MAMMA Reorganizes
(CondniMd from Pago A 1)
Fewer fanners mean less milk
and that means dwindling contri
butions. MAMMA is not only
faced with a shrinking budget, but
also as much as a IS percent
increase in advertising costs each
year. To top it off die competition
for the consumer’s dollar in the
food marketplace has become
fierce.
But MAMMA has found a way
to cash in on its product's healthy
reputation. The association has
found other food manufacturing
companies who are eager to have
their products associated with
milk. 'Die results have been health
y, too. These companies have
picked up the tab for as much as
one half the advertising expenses.
Last year MAMMA jointly
advertised milk with cookies. It
proved successful and MAMMA
this year is expanding the project
to manufacturers of other foods
which are either made with milk or
accompanied by milk. This year
MAMMA and Hershey’s have
joined together to promote hot
chocolate and more projects such
as this one are in the works to
enhance MAMMA’S revenues and
consumer impact
MAMMA will no longer be reg
ulated by Federal Order regula
tions. but the association will
remain committed to the milk pro
ducers of Federal Order #4 and see
that their promotional dollars fol
low milk to its market area. MAM
MA is committed to spend milk
producers* advertising dollars
where they will do the most good:
where the milk is sold and
consumed.
MAMMA’s milk producers
THANK
YOU
FRANK AND IRENE
STOLTZFUS
& FAMILY
For Selecting Tri-County
To Renovate Your Poultry
Facility To A 1660 Head
John C. Zimmerman
Terry L. Weaver
Galen L. Weaver
V‘
QUALITY
INSTALLATION
come from a large area covering
parts of Pennsylvania, Maryland,
West Virginia, Virginia, New
Jersey and Delaware. But MAM
MA’S marketing area is concen
trated in a small area along the East
Coast corridor which includes Phi
ladelphia, Baltimore and
Washington, D.C. This small area
accounts for the majority of
MAMMA’S sales which is why
MAMMA concentrates most of its
advertising in this densely popu
lated area.
MAMMA remains a member of
United Dairy Industry Association
which includes the National Dairy
Council, Dairy Research Inc., and
the American Dairy Association.
MAMMA will continue to imple
ment UDIA’s dairy marketing and
education programs with food
retailers, brokers and distributors,
and food service operators.
As a result of the reorganization,
MAMMA will be more competi
tive with the capability to respond
quicker to today’s fast moving
marketplace.
The Middle Atlantic Milk Marketing Asoclatlon and Hershey’s Chocolate are about
to launch a roadside and slopeslde billboard campaign to promote hot chocolate. Col
orful billboards of a steaming cup of hot chocolate in a winter setting will soon be up
along Mid-Atlantic roadways and at two Pennsylvania ski resorts, Ski Liberty and Ski
Roundtop. MAMMA and Hershey’s, with the aslstance of four local dairies, will be giv
ing away hot chocolate to cold skiers at four daily promotions at the ski resorts. The
dally promotions for hot chocolate are scheduled for January 8 and February 5 at Ski
Liberty and January 15 and February 12 at Ski Roundtop.
Lancaster County Convention For ASC Held
LAHCASTEH Paul B, commun j ty comm j ttees f or 15 The delegates also elected Jere County, will remain as the third
Agricultural Stabilization JJJ* * respect isres^sibleforteaU^mara
sasrrssKss ■— k .. ,
convention, held earlier this Named as the outstanding 8 8 ary p ro g ramj Acreage Reduction
month at the Farm and Home cooperator m 1988 bythe Soil • convention Program, Dairy Termination
rwm- Conservation District, Paul has Also elected at the convention * Dlir „i water
n e had a tremendous influence in the were officers from among the Program, Rur * l .
•? ttt siv IT—
Uncastcr Counry £££££ i „ e de^ enrLancesr&Q™,,, was chosen
rrs s jr. p H°fs *•»« *• sasgas tat
served on the ASC county and ———
Finishing Unit
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Ph: 717-274-3488 Hours: Mon.-Frl. 7:00 to 4:30
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