ADADC To Examine Dairy
Promotion Programs
SYRACUSE, NY “Reach
ing Regional Markets” is the
theme for the American Dairy
Association and Dairy Council’s
(ADADC) 28th Annual Meeting
being held February 17th at the
Sheraton Inn in Syracuse, New
York. Dairy producers represent
ing New York, New Jersey and
Pennsylvania will meet in order to
review the advertising and promo
tion programs implemented by
ADADC.
The meeting’s theme focuses on
the regionalization of dairy mark
eting efforts. Regionalization is
becoming a significant trend in the speaker at AO ADC’S annual
meeting February 17.
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way businesses conduct their
marketing programs. According to
a recent article in Advertising Age,
most major companies are shifting
away from national mass market
ing to a regionalized approach. A
panel of four experts will present
local examples of this type of
marketing direction during the
afternoon session of the annual
meeting.
For the evening banquet, Phil
Lempert, founder of The Lempert
Company, a full-service advertis
ing agency specializing in the food
industry, will be the guest speaker.
He will be addressing the topic,
“Reaching Regional Markets”
and how it applies to the local dairy
industry.
A prominent industry spokes
person, Lempert has been an
adjunct professor at Scion Hall
Univeristy and at Fairleigh Dickin
son University, lecturing on the
fine points of advertising and
marketing. He is publisher as well
as trends analyst for the nationally
recognized industry newsletter,
The Lempert Report. Lempert is
frequently quoted in major media
Lancaster Farming, Saturday, February 13, 1
These Old Barns
(Continued from Page E 2)
of the boro. Watts was a primary
agricultural reformer in the state in
the mid-1800’s. He founded the
Farmers High School, which is
known today as The Pennsylvania
Slate University. He brought the
first McCormick reaper into Cum
berland County as well as intro
ducing several new varieties of
wheal seed to the area. He also
founded the Pennsylvania State
Agricultural Society.
and is a regular guest on major
radio and TV programs.
The meeting will begin at 10:30
a.m. and the evening banquet is
scheduled for 7:00 p.m. All local
dairy farmers, as well as dairy
industry representatives, are
invited to attend.
For more information on
ADADC’s annual meeting, con
tact the AD ADC at (800) ADA
MILK (in New York) or (800)
HOT-MILK (in New Jersey and
Pennsylvania). The ADADC is a
dairy promotion organization rep
resenting 20,000 dairy producers
from New York, New Jersey and
Pennsylvania.
V'-
The Frederick Watts Farm was
an agricultural model in its day in
both the design of the buildings
and in the farming methods Watts
advocated. The buildings were
erected from 1857 to 1867. This
was to be a model tenant farm, as
Watts chose to live closer to his
law practice in Carlisle.
Two years ago the farm was sold
to ABF Trucking Company who
plans to build the largest truck ter
minal in the country here, 800 bays
with a truck wash and a service
center. All the existing buildings
will be tom down. Van Dolsen
stated that if ABF would pul in
only a 350 bay terminal the farm
buildings could be saved.
Local residents formed a group
called Citizens for Responsible
Development and are presently
fighting to stop ABF’s plan on the
premise the zoning in this area
calls for light industrial develop
ment and this terminal does not fall
in that category. Local folks are
also concerned with contamination
of then - underground water sources
since the farm is known to have a
number of sink holes.
Van Dolsen relates that she nev
er thought the work she has done
for the survey would be so closely
lied to a current public problem.
However, she readily acknow
ledges that she hopes her work,
combined with the concerns of loc
al citizens, can help raise commun
ity conscious for the need to pre
serve the county’s agricultural her
itage while planning for the
county’s growth.