Lancaster farming. (Lancaster, Pa., etc.) 1955-current, November 26, 1988, Image 22

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    Saturday, November 26,1988
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Demographics
BY LISA RISSER
WILLOW STREET (Lancas
ter) The most profitable section
in a grocery store is the produce
depart Little wonder as fresh fruits
and vegetables have taken on a
greater importance in the Ameri
can consumer’s diet during the
past several years.
Producers and retailers alike are
beginning to explore new market
ing avenues that capitalize on this
change and the changes in social
demographics. But before they can
do this, they must have an under
standing of the changes that are
occurring, Bryan Silberman told
attendees of the Agriculture Mark
eting Alternatives Conference last
week.
Let Badger Handle All
An Employee Owned Company Your Equipment Needs
See Your Local Badger Dealer For Super
Savings on Duraforged and Hook Lok Chain
Badger
New Option -
37. ” Wide Wear Heel
_ r"* . Hook Lok Chain
Duraforged Chain ■ Patented locking feature
■ Easy to replace heel and easily connects/disconnects
paddle only when you want It to
■ Reversible to greatly extend ■ Forged of heat treated high
chain life carbon steel
■ Optional 'Quick Link* ■ Patented bolt on wear heel
connector for fast assembly/ and paddle assembly for
disassembly without the worry easy replacement
of accidental uncoupling ■ The Ideal replacement chain
■ 10-year pro-rated warranty ■ 10-year pro-rated warranty
fsXer I)
tmißusms
RING DRIVE SILO UNLOADER
• Center mounted blower for • Rugged 10” auger with heat
further travel between doors treated Zinc Dlchromated
• Simple, trouble-free knives and double flighting
collector ring! on outer end
• New three-year limited
warranty
am Badger mm
mi Biisms.
PACK DRIVE SILO UNLOADER
• Quick installation and low • Heavy-duty chipper wheel
cost, the ideal replacement shaves silo wall clean
unit • Rugged 10” auger with
• High strength, extra-heavy double flighting on outer end,
angle iron frame equipped with heat treated
Zinc Dichromated knives
We Offer A Full Line Of Equipment With Financing Or Leading
CALL YOUR LOCAL DEALER FOR ALL YOUR EQUIPMENT NEEDS
FANCY FURROW FARMS CHIDESTER FARMS LEONARD WORK PIKEVILLE EQUIPMENT INC. TROY MOTORS CO
AG EQUIP.. INC. RD 2, Box 75 RR 3 RT 2 Troy, PA 16947
RR 1 Uhler Rd Kingsley, PA 18826 Brookville, PA 15825 Oley, PA 19547 PH (717) 297-3674
Easton, PA 18042 PH (717) 289-4260 PH (814) 849-3361 PH' (215) 987-6277
PH. (215) 252-8828
CECIL DAIRY STORE
HONESDALE SPREADING McMILLEN BROS. MELVIN G. MILLER SHOW EASE STALL CO. rr 1 Rt 274
SERVICE INC. RR 1 RT 2 573 Willow Rd. y, Mi South Rising Sun, MD
505 Cliff St Loysville, PA 17047 Spring Mills, PA 16875 Lancaster, PA 17601 21911
Honesdale, PA 18431 PH < 717 ) 789-3961 PH. (814) 422-8279 PH. (717) 299-2536 PH (301) 658-6923
PH (717) 253-2410
farmer ROY Aft HESS’ EQUIPMENT BHM FARM EQUIP. INC. WILLIAMS FARM SYSTEMS HEFLIN SALES & SERVICE
rMtimcn BUT Al* Sa|es & R R t RR 1, Box 324 12312 Oak Hill Rd.
410 Lincoln Aye rr 3, Mifflmburg. PA 17844 Annville, PA 17003 Linden, PA 17744 Woodsboro, MD 21798
PA 17067 p H (717) 966.2720 PH; (717) 867-2211 PH: (717) 398-0829 PH: (301) 898-3233
PH. (717) 866-7565 966-1998
Trends Influence Produce Marketing
Among the trends Silberman,
staff vice president of the Produce
Marketing Association, mentioned
included the need for processing
foods before they get to the store
and consumer. “Preprocessing:
things that save time for consum
ers and grocers are increasing in
popularity,” he said.
A trend closely related to this is
the diminishing difference
between grocery stores and
restaurants. “There is a fight for
the disposable food dollar between
food service operators (restauran
teurs) and grocers,” commented
Silberman. “Chain stores ate look
ing for draws; they’re offering
salad bars and gourmet food to
go.”
7S-ps<&
k ® r tif
The other major trends Silber
man listed include:
•Cocooning—People are'com
ing hack to the home as a focus of
family activities. This means an
increase in food to go.
•UPC Codes—Price look-up
codes will one day be applied to
produce at shipping time.
Silberman stressed the need for
an industry-wide understanding of
each step’s problems. “Producers
and distributors should know the
purchasing needs of retailers, and
everyone should know the buying
habits of consumers,” he
remarked.
“In addition, producers must
focus on the market needs first,
before planting.”
Badger
BOX
SPREADERS
&
FORAGE
BOXES
WAIVER OF
FINANCE
Until April 1, 1989
OR
LOW RATE
FINANCING
• 0 % For 12 Months
• 6.9% For 24 Months
• 8.9% For 36 Months