UNIVERSITY PARK
Today’s affluent consumers who
frequent direct markets and gour
met restaurants may seem unpre
dictable to producers trying to sec
ond guess their tastes. One day
kiwi is in, the next it’s passe; now
it’s dried flower arrangements but
by Christmas, it may be jams, jell
ies and specialty nuts. This year
fresh brook trout has been a big
seller, but next year it may be game
birds.
If you are a producer of special
ty crops or animals, finding the
right markets can be as critical to
your profits as developing the right
product. You can learn how to
develop profitable commodities
and target your marketing efforts
by attending the Alternative Agri
culture Marketing Conference at
The Inn at Reading, Reading, Pen
nsylvania on Wednesday and
Thursday, Nov. 18 and 19.
Pennsylvania Secretary of Agri
culture Boyd Wolff and the dean of
Penn State’s College of Agricul
ture Lamartine F. Hood, will open
the conference with comments on
agricultural diversity and profita
bility. The conference, subtitled
“Make it by Marketing,” is open to
growers, producers, marketers,
educators and anyone else inter
ested in producing, marketing and
selling specialty commodities.
Atlantic District 30 To Meet
NEW MIDWAY Atlantic
Dairy Cooperative, District 30 will
hold its annual dinner meeting
October 28 at 7 p.m. at the New
Midway Fire Hall, New Midway,
Md.
Robert M. Dever, Atlantic’s
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Ag Marketing Conference To Be Held
Campbell Soup Company’s
director of fresh produce market
ing Frank Dudowicz and market
ing research manager Mara Ras
lovsky will lead the fust session
with a discussion of food trends,
followed by a presentation on how
to research a market by Penn State
agricultural economist James
Bcicrlcin.
Participants can then attend ses
sions on direct or indirect market
ing. Robert Lewis, marketing spe
cialist for the New York Depart
ment of Agriculture, and David
O’Neil of the Reading Terminal
Market will address the group on
direct marketing in New York
City. Chns Stevens, president of
the Harvest Group, Inc., and Jack
Czamecki, owner-chef of Joe’s
Restaurant, a gourmet restaurant in
Philadelphia, will discuss market
ing to restaurants. Thomas Ncy,
director of Rodalc Food Center
and food editor of Prevention
magazine, will present “Food Ser
vice with a Philosophy.”
Those interested in indirect
marketing can attend a session on
cooperative wholesale marketing
presented by Herbert Marsh, horti
culture specialist with the Univer
sity of Massachusetts and a session
on large terminal markets with
Frank Wcichck of the Philadelphia
Assistant General Manager will be
the guest speaker. Dever will
report on the cooperative’s fiscal
year and will review the Atlantic
merger.
The purpose ol the meeting is to
elect the district officers.
Terminal Market and Ira Cohen of
the New York Terminal Market at
Hunt’s Point. Wayne Knoblauch,
extension specialist at Cornell
University, will present a session
on evaluating your options.
Program director of USDA’s
Small Scale Agricultural program
Howard W. Kerr will give the ban
quet address, “Marketing: The
Linchpin of Agriculture.”
Thursday sessions will be
targeted to specific marketing
issues. Participants can select one
of three tracks. The first includes
“How to Fail in the Produce Busi
ness,” “Organic Farming Coopera
tives” and “Promoting your
Products.”
The second track is focused on
animal production and includes
“Livestock Alternatives,” “Aqua
culture; Trout and Pay Fishing;’’ ’
“Crayfish” and “Game Birds and
Speciality Fowl.” The third tract
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(717)867-5161 (717)762-2386
focuses on alternative crops and
includes “Ornamental Crops;”
“Cut Flowers;” “Salad Sprouts
from Production to Marketing;”
“Producing and Marketing Spe
ciality Crops and Edible Flowers;”
“Crops for Industrial Use” and
“Herbal Dollars and Scents.”
Robert Rodale, chairman of the
board of Rodale Press, Inc., will
give the closing luncheon address,
“How Agriculture Can Have a
Bright Future.”
Space is limited. Speciality pro
ducers and marketers are encour
aged to register early. Pre
registration fees, accepted through
November 9, arc $l5 for the first
participant and $lO for additional
participants from your operation,
business or family. After Novem-
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bcr 9, the registration lee is S2O per
person on a space available basis.
The registration form includes
information on housing.
The Alternative Agriculture
Marketing Conference is spon
sored by the Pennsylvania, Dela
ware and Maryland state Depart
ments of Agriculture and their uni
versity Cooperative Extension
Services as well as the New Jersey
Cooperative Extension Service.
For a copy of the program and
registration form, contact your
county Cooperative Extension
Service office or write to: Penn
Stale Short Courses in Agriculture,
306 Ag Administration Building,
University Park, Pa. 16802. You
may also call the Short Course
Office at (814) 865-8301.
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