Bl4>Lancaster Farming, Saturday, August 13. 1988
York Shoppers Impressed By Beef Samples
(Continued from Page B 13)
observe the display animals, tables
offering samples of grilled beef,
cheese varieties, and recipe flyers
commanded equal interest.
Avalea. Simon, of Lancaster,
interrupted her shopping to browse
over the recipes and select several
for home trial. “I love beef to begin
with,” she shared, while choosing
recipe leaflets.
“It’s great,” noted York County
shopper Rose Wilhelm, also pick
ing up beef cooking ideas.
“I buy beef anyway,” said Lynn
McCleary of Loganville, who
added that the promotional display
still seemed a positive idea.
pt . dollars they represent, dairy and
beef spokespersons teamed side-by-side to reach mall
shoppers. York Dairy Princess Sue Eisenhart, handled the
cheese selections, while beef was grilled under the watch
ful eyes of Pennsylvania Beef Council’s Stephanie Doney
and Paul Blssman.
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Operator of one of the mail’s
shoe stores nibbled a hot grilled
kabob, noted that he loves raw
beef, and chuckled that perhaps the
shoe industry should be promoting
beef as well, since leather is a by
product.
Mr. and Mrs. George Plowfield,
Leola, pronounced the Kabobs
“Very good,” and looked for cook
ing suggestions for microwave
use.
Yorker Mabel Tyson tasted and
complimented both cheese and
beef samples, while she scanned
recipe flyers for “recipes I can try
without a lot of odd seasonings I
never have on hand.
“I made it this far eatin
like this,” she sprightly observed
“I’m not scared of cholesterol.”
The West Manchester promo
tion was the latest in a series of
such in-mall activities in major
cities across the state, according to
Paul Bissman, Pennsylvania Beef
Council representative. Funding is
through the dollar-pcr-head beef
checkoff monies.
“Mall promotions are where you
hit the most people; and we’re try
ing to do the job for beef produc
ers,” Bissman explained. “Even
people who don’t usually like beef
try this and say they like it.”
Mall events are not the sole area
of promotion, however. Similar
demonstrations, such as recent
ones at senior centers, he added,
are enthusiastically received.
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jppe.w >ppc ;es. ig of the grilled beef
samples, Paul Bissman answered questions on preparation
and cooking methods.
©
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