The National Dairy Promotion
and Research Board approved its
budget for the 1989 fiscal year
(May 1, 1988 - April 30, 1989) at
its'recent Board meeting in San
Francisco.
Revenue for the fiscal year is
expected to total $77.2 million. In
addition, the Board allocated
uncommitted funds from the previ
ous year bringing the total amount
available for NDB programs to
$80.5 million.
Program budget allocations are
as follows: advertising and sales
promotion, $64 million; nutrition
research and education, $9.7 mil
lion; and product research and
development, $4.4 million.
The industry communications
and public relations budget was set
at $750,000, and the Board’s
export and military sales enhance
ment program was allocated
$lOO,OOO.
Program evaluation, as man
dated undo: The Dairy and Tobac
co Adjustment Act of 1983, was
allocated SI.SS million.
The NDB also took action to
better coordinate its programs with
all segments of the dairy industry
by adopting a policy statement on
planning. The policy included a
statement of its mission, objectives
and a yearly planning cycle. “This
plan will enable the Board to more
systematically review and plan its
AIRY ROWE
THE ONLY STRESS PACK YOUR COW NEEDS
IT CONTAINS:
• Zinc Methionine
• Niacin
• Cobalt Complex
• Choline
• Kelp
IT DOES NOT CONTAIN:
Any drugs - so there is no
FEAR OF DRUG RESIDUES!
THE ABOVE NUTRIENTS:
• Increase Milk Production • Increase Appetite
• Increase Conception Rate • Increase Food Efficiency
• Decrease Somatic Cell • Make Your AVERAGE COW
Counts (SCC) A TOP COW
• Decrease Foot-Rot Problem • Retails $52/50 lb. Drum
Two ounces of DAIRY POWER daily add enough power to your
average cow. Ask by name -UAS DAIRY POWER. Do not settle
for substitutes!
FOR INFORMATION & DEALERSHIPS CONTACT
UNITED AGRI-SERVICES, INC.
9201 PKINN AVENUE SOUTH #lO, MINNEAPOLIS, MN 55431
TELEPHONE: 612/881-1915
Toll Free 1-800-422-3371
Dealer Representative: Raymond Yoder, Imler, PA (814) 239-8372
Distributor Warehouse, Ephrata, PA
UAS Products Are Available From The Folio win,
Aaron S. Groff & Son Kauffman Farm Supply David S. Smucker
Ephrxtx, PA Bellville, PA Farm
717-354-4631 717-935-2131 Lykei*. PA
Huber Animal Health
Myentourn, PA
717-166-2246
David S. Fisher Farm K&M Farming Supplies Levi J. Fisher Farm
Oxford, PA Shippers burg, PA Mill Hall, PA
717-932-7939
programs on a one, two and five
year basis,” said Joe Westwater,
National Dairy Board CEO. “It
will allow for input from the state
and regional program groups as
well as other segments of the
industry.”
The Board selected Grey Adver
tising of New York as its agency
for the $6.9 million ice cream
account Grey will develop the
campaign, scheduled to begin this
Spring, around the theme, “Ice
Cream. The Treat That Treats You
Good.”
In the area of nutrition educa
tion, the Board allocated $1.4 mil
lion to the National Dairy Council.
The NDC education effort will be
targeted at health professionals
(physicians and patients) and
youth ages 8-14. The programs
will be coordinated through affil
iated Dairy Council Units through
out the U.S.
The Board also will invest
$500,000 for a nutrition education
and awareness program including
the use of supermarkets, and the
mass media. The program will be
implemented by Lewis & Neale of
New York and will feature ways to
include nutritious dairy products
(focusing on calcium) in the diets
• DDS - Lactobacillius acidophilus
• Amylase, protease and cellulase enzymes
• Vitamin E
• Vitamin A and D
• B Vitamins
Leroy Bair
Spring Grove, PA
717-225-4577
Dairy Promotion Program Selected
Advertising
Action
Nutrition
Program News
Dealers.
