D6-Lancaster Fanning Saturday, February 18,1989 BUSINESS NE included, from left, Dr. Carl Brown, sales manager; Roger Campbell, sales representative; Dr. Walter Kennett, director of nutrition; Eric Schelb, seed division manager; and Col leen Armstrong, Pfizer. F.M. Brown’s Sons Holds Educational Meeting EPHRATA (Lancaster) More than 460 customers recently attended a scries of five customer meetings sponsored by F. M. Brown’s Sons, Inc. Dr. Carl Brown, sales manager of Brown’s, started the program off with his timely talk entitled “Roaming Thru The Rumen”. Using slides, he showed those attending the var ious functions of each of a cow’s four stomachs, and stressed the importance of achieving maxi mum nutrient yield from the rumen. He emphasized that, with the current pressure for high pro duction and the use of by-pass feeds, it is easy to forget that we must provide the rumen with an adequate diet to maximize the nutrients it produces. It is possible to generate high milk yields with bypass proteins and fats but in all cases this is an expensive way to feed cows, because we arc not maximizing energy and protein conversion in the rumen. During the first stage of a cow’s lactation cycle we cannot meet her entire nutrient needs without some by pass, proteins and fats, which are cither efficiently metabolized off her back or provided in the form of expensive added ration fat. In stage two most of the nutrients should be coming from maximum rumen production. In stage three we are getting that cow into the proper condition to turn dry, and in stage four we are preparing that cow to freshen again during her dry period. Collen Armstrong, a Ruinate) sales rcprcsentative-for Pfizer, fol lowed Brown. Armslrong.’dis cusscd worming-dairy cattle'and cited several Canadian and U.S. r #« research reports that demonstrate the value of worming mature dairy cattle and the impressive econom ic returns generated by using a product such as Brown’s Oncc-N- Donc. She stressed the importance of worming all cattle at freshening and the need for worming before turning cows out of pasture, and on a 28-day cycle after that. This worming procedure is also very important to follow with heifers on pasture since heavy worm loads can cause permanent intesti nal scaring that could hinder her ability to absorb nutrients the remainder of her life. Dr. Waller Kcnnclt headed up the afternoon portion of the pro gram with a talk entitled “What’s New In Nutrition”. Kcnnclt, direc tor of nutrition at Brown’s, reviewed recent research on how forage and grain nutrients arc con verted to milk and meat. He emphasized the need to match protein availability in the rumen with available energy. Kcnnelt also stressed the importance of feeding the rumen “bugs” correct ly and discussed the value of feed additives. He stated that additives should be targeted toward a spe cific problem. Rather than use a shotgun approach, Brown’s Flex- Formula concept of ration balanc ing allows him to do this as he pre pares each customer’s program. He concluded his talk by discuss ing recent research in Dry Cow Nutrition, particularly in regard to Vitamin E requirements. He also introduced Brown’s new 30% Dry Cow Balancer Pellet designed to meet a dry cow or bred heifer’s nutrient needs with limited addi tional grain intake. Award-winning Northrup King Dealers In the Lancaster area Include, from left, front row: Scott Shipman, Doug Whitworth, E.L. Harer, Ed Knlsely, Gene Miller, Ron Harri son, and Richard Kauffman; middle row: Galen Reichley, Jim Stauffer, Larry Dlller, Lester Crider, and Beth Innerst; back row: Steve Shupp, Rob Hinton, Brad Gamble, Gary Turner, Gordon Isenberg, Russell Cassel, Dave Hake, and Steve Shipman. Northrup King Recognizes HERSHEY (Lebanon) Pennsylvania area dealers for The New Norlhrup King, were re cently recognized for outstanding 1988 sales achievement at award ceremonies held earlier this month, at The Hotel Hershey. The New Northrup King recognizes dealers at three levels for both sales volume increases and net Quarryville Technician Completes RACINE, WI. Gerald Fergu son, a service technician at A.L. Herr & Bro. in Quarryville, has just completed a five-day inten sive training course at the Case IH Service Training Center in Racine, Wis. The course empha sized the new Case IH 7100 Series tractors, called the Magnum line. The training program included classroom and hands-on study of the Magnum line’s transmission, Eric