopping cart mini
billboards and in-store radio
broadcasts.
The in-store advertising is
designed to reinforce the national
advertising and trigger impulse
purchases of cheese and lean
ground meat at the point-of-sale,
where 70 percent of all buying
decisions are made.
On the national level, this year
The Surge Kube Kooler
helps preserve milk quality and '
substantially reduces your milk cooling and water heating
costs. And it does ail this in less space—just a 22" cube.
Now dairymen with small milkrooms can benefit from
efficient pre-cooling. The Kube Kooler can be installed
above the milk tank, suspended ceiling or wall
mounted. 4
The Kube Kooler is constructed of durable, corrosion
resistant copper and stainless steel for long life. No moving
parts or gaskets to wear out. The Kube Kooler is designed
for more efficient cooling and effective cleaning.
Check out the compact Kube Kooler. You’ll be
surprised at how much can be
done in so little space. can
Campaign Encourages Cheeseburger Eating
marks the fourth time the Ameri
can Dairy Association (ADA) and
the Beef Board and Beef Industry
Council have co-sponsored a
spring cheeseburger campaign to
promote cheese and lean ground
beef. Willard Scott, ADA spokes
man and weatherman for NBC’s
“Today Show,” will encourage
consumers to join the “Cheesebur
ger Days” celebration. The cam
paign will include national televi
sion. radio and print ads, a con
sumer sweepstakes, point
of-purchase promotional material
for the dairy case and meat depart
ment, and special contests for gro
cery store dairy, meat and ad man
agers.
Supermarket displays have
been created for both the dairy
aisle as well as the meat depart
ment. Four-color materials will be
on display in both sections in
order to attract shoppers’ attention
and encourage cheese and meat
purchases. Materials include ban
ners, flags and sweepstakes entry
forms.
In order to generate interest in
the promotion, a special contest
has been developed for consum
ers. By entering the contest, con
sumers will qualify to win a selec
tion of prizes which all relate to
outdoor barbecues. Entry blanks
will be available at the dairy and
meat aisles as well as in print ads.
To encourage participation on
the trade level, display contests
have been developed aimed at
dairy case and meat department
managers. The contests encourage
supermarkets to develop specialty
displays to promote the cheese
burger theme. To qualify, the dis-
4T.
0
plays must promote domestic promotion will run from late Unitd Dairy Industry Association/
cheese and lean ground beef. March through the middle of May. the F-O- 36 Agency, are all mem-
The combination of national The American Dairy Associa- bers of the American Dairy Asso
and local promotion programs for tion and Dairy Council Inc., ciation. They conduct dairy pro
the “Cheeseburger Days" promo- Middle Atlantic Milk Marketing motion and advertising programs
tion should lead to strong cheese Association and the Mid East on behalf of local dairy producers,
and beef sales this spring. The
Eastern Shore Corn:
NEWARK, DE. University
of Delaware Extension marketing
specialist Carl German has pre
pared a fact sheet to explain the
1989 Wheat and Feed Grain Prog
ram. The fact sheet deals with the
provisions of the 1989 program
and gives an example for an East
ern Shore com grower with a
100-acre com base. The example
compares the basic 10 percent par
ticipation level and the 0/92
option to the option of no program
participation.
Although the data used in the
example is well within the realm
of probability for the Eastern
Shore com grower, the specialist
says that individuals will still want
to analyze the program for their
own farm. The information pre
sented in the fact sheet is intended
to serve as a guide for area farmers
to allow them to make informed
decisions when considering prog
ram participation.
There are a few changes in this
year’s program as compared to
last year, says German. For exam
ple, the amount of set aside
acreage in the basic program has
been reduced from 20 percent last
SURGE
Farm
SURGE SQUEEZES
MORE
PRECOOUNG
MTO
LESS SPACE.
Find Out How They Do 1t...
Check With One Of These Dealers!
SHARTLESVILLE FARM
SERVICE
Dale Wangar
RO 1, Hamburg, Pa.
Ph: (21S) 488-1025
JIM’S SURGE PEN W.
SALES & SERVICE HOSTETTER
215 Oak Bottom Rd. RD 2, Annvilla, Pa.
Quarryvilla, Pa. Ph: (717) 867-2898
Ph: (717) 788-1533
BRANDT’S FARM LONGACRE
SUPPLY ELECTRICAL
801 E. High 8t CUP IMP
Elizabathtown, Pa.
Ph: (717) 367-1221 Bally, Pa.
' ' Ph: (218) 848-2261
Program Analysis
year to 10 percent this year, with
the diversion payment eliminated.
Additionally, the basis for
determining the level of any defi
ciency payment has also changed.
The payment will be based upon
the national average com price for
the entire marketing year rather
than the fijst five months, as has
been the case previously. German
says the information presented in
the fact sheet, plus the preliminary
market outlook for 1989, indicate
that program participation is dcfi-
State College
Five members from the State
College FFA Chapter received
awards for their record books in
the 1988 Pennsylvania FFA
Record Bode Contest. Jodi Hall
and Stacey Klinger received gold
awards for horticulture and on
farm work experience. Steve Derr
and Jennifer Brown received
silver awards for on farm work
experience and John Everhart
received a bronze award for on
farm work experience. FFA mem
bers use the record books to keep
1989
nitcly worth considering for the
com grower.
Further information regarding
the specifics of the programs
should be obtained by contacting
your county Agricultural Stabili
zation and Conservation Service
(ASCS) office. For a copy of the
fact sheet contact either your
county agent or Carl German at
230 Townsend Hall, University of
Delaware, Newark, DE 19717.
The deadline for program sign-up
is April 14.
records on their agricultural
experience projects. These pro
jects range from horticulture to
swine production. The judges
place the books based on the accu
racy and neatness of the records.
. r
j
ft
v4r