F32-Uncast«r Farming, Saturday, January
International Impact On Agenda For Corn & Soybean Conference
COLLEGE PARK, MD
“What is happening abroad that
will impact our future fanning
practices?” “Can we afford to
become more isolation minded?”
“Why should we be interested in
Olympic Coach Thompson Touts Milk
TOWSON, MD John
Thompson, the renown basketball
coach for the ’BB U.S. Mens
Olympic Team and for the
Georgetown Hoyas, is coaching
Hoyas fans to drink milk and stay
fit. Thompson, who drinks a quart
of milk after games to relax and
refresh, lends his highly credible
endorsement of milk to a total
milk promotion package with the
Hoyas sponsored by the Middle
Atlantic Milk Marketing Associa
tion (MAMMA).
MAMMA’S advertising pack
age with the Hoyas includes prime
placement of a 30-second televi
sion commercial during each tele
cast of Georgetown’s games on
Home Team Sports. Thompson is
the featured spokesman for milk
in the commercial that depicts him
coaching collegiate players and
taking time out to drink milk. The
commercial is also being run dur
ing all the Hoyas home games on
Telscreen in the Capital Centre.
Included in the package is a full
page print ad in the Official
in®
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the world, other than in direct
trade?” “Why is economic deve
lopment in the Third World
important to us?”
These are the questions which
Dr. Robert G. Chambers, a recent
Georgetown Game Program that
pictures a carton of whole, lowfat
and skim milk, touting them as
“FITNESS EQUIPMENT.” Ban
ners printed with MAMMA’S
campaign slogan, “Milk. It’s Fit
ness You Can Drink,” hang in
Washington’s Capital Centre
throughout the basketball season.
Public address announcements
and Telscreen messages also flash
the milk-fitness theme throughout
the games.
Thompson’s leadership abilities
and dedication to academic excel
lence in his players, make him a
senior staff economist for the
President’s Council of Economic
Advisers, will address in the key
note address during the ninth
annual Delmarva Com & Soybean
Technology Conference. The day-
respected and credible spokesman
for milk, particularly in the
Washington market Washington
is the second largest consumer
market in the Federal Order #4,
Middle Atlantic Milk Marketing
Area, drawing milk to feed its
consumers from farms in central
Pennsylvania to central Virginia.
MAMMA is the dairy farmer
funded and directed agency,
responsible for advertising and
promoting milk and dairy pro
ducts in 'the Mid-Atlantic for the
benefit of the dairy farmers of
Federal Order #4.
long event is scheduled Feb. 8 in
its usual location, the Wicomico
Youth & Civic Center at
Salisbury.
A native of Montgomery Coun
ty, Dr. Chambers is currently a
professor of agricultural and
resource economics at the Univer
sity of Maryland in College Park.
He holds a baccalaureate degree in
international relations from
Georgetown University; M.S. and
Ph.D. degrees in ag economics
from the University of Maryland
and University of California,
respectively.
Other speakers during the com
& soybean conference will direct
their attention to pest manage
ment, crop rotation, biotechnolo
gy, grain marketing, sorghum pro
duction, nutrient management and
mycotoxins.
A concurrent family-oriented
morning program will have speak
ers addressing financial liability
problems of farmers and how to
reduce the risks.
The conference is sponsored
each year by agribusiness Arms
serving the Delmarva area and by
the Cooperative Extension Ser
vice at land-grant colleges in
Delaware, Maryland and Virginia.
W. James Milliken, an Extension
agricultural agent in Kent County,
Md., is the planning committee
chairman. He expects more than
1,000 persons to attend.
Activities at the February event
will get under way at 8:30 a.m.
with free coffee and doughnuts
and a chance for farmers to visit
more than SO commercial and
educational exhibits. The program
itself will run from 10 a.m. to 2:45
p.m., with 45 minutes off for
lunch.
Noon lunch tickets must be pur
chased by Jan. 27. They are avail
able at $3 apiece from county
offices of the Cooperative Exten
sion Service throughout the
Delmarva area.