Beef Referendum
(Continued from Page A 1)
today’s market,” Cope raid. When
you consider the bottom line,
where the young calf has been fed
colostrum that would have been
disgarded, and brings $l5O at
market, you have a high profit
item. And the dollar checkoff is
peanuts. If we had this kind of pro
fit margin on the remainder of our
operation, we would do very well,”
Cope said.
BEEF CYCLE
McCoy feels the idea that the
referendum was timed to favor the
beef cycle is without merit. “Ear
lier there was concern that when
the referendum was taken we
might be in a different situation,”
McCoy said. “We certainly are in
the part of the beef cycle where
beef numbers are at unprecedented
low levels. But it’s also unprece
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dented that beef consumption is up
at the same time that prices are
higher. Per capita consumption of
beef increased in both the last two
quarters,” McCoy said. “And
that’s certainly not a result of low
er cattle numbers. I’ve never seen
this phenomena where we have
cheap feed on the farm and high
cattle prices. Usually cattlemen sit
on the cattle until the com crib is
empty,” Cope said. “But we’re not
seeing the over-fat, over-done
steers coming to market. We’re
keeping current, and I think it’d
because of promotional progress at
the retail level. It’s exciting,”
McCoy said.
PRODUCER APATHY
McCoy said more negatives
bombard the industry now than
when the previous referendum
vote was taken ten years ago. “The
American Medical Association
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bombarded the industry with nega
tive cholesterol and fat reports,”
McCoy said. “But with the check
off dollars we have been able to,
through research and promotion,
change our product and present it
to the consumer in a more palat
able form. We now feature beef for
today’s generation of consumers.
We didn’t have the money to do
this before the checkoff.
“My concern is that for whatev
er reason a lot of people will not
vote. I would guess that would
have a negative effect on the out
come,” NJcCoy said. “I think if the
referendum is defeated we’ll never
see another chance in my lifetime,
and many of the advances we have
made in the last months will be
lost.”
VOTE TIME
“Any time is push time some
where in the nation’s ag communi
ty,” Cope said. “While the May 10
date hits our area in planting lime,
a March date would have had far
mers in the southern tier states
going full blast. June will be
harvest time in many areas, and
mid-winter could have brought a
snow storm. So we simply need to
take time to vote at the time we
have the opportunity,” Cope said.
WHO, WHEN
WHERE
If the wife is a partner in the
farming operation, she can do the
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voting on Tuesday, May 10 at the
county agent’s office. In addition,
a 4-H or FFA steer owner can also
cast a vote. By now absentee bal
lots should have been cast. But if
Ihe outside referendum envelope
was not signed, the beef producer
who voted needs to re-vote in per
son. (See side story page 1.)
Both industry leaders agreed
that if producers feel there are
some inequities in the program
they should support the referen
dum and then work within the
industry to make any changes.
“This is our industry program,”
McCoy said. “We control what is
done. It’s not under any govern
ment control.”
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