Scheib, Brown’s seed sales manager and sales representative, finished off the afternoon program with two separate talks. “Design ing The Perfect Ration” was the title of his sales representative talk. The importance of communi cating your goals as the Chief Executive Olfiecr of your farm was stressed. The teamwork approach to slovmg problms was also emphasized. Timely visits by Brown’s Sales Reps arc an impor tant part of the value added to every pound of Brown’s Feeds. Schcib concluded the program with a discussion of various crops which help maximize nutrient pro duction on the farm. He empha sized that timely harvesting of crops leads to maximum nutrient yield. He aslo discussed the importance of variety selection, and how practices such as double cropping with Tricalc maximum nutrient yield. He ended by stress ing the importance of purchasing top yielding high quality treated seeds, particularly in high value crops such as allalfa. He cited Apron Treated Pinnacle as an example of a new variety with a new seed treatment which has out performed most other alfalfa’s in Penn Slate Test Plots for the last three years. Pennsylvania Dealers sales increases. Award winners receive personalized Most Valu able Partner (MVP) plaques with gold, silver or bronze medallions. According to District Sales Manager Steve Shipman, “The dealers earned their award by sell ing more than seed. They gave customers a high level of personal service, including agronomic Case IH Tractor Course engine, hydraulic system, hitch and electronic systems. Students received an overview of the manu facturing processes used to assure high quality in the Magnum tractors. To sharpen their servicing skills, students disassembled and reassembled components. They also practiced performing critical equipment adjustments and learned precise testing and trouble-shooting procedures. “I need to understand all the advanced technology built into these tractors,” Jerry said, “so we can provide the best possible ser vice to our customers.” As part of that commitment, students in the course were instructed in predeliv ery, which involves using a check list to thoroughly check over the tractor at the dealership before delivery to the customer. The ser- GREENSBURG (Westmore land) Fruit growers in south western Pennsylvania are invited to leant more about their industry at the small fruit, tree fruit seminar on March IS. The meeting, to be held at 8:30 a.m. at the Mountain View Inn, includes a trade show where visi tors can visit with suppliers. The educational portion begins at 9:30 with a discussion by Dr. Ed Rajotte, Penn State entomologist, on computer systems for the fruit grower. Other general sessions include topics such as biology and control of perennial weeds, low volume irrigation systems, and pollinator protection. Small Fruit, Tree Fruit Seminar Scheduled assistance.” There were 23 area dealers pre sented with awards from The New Norlhrup King. This was the high est number of dealers in a district to get the MVP awards in the United Stales. Norlhrup King wishes to thank not only the out standing dealers but the farmers in district 300. vice technician signs this sheet and the customer receives a copy to confirm that the checks have been made. The Magnum line represents the first totally new tractors from Case IH since the 1985 merger of J I Case and International Harves ter. The four models in the 7100 Series range from 130 to 195 PTO horsepower. The tractors feature a totally new engine, transmission and cab that will set new standards in the farm equipment industry for performance, efficiency and comfort. The new 505-cubic-inch engine delivers more power and lugging ability with excellent fuel eco nomy. The 18-speed full power shift transmission offers the most speeds in the industry, and the cab features unparalleled visibility and operator comfort. After lunch, attendees will split up to leant new information about either small fruits or tree fruits. Talks in the small fruit portion include strawberry weed control with out Tenoran or Enide, market alternatives to PYO, post harvest handling of berries, and small fruit diseases and chemical control strategies. Topics for the tree fruit segments are apple scab, orchard floor management, mit manage ment and update on orchard insec ts, and drought stress and its effects on fruit trees. For more information on the meeting, contact Robert Pollock, 412/548-3447.