Kauffman Farm Supply
Mt Plexfxnt Mill., PA
717-539-4571
of “working women”,
“Consolidation”
News
Also, at its recent meeting, the
Board accepted a recommendation
from its nine person committee on
consolidation of national dairy
promotion programs. The state
ment adopted by the Board sup
ports the concept that up to 18 of
the 36 NDB members be appointed
from persons who were serving or
Wayne
The tenth annual Wayne County
Dairy Day will be held Thursday,
March 10, 1988 at the Wayne
County Veteran’s Memorial
Armory, Honesdale, Pa. The popu
lar event will include educational
speakers, commercial exhibits,
milk bar, door awards, appearance
of Dairy Princess, and lunch con
sisting of steamship round of beef.
The featured speaker will be Dr.
Lawrence Hutchinson, Penn State
Extension Veterinarian, who will
speak on bio-security of the dairy
herd. Co-chairman of the event
will be Arthur Davis of Lake Ariel
Hardware and Supply, and Debra
Bryant, Wayne County Extension
family living agent. Dairy Day is
sponsored by the Wayne County
Extension Service and area farm
ATTENTION EASTERN PA
WOODLAND OWNERS
Do you own several acres of standing timber
In Barks, Lancaster, Schuylkill or surround*
ing counties?
Are there any mature trees (over 18” in
diameter at chest high) on your property?
Does earning revenue from a selective tim
ber harvest of your mature trees Interest
you? If so, contact Sylvandale Forestry for
an appointment and timber stand appraisal
A SYLVANDALE
FORESTRY
Joe L. Brackman
Consulting Forester/
Timber Broker
Denver, PA
215-267-5136
...with Troy-Bilt’s amazing
new TRAIL BLAZER®
Sickle Bar Mowerl
Mow this ISOOtq. ft o
In leas than 5 minutesl
» « t*
I
Product available in Canada*
Lancaster Fanning, Saturday, February 6, 1988-A37
serve on the Boards of qualified
state and regional programs on the
date of their appointment to the
National Dairy Board. Appoint
ment would continue to be made at
the discretion of the Secretary of
Agriculture. This arrangement
would not require any modifica
tions of the Order and could be
implemented immediately.
The National Dairy Promotion
County Dairy Day
supply dealers and farm organiza
tions. All dairy farm persons are
,invited. Reservations are
requested and they can be made by
calling the Wayne County Exten
sion Service at 253-5970 Ext 114.
( THINKING Of oS j
I BUNJNNS? 9
iiK J\
| READ LANCASTER FARMING'S !
I ADVERTISING TO FIND ALL |
| YOUR NEEDSI j
o More Overgrown
Grass, and Brush!
frown mess...
After
and Research Board, composed of
36 dairy fanners, was established
by The Dairy and Tobacco Adjust
ment Act of 1983 to develop and
administer a coordinated program
of promotion, research and nutri
tion education to strengthen the
dairy industry position in the
marketplace. This effort is
financed by America’s dairy
farmers.
Agri-business firms and farm
organizations interested in partici
pating in Dairy Day as exhibitors
are urged to contact the local
Extension office for information.
DRIP IRRIGATION
Distributors For Four Manufacturers
Free Layout Design - Free Estimate
Ag-Raln Traveling Guns
PVC Main Line Risers
Spllngers Nelson Big Guns
All Types Overhead Irrigation
• Chapin
• T-Tape
• Robert’s
• Netinflm
Mulch Plastics Smooth or Embossed
All Kinds Row Cover Black or Clear
High Speed Mulch Layers
Water Wheel Planters
Wa Honor Master l> Visa Cards
Zimmerman Irrigation
Drip Irrigation Specialists
RD #3, Ephrata, PA 17522
215-445-4144
Controls nuisance growth in those areas
you want to keep under control but
don’t want to mow as often as your lawn!
YESI Please send me s complete FREE INFORMA
TION package, including prices, models, special
SAVINGS OFFER, and No-Money-Down Payment
Plan
Name
Address
State